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I am an incoming tenure track Assistant Professor of Marketing at Bryant University, starting in Fall 2026.

My research examines how digital technologies reshape marketing strategies and influence financial market perceptions. I aim to contribute to the literature on marketing strategy, innovation, sustainability, and the marketing–finance interface. In particular, I study how technologies such as social media and artificial intelligence (AI) shape firm strategies and stakeholder responses. 

My current projects focus on three areas:

(1) How the financial consequences of product-related negative word-of-mouth (NWOM) on social media are conditional on a firm’s corporate citizenship reputation

(2) Financial analysts’ reactions to firms’ AI adoption

(3) How AI contributes to the new product development process. 

Education