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ABOUT JAMES KIARIE – CONTENT CREATOR SPECIALIZING IN VISUAL DESIGN, SOCIAL MEDIA, VIDEOS, GRAPHICS, AND ENGAGING DIGITAL STORYTELLING
Project Overview
Client: NGO Mental Health Awareness Campaign
Role: Social Media Content Creator
Tools: Canva, Google Docs
Deliverables: 8 social media posts (images + Story video)
Goal: Raise awareness about mental health among youth, educate and reduce stigma
Post 1 – What is Mental Health?
This post introduces the concept of mental health to the target audience of young people. It explains why mental well-being matters, using simple language and a friendly tone.
Purpose: Raise awareness and encourage viewers to reflect on their own mental health.
Post 2 – Normalizing Struggle
This post reassures young people that experiencing mental health challenges is common and nothing to be ashamed of. It uses empathetic language to reduce stigma.
Purpose: Encourage acceptance of personal struggles and foster a supportive mindset.
Post 3 – Myth vs Fact
This post corrects common misconceptions about mental health using a clear “Myth vs Fact” format. It aims to educate while keeping the content digestible.
Purpose: Provide factual information and dispel harmful myths surrounding mental health.
Post 4 – Signs You May Need Support
This post highlights warning signs of mental health struggles and gently encourages seeking help. The language is simple and approachable.
Purpose: Increase awareness of early signs and motivate viewers to reach out for support.
Post 5 – You Are Not Alone
This post emphasizes that mental health struggles are shared by many and that support is available. It fosters a sense of community and connection.
Purpose: Reduce isolation and promote seeking support from trusted individuals or organizations.
Post 6 – Message of Hope
This post shares an uplifting message that recovery and support are possible. It motivates viewers to take positive steps for their mental health.
Purpose: Inspire optimism and reinforce the benefits of speaking up and seeking help.
Post 7 – Story Post (Instagram Story)
This post tells a short story of “Ayo” to illustrate real-life mental health struggles and recovery. The text is split into 3 blocks for readability.
Purpose: Make the story relatable and encourage viewers to seek help, showing that speaking up is a strength.
Post 8 – Call to Action / Shareable Post
This post encourages viewers to engage, share, and support mental health initiatives. It emphasizes taking practical steps and spreading awareness.
Purpose: Drive audience engagement and reinforce campaign objectives, motivating action and sharing.
Post 7 – Story Post (Instagram Story Video)
This video tells the story of "Ayo" and his journey with mental health, using text and animations. The story is split into 3 blocks, each appearing one after the other to ensure readability. The video is designed to be engaging and impactful, with a soft gradient background and simple animations.
Purpose: Share a personal story to highlight the importance of seeking support and show that speaking up is not a sign of weakness, but a step toward healing.
NGO_MentalHealth_Post7_StoryVideo.mp4Thank you for viewing my Mental Health Awareness Campaign project.
This campaign highlights the importance of mental health awareness, particularly among young people, and aims to normalize the conversation surrounding mental well-being. I am proud to have contributed to this initiative by creating content that not only educates but also encourages individuals to seek help and support when needed.
The project includes a series of social media posts designed to resonate with the target audience, using approachable language and engaging visuals. Each piece of content was carefully crafted to align with the client’s goals of raising awareness, reducing stigma, and promoting open conversations about mental health.
If you have any questions or would like to discuss this project further, please feel free to reach out. I am always open to collaboration and feedback.
Thank you for your time and consideration.
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