It can be difficult to navigate the digital market. There are many things to do, from learning the most effective data analytics tools to mastering content marketing and SEO, but you need to focus your efforts on the ones that matter to your business.
Digital Marketers are able to learn quickly, adapt and learn independently. They can even be ready to move into other digital roles if they have old skills that no longer work. They will work with many clients and teams, so they will need to be able to communicate effectively and build strong teams.
There is a global need for digitally-savvy marketers. This is the great news. DMI's research paper "Perpetual Evolution" states that talent and technology are the key to digital marketing's future. Companies are eager to hire digital marketers. As you progress into new exciting positions, it is important to improve your hard skills.
How can you quickly climb the corporate ladder? Are you a digital nomad looking to be a successful freelancer or a digital nomad ? These 7 essential skills will keep you relevant in today's digital world.
1. Video Marketing
The internet continues to be dominated by video and it isn't slowing down. Video is a favorite medium for customers, especially on social media. 8 of 10 have made a purchase after viewing a video from branded companies. According to The State of Video Marketing research, 93% of marketers say video is an essential part of their strategy. 87% of them report that it provides a positive Return On Investment (ROI).
These are not exact statistics and will differ depending on who you ask. However, the fact is that most statistics point towards higher conversion, engagement, and higher SEO rankings when video is concerned.
It's engaging because it is personal and relevant. Because it is personal and relevant. People are more likely to trust businesses that they can see you (or the person who promotes it). It can be used across multiple platforms and is also extremely versatile. Think about Instagram's success and TikTok 's rapid rise!
The video production process is not something that digital marketing professionals need to be an expert in.If you are a skilled in this area, and enjoy it, you will not be disappointed. Video will always be in high demand.
13. Normal Craft
2. Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
Search Engine Optimization (SEO), is essential for all levels of digital marketing. Anyone who wants to get into this field should have a basic understanding. While you can leave the technical and back-end work to more experienced people, it is important that everyone understands the basics of SEO. This knowledge will help you run a successful digital marketing campaign.
Search Engine Marketing (SEO) and SEO both inform your digital strategy at a content and data level. You will need to communicate with your colleagues about this.you won't be able to get far.
3. Content Marketing
Digital marketing is centered around content and Content Marketing will remain a key part of the game, no matter what. Content marketing can be a daunting task. You must be able create high-quality, SEO-friendly content on many channels and know how to develop a content strategy that engages and converts audiences.
To make it even more difficult, content can come in many forms. These include video, social media, emails, web content blogs, whitepapers, videos and e-books. Social media marketing is essential for any business. Six global brands are an inspiration to you. They know the importance of content marketing.
4. Understand Design Thinking & Planning
Design Thinking refers to a method of approaching problems using a user-centered perspective. This approach encourages us to think human-centrically when we solve large-scale, complex problems.
The Interaction Design Foundation states that there are five key phases to the process: empathize (define, plan, create, prototype, test), and then evaluate. This is because so much of the process is (or should be) focused on the user experience, which is crucial to digital marketing success. This approach can also be used in a nonlinear fashion. For example, you might go to the testing phase, then return to the middle phase to review ideas.
This approach is common for developers and designers. It's worth learning the basics to help you build your marketing resume and to apply it when possible.
5. Be Tech Savvy
The industry is tech-driven so you will need to have a good grasp of technology and be able learn it quickly. This is likely to come as second nature for those of millennial age or younger. However, older generations might want to spend some time learning about common technologies and tools like audience listening, SEM, and other commonly used software.
Understanding the technical aspects of marketing, such as web coding basics and how to use Content Management Systems (CMS), can be helpful. A CMS such as Wordpress, which is used by about a third of websites, can be modified to increase SEO and help you land your dream job.
6. Be Persuasive
An exceptional digital Marketing leader will have great people skills and be able to combine creative problem solving with analytical thinking. Their teams will be able to come up with new marketing campaigns ideas that drive business forward.
This is a big part of it being able to influence and persuade people. Are you able to convince someone to buy a product? How about convincing other team leaders that your product is the best? It's not about fighting, but having confidence in your abilities and showing it to others.
7. Highlight Your Unusual Skills
As far as soft skills go, great digital marketers should be curious, enjoy versatility, forward-thinking, business-focused and strategy-centered. But there is plenty of room in this field for all kinds of personalities and skillsets. So, you should leverage your unique personality to stay competitive in the industry.
It may, for instance, be unusual to find someone talented in SEO strategy as well management, or it may be unique to find someone with a computing science degree that also loves social media. Never be afraid to use your strengths to your advantage.
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