About Jason Hornady

Vice President of Hornady Manufacturing

Raised in a family with deep roots in bullet manufacturing, Jason Hornady emerged from a legacy shaped by his grandfather's vision and his father's guidance. Despite the family lineage, his path to leadership wasn't automatic. His father encouraged him to forge his journey outside the business first, fostering independence and real-world experience. After graduating with a Business Administration degree in Marketing from the University of Wyoming, he dove into the sporting goods industry. At Sportco Marketing, Inc., he managed a vast network of dealers and distributors, which gave him a solid understanding of field-level operations. During this time, Jason built the business instincts and dealer relationships that would later become instrumental in his leadership.

Hornady's next role at a significant optics company saw him directing sales and marketing on a global scale, managing advertising, product development, and public relations. Though the company later faced foreclosure, it was a pivotal point for him. The experience taught him critical lessons in resilience, strategic redirection, and the realities of leading in uncertain markets. Moving on to another firm, he delivered impressive results, including a 450% increase in sales with a major retailer and doubling revenue with another. These milestones validated his capability as a dynamic business builder and a tenacious leader—traits defining his legacy.

Transforming Hornady Manufacturing

When he joined the family business in 2006, Jason brought industry knowledge and an entrepreneurial mindset. Tasked with overseeing operations, he did more than manage—he revolutionized. Appointed Vice President in 2007, he channeled his strategic insight to scale the company's reach and performance. Once a respected but modest brand, Hornady Manufacturing evolved under his leadership into a titan of ammunition, reloading equipment, and ballistic innovation. Through thoughtful planning and bold execution, he helped deliver consistent double-digit sales growth annually for over a decade and a half.

Jason Hornady's contributions went beyond numbers. He envisioned a more significant, inclusive market presence, which he brought to life through over 700 product introductions. These additions helped solidify the company's reputation among hunters, competitive shooters, and law enforcement agencies. His commitment to customer satisfaction and innovation reshaped the brand, transforming it into a staple name within the industry. The trajectory of Hornady Manufacturing became inseparable from the strategic direction led by Jason, who remains deeply involved in every aspect of the company's success.

Commitment to Advocacy and Conservation

Jason's impact reverberates far beyond corporate growth—he is equally devoted to advocacy, education, and conservation. As Chairman of the Congressional Sportsman's Foundation (CSF) Board, he worked to influence policies that protect the rights of hunters and shooting sports enthusiasts. His voice became a guiding force in shaping pro-sportsman legislation and defending the outdoor traditions cherished by millions. This dedication also extended to state-level organizations and foundations committed to conserving land, educating the next generation, and promoting responsible outdoor recreation.

His leadership in this arena stems from the belief that shooting sports and wildlife conservation are intertwined. Hornady consistently promotes sustainable practices by partnering with conservation organizations that support habitat protection and responsible hunting. He sees gun ownership as a privilege that carries responsibility, and that belief underpins his involvement with groups promoting ethical practices and outdoor stewardship. Through every role, he has tied his professional work to a larger purpose—protecting the culture and heritage that define the American outdoorsman.

Recognitions and Industry Influence

Recognition has followed Jason Hornady throughout his career, reflecting his excellence and contributions to the industry. Nine manufacturers named him “Rep of the Year,” a testament to his salesmanship, reliability, and influence across brands. But these honors are only part of his growing legacy. In 2024, he was inducted into the Nebraska Business Hall of Fame alongside his father—a symbolic moment recognizing business performance and its multigenerational contribution to the state's economy and workforce.

Another prestigious honor, the Mid-States Distribution Lifetime Achievement Award, reflected his sustained leadership and growth within the shooting sports community. These acknowledgments serve not just as validation but as motivation. Jason continues to engage with the industry through publications, interviews, and events, where his insights are eagerly sought by peers and newcomers alike. He has become a voice of authority, helping shape conversations around quality, safety, and innovation. With each appearance, he reaffirms his role as a thought leader, always grounded in real-world success and forward-thinking vision.

Beyond the Boardroom – A Passion for Shooting Sports

Despite a packed schedule, Hornady remains deeply connected to the lifestyle that inspired his career. As an avid hunter and shooter, he finds joy and fulfillment in participating in the activities his products support. Whether in competition or simply enjoying time outdoors, he is part of the community he serves. This personal passion adds authenticity to his leadership. It's not just about business for him—it's about living the culture he helps advance.

His commitment to service and community is equally meaningful. Jason Hornady supports numerous causes that align with his values, from law enforcement to child advocacy and public education. His generous support has benefitted organizations like Hope Harbor, Grand Island Public Schools, and the University of Wyoming. These efforts underscore his belief in reinvesting in the community, especially in areas that reflect integrity, education, and public safety. For Jason, leadership means setting an example in business and life.

Leading into the Future

As he looks ahead, Jason continues to blend innovation with tradition—a delicate balance that defines his approach. He understands that success in this industry demands adaptability, a sharp eye on market shifts, and a relentless focus on quality. But he also respects the timeless values of reliability, community, and ethical responsibility. His strategic direction ensures that Hornady Manufacturing remains on the cutting edge without compromising its core identity.

The future of the firearms industry will undoubtedly face new challenges and opportunities. In navigating this terrain, Jason Hornady will remain an influential figure who brings business expertise and a deep understanding of the values that unite firearm enthusiasts, conservationists, and athletes. His legacy is still unfolding, driven by a commitment to excellence that spans generations. With every decision and innovation, he strengthens the legacy of a name that has come to symbolize trust, quality, and leadership in American shooting sports.