BBA

About the BBA Program at Bengaluru City University

The Bachelor of Business Administration (BBA) program offered by Bengaluru City University (BCU) is designed to prepare students for leadership roles in the dynamic world of business and management. Known for its comprehensive curriculum and practical focus, the program equips students with essential skills, knowledge, and competencies in areas such as management, marketing, finance, human resources, and entrepreneurship.

AIMS AND OBJECTIVES OF B.B.A, BCU (Bengaluru City University):

• To provide knowledge regarding the basic concepts, principles and functions of management.

• To develop business and entrepreneurial skills among the students.

• To provide knowledge and requisite skills in different areas of management like human resource, finance, operations and marketing to give a holistic understanding of a business system.

• To equip the students with knowledge related to qualitative and quantitative techniques for critical thinking and problem solving.

• To provide practical industrial exposure to the students to gain managerial competencies and business acumen while attaining a holistic understanding of a business/industry.

• To inculcate global view of the industrial and organizational establishments and their functions for taking viable decisions in international business setting.

BBA PROGRAM OUTCOME

• PO1 - Critical Thinking Skills: Students are able to define, analyse, and devise solutions for structured and unstructured business problems and issues using cohesive and logical reasoning patterns for evaluating information, materials, and data.

• PO2 - Communication Skills: Students are able to conceptualize a complex issue into a coherent written statement and oral presentation.

• PO3 - Technology Skills: Students are competent in the uses of technology in modern organizational operations.

• PO4 - Entrepreneurship and Innovation: Students can demonstrate the fundamentals of creating and managing innovation, new business development, and high-growth potential entities.

• PO5 - Business Knowledge: Students can demonstrate technical competence in domestic and global business through the study of major disciplines within the fields of business.

• PO6 - Ethics: Apply ethical principles and commit to professional ethics and responsibilities and norms of the Management practice.

• PO7 - Environment and sustainability: Students can understand the impact of the professional solutions in societal and environmental contexts, and demonstrate the knowledge of, and need for sustainable development.

• PO8 - Individual and team work: Students can function effectively as an individual, and as a member or leader in diverse teams, and in multidisciplinary settings.

• PO9 - Project management and finance: Demonstrate knowledge and understanding of the management principles and apply these to one’s own work, as a member and leader in a team, to manage projects and in multidisciplinary environments.

• PO10 - Life-long learning: Recognize the need for, and have the preparation and ability to engage in independent and life-long learning in the broadest context of technological change.