College of Business, Bryant University
1150 Douglas Pike, Smithfield, RI 02917
Contact: jjeon@bryant.edu
College of Business, Bryant University
1150 Douglas Pike, Smithfield, RI 02917
Contact: jjeon@bryant.edu
Welcome! Thank you for visiting my website 😊
I am a tenure track Assistant Professor of Marketing at Bryant University.
My research examines how digital technologies reshape marketing strategies and influence financial market perceptions. I aim to contribute to the literature on marketing strategy, innovation, sustainability, and the marketing–finance interface. In particular, I study how technologies such as social media and artificial intelligence (AI) shape firm strategies and stakeholder responses.
Ph.D. in Business Administration (Marketing Concentration), Syracuse University, 2026
M.S. in Business Administration (Marketing Concentration), Seoul National University, 2020
B.S. in Mechanical Engineering (Minor in Business Administration), Korea University, 2018