MyDoc&Me App – UX Research Case Study

 Role: Lead UX Researcher
 Duration: 4 weeks
  Team: 2 (UX Researcher), 1 UI/UX Designer, 1 Data Analyst, 1 Product Manager, 1 Project Manager
 Tools: Figma, Miro, Google Forms, Zoom

     Overview

MyDoc&Me is a health-tech platform created to improve doctor-patient communication, medication adherence, and self-tracking for users managing chronic illnesses in underserved areas.

As Lead UX Researcher, I led discovery efforts to surface the barriers users face when accessing digital healthcare — particularly those with low literacy levels or tech hesitation — and turned those insights into design-driven outcomes.

      My Research Process

1. Understanding the Problem

• Conducted 10+ user interviews with patients living with diabetes, hypertension, and other chronic conditions.

• Explored their struggles with medical apps, including:

  • Overwhelm due to too much clinical information

  • Fear of making mistakes

  • Confusion caused by poor design and terminology

• Learned that simplicity, empathy, and trust mattered more than features.
  
  

2. Synthesizing Insights

•      Used affinity mapping to uncover core patterns like:

  • Preference for “human” language vs. clinical jargon

  • App reliance on family members due to complexity

• Created key personas, like “Aunty Grace,” 52 — a market trader managing hypertension who avoids health apps because they’re confusing.
  
  

3. Validating Solutions

• Pushed for a chat-based interface with clear, friendly prompts.

• Recommended a pill tracker with emoji-style visuals and an option for voice-note reminders.

• Conducted usability tests and made improvements based on direct user feedback.

   Impact & Outcomes

•  92% of test users said they would confidently use the app daily.

•  Identified the need for offline access — contributed to roadmap planning for a lightweight version.

•  Reduced onboarding drop-off by 35% by simplifying sign-up flows and replacing jargon with plain language.

  What I Learned

• Design for emotion, not just function. Users needed comfort more than complex features.

• Empathy = Advocacy. My role wasn’t just research — it was about making sure users’ voices led the product, especially those often left behind by mainstream health apps.

 Final Reflection

MyDoc&Me reminded me that UX research can quite literally change lives. For someone managing a chronic condition, even one small feature that’s easy to use can reduce stress and improve their health.

I don’t just gather data — I translate human needs into meaningful, usable solutions. That’s what being a User Whisperer means to me.