HELLO, I'M JAMES CROSS
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I'm a Worldbuilding Art Director with two decades of experience across graphic design, branding, marketing and visual communication. I combine a rigorous understanding of how brands work with a more instinctive, artistic approach to typography, image-making, texture and storytelling.
Giving ideas a visual language
Whether it's a new business, a cultural organisation or an emerging technology, identity is more than a logo. I create visual systems with enough structure to work in the real world and enough character to make an idea distinctive.
Creating emotional atmosphere with LNX
Born in lockdown, built from beats. LNX looks back to the golden era of hip-hop and the art of crate digging — finding old LPs, sampling, pitching, cutting and rebuilding from the ground up. Rich, atmospheric sounds collide with twisted beats, hard-hitting snares and soulful grooves, blending lo-fi, underground hip-hop, funk and electronica. Music for loving, living and elevating the mind. Press play and enjoy. Peace!
Check out LNX playlists on Spotify
LNX — LOFI BEATS, CHILLHOP & UNDERGROUND HIP HOP
Watch LNX lofi hip hop music videos on YouTube
Let’s build something worth remembering
If you're developing a cultural brand, launching a new idea, evolving an existing identity, or looking for new ways to communicate complexity with clarity and emotion, I'd love to talk.
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