My name is J.B. (Joo Baek) Kim, and I am an Associate Professor of Information & Technology Management at the  John H. Sykes College of Business, University of Tampa, located in Tampa, Florida. Before joining UT, I was a faculty member at the Worcester Polytechnic Institute (WPI) in Worcester, Massachusetts. 

I earned a Ph.D. degree in Information Systems & Decision Science from Louisiana State University. I also hold master's degrees in Business Administration (with a concentration in Operations Management) from Seoul National University, in Manufacturing Management from Pennsylvania State University, and in Information Systems from the University of Arkansas. Prior to entering academia, I worked at the Samsung Economic Research Institute (SERI) and the Korea Information Society Development Institute (KISDI) in South Korea. 

My research interests are focused on the pragmatic application of qualitative/quantitative research methods to examine and effectively utilize information systems and technology for the improvement of society. Specifically, I am interested in exploring the areas of IT strategy in organizations, the role of IT in business transformation, the use of serious games in business education, gamification in business processes, and the adoption of organizational technology. Through my research, I aim to develop practical solutions that enable organizations to leverage technology and achieve their goals effectively. 

Regarding my teaching interests, I specialize in Management of Information Systems, Business Analytics, Data Mining, Innovation Management, Research Methods in Information Systems (both quantitative & qualitative), Database Management, Gamification in Business, Business Statistics, and more.

I am always open to discussing research, teaching, or potential collaborations. 

The best way to reach me is via email: jkim(at)ut.edu

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Teaching Interests

• Management of Information Systems (MIS)

• Business Analytics & Data Mining

• IT Innovation Management

• Database Management

• Business Statistics