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“Ethnographic thinking — freed from the constraints of the ‘ethnography as tool’ perspective — asks not just what consumers want, but why an organization is solving for a particular challenge in the first place.”
Core values: authenticity, curiosity, imagination, generosity, and integrity. Combining foundational, ethnographic, and foresight methods, my passion is to identify what drives change and mine for strategic opportunities within it.
20 years experience leading research insights that drive product innovation and strategic growth. Work across tech, healthcare, CPG, global health, sustainability, and nutrition has included field research in Egypt, France, Brazil, Malaysia, Mexico, Russia, South Korea, and the United States.
Author of Ethnographic Thinking (now in it's 2nd Edition), and blog ethnographicmind.com.
Speaking engagements and appearances across industries and formats, including conferences, podcasts, and special invitations.
Ph.D., Social Anthropology
M.A., Visual Anthropology
B.S., Policy and Management
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