Preseason Prep: What Buffalo Bills Apparel to Buy Before the First Game

The countdown is on. Whether you're tailgating outside Highmark Stadium or watching from your backyard with friends, the first Buffalo Bills game is more than just a Sunday, it’s a whole vibe. And if you’re anything like most Bills fans, you want to roll into Week 1 looking like you actually planned this.

So let’s talk preseason prep. Here’s a full guide on what Buffalo Bills apparel you should grab before that first whistle blows.

Why Shopping Early Matters

Waiting until kickoff week to grab your gear? You might be stuck with leftovers, wrong sizes, or that one weird hoodie with an off centered logo. Bills Mafia deserves better.

Buying early means:

Full size runs and better inventory
Time to coordinate family outfits
Chance to try on and exchange if needed
No last minute shipping stress

If you’re ordering online (especially custom or print on demand items), give yourself at least 10 - 14 days buffer time.

Need ideas beyond the basics? Check out our complete style guide: Your Official Buffalo Bills Fashion and Apparel Playbook 2025

Core Essentials Every Fan Should Have

Here’s the base layer of any strong game day wardrobe. Think of these like your go to pieces for any situation.

1. Classic Bills T-Shirt (Unisex)

If you’re only grabbing one piece of fan gear before the first game, make it a classic Bills tee.

Whether you're into bold graphics or old school vintage vibes, a well fitted unisex T-shirt works in almost any situation. It layers easily under hoodies, denim jackets, or even a Hawaiian shirt if you're feeling bold.

You’ll find these in all kinds of styles from clean team logos to throwback designs that nod to the Jim Kelly era. Look for soft, breathable cotton blends so you can wear it from tailgate to living room without breaking a sweat.

It’s also a great option for casual Fridays or quick grocery runs. And since sizing is usually flexible, it’s an easy win for couples or friend groups who want to coordinate without going full matchy matchy.

2. Lightweight Hoodie or Crewneck Sweatshirt

Buffalo weather in early September doesn’t mess around. One minute you're soaking up sunshine, the next you’re looking for something to throw on when the breeze hits.

That’s why a midweight hoodie or crewneck sweatshirt is a game day essential. It keeps you warm without making you overheat and it layers easily over tees or under a windbreaker if temps drop hard.

Look for soft fleece or cotton poly blends with just enough weight to keep you cozy. Crewnecks give off a more polished look while hoodies bring the casual edge.

This is also the piece you’ll want if you’re headed to Highmark Stadium or spending hours outside at a tailgate. Tie it around your waist if it warms up, then toss it on once the sun goes down.

3. Bills Hat or Cap

A good hat does way more than block the sun. It finishes your outfit, shows off your team pride, and helps you feel pulled together even on low effort days.

From classic fitted caps to dad hats, trucker styles, and snapbacks, Bills hats come in a huge range of looks. Whether you're into vintage script logos or a clean modern look, there’s something that fits your style.

Caps are also great for game day selfies, and they make for easy group coordination. If you're attending a tailgate or the season opener, chances are 90 percent of fans will be rocking some version of a team hat.

This is one of the easiest and most affordable ways to join the game day energy especially if you're new to building your Bills wardrobe.

4. Zubaz or Themed Bottoms

If you’re looking to bring fun and flair to your fit, Zubaz pants or Bills themed bottoms are the way to go.

Zubaz have a long standing legacy in Buffalo fan culture, and they’re still going strong for a reason. They're bold, stretchy, and comfy enough to wear all day at a tailgate or on the couch with a plate of wings.

Prefer something toned down? Go for Bills joggers with side stripes or mesh shorts with subtle logo details. They still show off your team pride but are easier to mix and match.

For families or groups, coordinating bottoms in the same pattern but pairing them with different tops can look unified without going overboard. And hey, they come in kids’ sizes too.

Nothing says Bills Mafia ready like those stripes walking through a parking lot with confidence.

5. Buffalo Bills Hawaiian Shirt

Want to turn heads and still feel breezy? These are a must for late summer games. Available in both adult and kid sizes, they’re a hit for family game day photos.

Shop our full Buffalo Bills Hawaiian Shirts collection with breathable fabric, bold prints, and sizes for everyone.

Game Day Fit Ideas for Different Fans

Whether you’re heading to the stadium, hosting a party, or watching solo, here are some outfit ideas that work for every kind of fan.

For the Diehard Stadium Goer:

Bills zip up hoodie layered over a T-shirt
Team branded joggers or jeans
Beanie or cap (weather dependent)
Comfy sneakers or boots for standing all day

For the Tailgate Queen or King:

Button up Bills shirt or Hawaiian shirt
Cargo shorts or stretch jeans
Apron with Bills logo (if you’re grilling)
Temporary tattoos and face paint for flair

For the At Home Watcher:

Oversized Bills tee or crewneck sweatshirt
Pajama pants or athletic shorts
Fuzzy socks or slippers with team logo
Matching gear for pets or kids (adorable and on theme)

Family and Group Gear: Matching Made Easy

Looking to snap some photos for Instagram or just show off as a squad? Matching Bills apparel is where it’s at.

Options to try:

Matching Hawaiian shirts for adults and kids
Same style tees in different colors (blue, red, white)
Custom name + number shirts for each family member
Bills themed baby onesies for the newest fan in the fam

Tip: Order group items together to save on shipping and make sure colors match up.

Accessories That Complete the Look

Apparel is just the start. Elevate your first game vibe with a few key accessories.

Team themed sunglasses
Bills socks (mid calf or ankle)
Buffalo Bills tote bag or cooler
Phone case or pop socket with team logo
Face mask, scarf, or gaiter (yes, people still wear them at games)

And don’t forget a game day flag or banner if you’re decorating your porch, backyard, or car.

Want to explore more fan accessories? Check out the official NFL Fan Shop for licensed gear and extras.

Shopping Tips

Early August is the sweet spot for preseason shopping. You’ll get access to new drops, plus plenty of time for shipping and returns.

Best places to shop include:

Online fan gear stores (look for U.S. based ones for faster shipping)
Etsy or Shopify based shops for custom and unique pieces
Local sports apparel stores if you need something same day

Look for deals like:

10% OFF First Order
FREE Shipping promotions
Buy one - Get one 50% OFF bundles

⭐ Pro Tip: SunflowersHill.com always offers free shipping and seasonal discounts for U.S. customers.

Final Thoughts

The first Bills game is more than just a matchup, it sets the tone for your whole fall. So whether you’re repping the red, white, and blue in a chill backyard setup or going full game day glam in the parking lot, make sure your wardrobe is ready.

Getting your Buffalo Bills apparel early is a smart move. It saves you stress, gives you better style options, and lets you focus on what really matters cheering the team to victory.

Now’s the time. Shop early. Style smart. Go Bills.