About James Etter

Sales / Manufacturing Expert in Electrical Industry

James Etter plays a pivotal role in sales and business development at Meta Power Solutions, a leading North American manufacturer of liquid-filled transformers. The company is renowned for its expertise in designing, engineering, and manufacturing transformers that serve a broad spectrum of applications, including solar energy systems, data centers, the oil and gas sector, bitcoin mining, and utility companies. Meta Power Solutions has earned a reputation as one of the most versatile and experienced manufacturers in the industry, providing dry-type, oil-filled, and power and distribution transformers that meet the diverse needs of its clients. His work is crucial during the most critical phases of client projects, where his ability to communicate effectively and solve complex problems makes him an indispensable asset.

In his role at Meta Power Solutions, James excels by combining strong communication skills with a keen problem-solving ability. His approach to sales is centered on building lasting relationships with clients, guided by the philosophy that "nobody cares how much you know until they know how much you care." Every interaction, whether through a phone call, email, or in-person visit, is seen as an opportunity to strengthen these relationships and ensure that clients receive solutions that genuinely meet their needs. He is committed to helping his clients achieve their goals, which is reflected in his dedication to providing personalized, thoughtful service.

Jim also finds great satisfaction in the diversity that sales and business development bring to his professional life. Every day is different, and he values the dynamic opportunities that arise as he works with clients across the country. His role requires significant travel, which supports the company's efforts in client retention and business expansion. This exposure to different markets and challenges not only keeps his work exciting but also contributes to his continuous professional growth. His ability to adapt to varying client needs and market conditions has been a critical factor in his success at Meta Power Solutions.

Embracing the Competitive Edge

Jim Etter thrives in the competitive world of sales and manufacturing, where creative problem-solving and out-of-the-box thinking are essential. He enjoys the challenges that come with his role, particularly the need to innovate and find unique solutions for complex issues. This drive for continuous improvement has not only contributed to Meta Power Solutions' success but has also fueled his personal growth within the company. His ability to think strategically and creatively under pressure has made him a key player in the company's ongoing success in a highly competitive industry.

The Early Years

James's journey began in Cincinnati, Ohio, where he spent the first five years of his life. It was during this time that he developed a deep love for sports, a passion that was further nurtured by his role as a bat boy for the Cincinnati Reds, a team that remains close to his heart. Following his parents' divorce, his childhood was marked by frequent moves, living in various states, including California, Texas, and Wyoming. These experiences helped shape his adaptability and resilience, qualities that have served him well throughout his life.

During his high school years, Jim worked on his father's ranch, where he took on responsibilities such as raising livestock and maintaining the property. This experience not only instilled in him a strong work ethic but also deepened his appreciation for the outdoors. He was also an active member of the high school wrestling team, where he developed a competitive spirit and a determination to succeed. Upon graduating from high school, he decided to serve his country by joining the United States Navy, where he worked as a cryptologist for Naval Intelligence.

Service in the Navy

James Etter served as a cryptologist for Naval Intelligence, a role that involved collecting, processing, analyzing, and reporting real-time signal intelligence. His service took him to various locations, including the ADF in Denver, Colorado, and Diego Garcia, an island in the Indian Ocean. He served with distinction for four years, demonstrating a high level of commitment and excellence in his work. In 1997, after completing his service, he was honorably discharged, marking the end of a significant chapter in his life. This experience in the Navy not only honed his analytical skills but also reinforced his dedication to serving others.

Following his service, James decided to pursue higher education with the support of the Montgomery GI Bill, which provides financial assistance to military personnel seeking to further their education. He chose to study business administration and finance, laying the foundation for his future career in sales and business development.

Pursuing Higher Education

After his time in the Navy, Jim began his academic journey at Casper College in Wyoming, one of the largest and most comprehensive community colleges in the region. Casper College provided him with a solid educational foundation and the opportunity to explore his interests in business and finance. Seeking to further his education, he transferred to Texas A&M University-Commerce, a well-respected institution within the Texas A&M University System. At Texas A&M, he continued to build on his business acumen, benefiting from the university's diverse academic offerings.

Etter completed his studies at Southwest Texas State University (now Texas State University) in San Marcos. The university, which was founded in 1899, has a rich history and a strong reputation for academic excellence. Notably, it is the alma mater of Lyndon B. Johnson, the 36th President of the United States. His time at Texas State provided him with valuable knowledge and skills that have been instrumental in his professional success.

Family and Personal Life

Family plays a central role in his life. Jim Etter and his wife, Chantel, are the proud parents of two young children: Raya, who is just ten months old, and Greayson, who is four years old. In addition to his younger children, he has two older children from a previous relationship. His son, Cayman, is a student at Four Points Middle School in Austin, Texas, where he is actively involved in sports, particularly basketball and baseball. His oldest daughter, Taylor, was a varsity softball player and is set to attend Texas A&M University, continuing the family's tradition of academic and athletic excellence.

James's passion for sports extends to his children, as he actively fosters their love for athletic activities. He is an avid sports enthusiast, regularly attending sporting events with clients, which allows him to blend his professional and personal interests. He also enjoys playing basketball, appreciating the teamwork and camaraderie that the game offers. Golf is another of his hobbies, a sport his stepfather introduced to him at a young age. He finds that golf provides a unique mental challenge and an opportunity for focused reflection.

Jim's favorite sports teams include the Cincinnati Reds, the Denver Broncos, and the Denver Nuggets. He is also a devoted follower of University of Texas collegiate sports and supports a wide range of the university's athletic programs.

Commitment to Giving Back

James Etter is deeply committed to giving back to the community, a value that has been a consistent theme throughout his life. He supports various charitable organizations, including the Salvation Army and the i-5 Freedom Network. The i-5 Freedom Network is particularly close to his heart, as it focuses on disrupting human trafficking through training, education, and advocacy, equipping communities and survivors with the tools needed to combat this global issue.

Etter's dedication to service began during his time in the Navy, where he volunteered with the Boys and Girls Clubs of America. This organization provides after-school programs for young people across the nation. This early experience in giving back has continued to influence his personal and professional life, as he remains committed to supporting causes that make a meaningful impact on individuals and communities.

James Etter Photo Gallry