Whitman School of Management, Syracuse University
721 University Ave, Syracuse, NY
Contact: jajeon@syr.edu
Whitman School of Management, Syracuse University
721 University Ave, Syracuse, NY
Contact: jajeon@syr.edu
Welcome! Thank you for visiting my website 😊
I am a fifth-year Ph.D. candidate in Marketing at Syracuse University and on the 2025–2026 academic job market.
My research examines how digital technologies reshape marketing strategies and influence financial market perceptions. I aim to contribute to the literature on marketing strategy, innovation, sustainability, and the marketing–finance interface. In particular, I study how technologies such as social media and artificial intelligence (AI) shape firm strategies and stakeholder responses.
My current projects focus on three areas:
(1) How the financial consequences of product-related negative word-of-mouth (NWOM) on social media are conditional on a firm’s corporate citizenship reputation
(2) Financial analysts’ reactions to firms’ AI adoption
(3) How AI contributes to the new product development process.
Ph.D. in Marketing, Syracuse University, 2021-present
M.S. in Business Administration (Marketing Concentration), Seoul National University, 2020
B.S. in Mechanical Engineering (Minor in Business Administration), Korea University, 2018