I am a Behavioural Scientist with a background in Economics and interdisciplinary research interests driven by the question of where and why individual choices and behaviors in the current market economy and private sphere are not aligned with the long-term interests of individuals themselves, society, and our concern for the environment. Most of my research uses experimental and econometric methods to assess possible solutions through behaviourally-informed interventions and policy. 

At Copenhagen Business School, I am a member and co-lead of the Consumer & Behavioural Insights Group, part of the Center for Sustainability at the Department of Management, Society and Communication. My teaching focuses on Statistics, Research Methods, and Behavioural Science courses.