• Athaide, G. A., Jeon, J., Raj, S. P., Sivakumar, K., & Xiong, G. (2025). Marketing innovations and digital technologies: A systematic review, proposed framework, and future research agenda. Journal of Product Innovation Management, 42(1), 144-165.

• Jeon, J., Kim, B. D., & Seok, J. (2020). Impact of negative word of mouth on firm value. Asia Marketing Journal, 22(3), 1-28.

• Jeon, J., Lim, T., Kim, B. D., & Seok, S. (2019). Effect of online word of mouth on product sales: Focusing on communication-channel characteristics. Asia Marketing Journal, 21(2), 73-98.

• Jaihyun Jeon & Guiyang Xiong, "Are 'Good Guys' Forgiven? How Corporate Citizenship Reputations Moderate the Financial Effect of Negative WOM"
  - Under review

• Jaihyun Jeon, Lihong Liang, & Guiyang Xiong,  "Effects of AI Adoptions on Analysts’ Forecasts"

• Jaihyun Jeon, K. Sivakumar, Gerard Athaide, & S. P. Raj, "AI in New Product Development"
  - Revise and resubmit

• Jaihyun Jeon, "Digital Transformation in the Food Industry"
  - Under review

• Jaihyun Jeon & Junhee Seok, "Green Innovation and Firm Value"

• Jaihyun Jeon, Christine Lesage, & Shiva Vaziri “AI Summary in Hospitality Industry”

• Stock Market Reactions to Digital Transformation in the Food Industry

· Society for Food Marketing and Retailing Conference, Smithfield, RI, USA (Feb 2026)*  

• Stock Market Responses to Negative Word of Mouth: Moderating Roles of Corporate Social Responsibility Initiatives

· AMA-Sheth Foundation Doctoral Consortium, Columbus, OH, USA (June 2025)* 

· Academy of Marketing Science Annual Conference, Montreal, Canada (May 2025)* 

· AMA Marketing Strategy Consortium, Columbia, SC, USA (May 2025)* 

· PDMA Doctoral Consortium, Syracuse, NY, USA (July 2024)*

· INFORMS Marketing Science, Sydney, Australia (June 2024)*

· Marketing Strategy Meets Wall Street, Chicago, IL, USA (Aug 2022)*

• The Impact of Artificial Intelligence on New Product Development: A Look Back and a Look Ahead

· JPIM Research Forum, St. Louis, MO, USA (Sept 2024)

• Digital Transformation and Marketing Innovation: A Review, Synthesis, and Research Agenda

· American Marketing Association, Chicago, IL, USA (Aug 2022)*

• Effect of Online Word of Mouth on Product Sales: Focusing on Channel Characteristics

· Association for Consumer Research, Atlanta, GA, USA (Oct 2019)*

· Korean Society of Consumer Studies Conference, Korea (Apr 2019)*

• Empirical Approach to Explore the Effects of CSR Fit on Stock Price 

· Korean Strategic Marketing Association, Korea (May 2019)