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Mock up Client

Social Media Strategy for a Life Coach

Problem:

inconsistent posting

low engagement

no clear branding

low view compared to the numbers of their following

Objective:

increase engagement rate, views and make a strong branding

Proposed solution:

• Create a monthly content calendar based on audience and business goals. 

• Create content pillars: Education, Relatable Stories, Trust-Building, and Services. 

• Batch-create content weekly and schedule posts in advance. 

• Address the audience's struggles, questions, goals, and common misconceptions.

• Use relatable storytelling, practical tips, carousels, and short-form videos.

• Add natural CTAs, such as asking followers to share their experiences or save a helpful tip.

• Respond to comments and messages, and actively engage with relevant accounts.

• Choose a consistent color palette, fonts, graphic style, and photo direction.

• Develop a consistent brand voice that reflects the coach's personality.

• Use specific, attention-grabbing hooks that address the audience's problems.
  Incorporate relevant keywords in captions and on-screen text.
  
  
  

Execution plan

Week 1

Account audit - Review existing content, define the target audience, clarify messaging, and establish the visual identity.

    Week 2

    Content planning and creation - Develop content pillars, prepare a calendar,           and create branded posts, carousels, and Reels.

    Week 3

    Publishing and engagement- publish consistently, engage with the         community, and test different hooks and CTAs.

    Week 4

  Analyze and optimize - Review performance, identify the strongest content, and refine the next month's strategy.