황정빈 

경력

• 국립 제주대학교 경상대학 경영학과 조교수 (2024년 9월 - 현재)

• 박사후연구원, 고려대학교 (2024.3 - 8)

• (주)청음이지 (Start-up), 공동대표 (2015. 3 - 2017. 8)

• 광명시 문화체육과, 광명시립합창단 단무장 (2015 – 2016)

학력

• 2024. 2 고려대학교 일반대학원 경영학과 마케팅 박사

      지도교수: 이종호

• 2019. 2 서울시립대학교 일반대학원 경영학과 마케팅 석사

     지도교수: 송지희

• 2015. 8 서울시립대학교 음악학과 / 경영학과 학사

연구분야

• 마케팅 전략 / 혁신

• ESG 경영 & 애자일 경영

• 기업 역량

• 디지털 전환 / 디지털 마케팅 전략

• 신기술 및 새로운 플랫폼 도입

• 문화예술 마케팅 전략

해외논문 (*교신저자)

1. Whang, J.B., Lee, J.H., & Lee, J.H. (2026), "Exploring the relationship between ESG activities and firm performance: The carrot and stick approach", Asia Marketing Journal, in Press. (SCOPUS)

2. Whang, J.B., & Lee, S.H. (2025), "How Ad Variation and Repetition Influence Memory Recall: Effects of Brand Familiarity and Message Similarity", Cogent Business & Management, 12(1), 2480474. (SCOPUS)

3. Whang, J.B., Song, J.H., & Lee, J.H. (2024), "Two Important Strategies to Attenuate Consumer Purchase Hesitation", International Journal of Advertising, 43(5), 824-846. (SSCI)

4. Whang, J.B., Lee, J.H., & Chang, W.J. (2023), “Interactive and Synergistic Relationships Among Different Types of Innovations", Journal of Retailing and Consumer Services, 74, 103422.  (SSCI)

5. Whang, J.B. (2023), "How are the Firms’ Innovative Activities and Credit Rating Signals Received in the Market?",  Asia Marketing Journal, 25(1), 37-44. (SCOPUS)

6. Whang, J.B., Song, J.H., Lee, J.H., &  Choi, B.(2022), " Interacting with Chatbots: Message Type and Consumers' Control," Journal of Business Research, 135 (Dec.), 309-318. (SSCI)

7. Whang, J.B., Song, J.H., Choi, B., & Lee, J.H. (2021), "The effect of Augmented Reality on purchase intention of beauty products: The roles of consumers’ control", Journal of Business Research, 133 (Sep.), 275-284. (SSCI)

국내논문 (*교신저자)

1. 오재영 & 황정빈* (2025). 메타버스 시대 럭셔리 브랜드 광고의 진정성과 설득력: 브랜드 헤리티지의 조절된 매개효과, 상품학연구,  43(4), 73-81.

2. Whang, J.B. & Kim, S.H. (2024), "Effect of AI-driven Methods for Health Functional Foods on Consumer Acceptance: Evaluating Trust and Expertise Perception", Food Supplements and Biomaterials for Health, 4(2).

3. 황정빈 (2024). 로컬프레즌스가 소비자 제품 태도와 구매 의도에 미치는 영향: 소비자 통제를 중심으로. 마케팅논집, 32(1), 58-74. 

4. 이동국 & 황정빈* (2022). 서비스 실패 상황에서 스타트업의 고객응대 챗봇의 의인화 수준과 민첩성이 소비자의 감정과 행동반응에 미치는 영향, 한국창업학회지, 17(1), 1-23.

5. 황정빈 & 이성호 (2021). 혁신중소기업의 혁신관련 시장전략이 혁신지속성에 미치는 영향, 한국창업학회지, 16(1), 258-277.

6.  황정빈 & 송지희 (2020). 소비자들의 구매 직전 망설임에 관한 연구. 소비문화연구, 23(2), 213-242.

심사중인 논문(*교신저자)

1. Whang, J.B., Lee, J.H., & Chang, W.J. "The Impact of Outside-In Capabilities on ESG Activities and Performance", 2nd round, Management Decisions (SSCI)

2. Whang, J.B., & Lee, J.H. "Integrating ESG into Organizational Strategies: Role of resilience and adaptive capabilities", 1st round, Science, Technology and Society (SSCI)

3. Chang, W.J., Whang, J.B., & Lee, J.H. "The Strategic Use of Digital Transformation Capability: A Meta-analytic Approach", 2nd round, European Journal of Innovation Management (SSCI)

4. Oh, J.Y., Whang, J.B., & Kim, J.H. "Embracing Diversity: The Impact of Consumer Motivation and Group Climate on Cross-Border E-Commerce", 1st round, Journal of Korea Trade (SSCI)

5. Oh, J.Y., & Whang, J.B. "It’s My Pleasure to Work Hard: The Different Preferences for Effort Product between Power Distance Berief", 1st round, Journal of Korea Trade (SSCI)

6. Whang, J.B., Oh, J.Y., & Park, S.H. "Heritage in Virtual World: Comparing the Effect of Metaverse and Physical Luxury Fashion Advertising on Message Authenticity  and Purchase Intention", 1st round, Journal of Business Research (SSCI)

진행중인 논문 (*교신저자)

1.   Whang, J.B., & Lee, J.H. "The Impact of Market Sensing and Network Capability on Firm Innovation and Performance", targeting  Industrial Marketing Management (SSCI)

학회발표

• "The impact of innovation capability on firm performance: The moderating roles of market sensing and network capabilities" (with Jong-Ho Lee), 2025 Global Marketing Conference (GMC), Hong Kong, Hong Kong

• "Heritage in virtual world: Comparing the effect of metaverse and physical luxury fashion advertising" (with Jae-Young Oh and Sohyeon Park), 2025 Global Marketing Conference (GMC), Hong Kong, Hong Kong

• "The Strategic Use of Digital Transformation Capability: a meta-analytic approach" (with Woojung Chang and Jong-Ho Lee), Society of Open Innovation (SOI) 2025 10th Anniversary Conference, Daegu, Korea

• "Integrating ESG into Organizational Strategies: The Role of Resilience and Adaptive Capabilities" (with Jong-Ho Lee and Sungho Lee), Society of Open Innovation (SOI) 2025 10th Anniversary Conference, Daegu, Korea

• "The Impact of Outside in Capability on ESG Activities and Firm Performance" (with Jong-Ho Lee and Woojung Chang), 2024 International Conference of Asian Marketing Associations (ICAMA), Osaka, Japan

• “Exploring the relationship between ESG activities and firm performance: The moderating effects of executive compensation and external audits” (with Jong-Ho Lee and Jaeho Lee), 2023 AMA Summer Academic Conference, San Francisco, U.S.

• “Which Came First, Product or Process? The relationship between product innovation and process innovation” (with Woojung Chang and Jong-Ho Lee), 2023 AMA Summer Academic Conference, San Francisco, U.S.

• "Embedding ESG with firms' core competencies" (with Jong-Ho Lee), 2023 Global Marketing Conference (GMC), Seoul, Korea

• "Drivers of ESG and firm performance" (with Jong-Ho Lee and Jaeho Lee), 2023 Global Marketing Conference (GMC), Seoul, Korea

• “Which Came First, Product or Process? The relationship between product innovation and process innovation” (with Woojung Chang and Jong-Ho Lee), 2022 International Conference of Asian Marketing Associations (ICAMA), Jeju, Korea

• "Consumers’ Hesitation in Purchase Stage: Collective Cognitive Dissonance and Self-Threat" (with Jihee Song and Jong-Ho Lee),  2021 Global Fashion Management Conference (GFMC), Seoul, Korea

• "The Effect of Personalized Chatbots" (with Boreum Choi, Jong-Ho Lee, and Jihee Song), 2020 Global Marketing Conference (GMC), Seoul, Korea

• "The Effect of AR (Augmented Reality) on Purchase Intention of Beauty Products: The Mediating Roles of Vividness, Interactivity, and Control" (with Boreum Choi, Jihee Song, and Jong-Ho Lee), 2019 Global Fashion Management Conference (GFMC), Paris, France

• "Consumers’ Hesitation in Purchase Stage: Collective Cognitive Dissonance and Self-Threat" (with Jihee Song and Jong-Ho Lee),  41st Annual ISMS Marketing Science Conference (2019), Rome, Italy

수상 및 장학 내역 

• 2023 KU Achievement Award, 고려대학교(2024.2)

• 2023 Best English Thesis Award, 고려대학교(2024.2)

• 인문사회학술연구교수(B유형) 연구지원사업 (14,000,000원), 한국연구재단(2022.9-2023.8)

• BK21 지원, 고려대학교 경영대학 (2022.3 - 현재)

• 글로벌박사 펠로우쉽 (Global Ph.D Fellowship) (90,000,000원), 한국연구재단 (2019. 3 -  2021. 12) 

• 2020 소비문화연구  마케팅 분야 우수논문 선정, "소비자들의 구매 직전 망설임에 관한 연구: 근거이론적 분석(황정빈, 송지희)(23권 2호) "

지식재산권

• 악보 구현 및 음원 재생 시스템 및 그 방법(김준호,황정빈,김동삼,박종원,윤창호), 20190904; 등록번호: 10-2020341-0000

프로젝트

• [참여연구원] 문화예술교육 공급자 분류체계 및 모집단 구축 연구 (2025.7 - 2025.12)

• [참여연구원] 제주국제자유도시개발센터(JDC) 출자회사 경영성과 평가 용역 과제 (2025.4 - 2025.6)

• [참여연구원] AI·로봇 기반 소상공인 프로세스 자동화 리빙랩 (2024.9 - 2024.12)

사용 통계 프로그램

• STATA, Python, SPSS/AMOS

자격증

• 데이터분석 준전문가(ADsP) (한국데이터산업진흥원, 2023; 자격번호: ADsP-037008303)

• 전경련 ESG전문가 자격증(자격번호: 2022-0017-637호)

• 빅데이터전문가 1급(등록번호: KRIVET-2017-005243, 2019)

• 음악심리상담사 1급(등록번호: 15-004837-K745, 2017)

• 한자급수자격검정 공인 2급(대한검정회, 2014)

학술관련활동

• Ad-Hoc Journal Reviewer: Journal of Retailing and Consumer Services

• Ad-Hoc Conference Reviewer: American Marketing Association (AMA) Annual Conference

• 국가공인 매경TEST 출제위원 (마케팅분야)

• 한국창업학회 사무국 간사 (2021)

• 한국창업학회 편집국 간사(2019 - 2020)