Jaelen is a data-driven designer who champions sustainable circular design models. She continuously pushes design boundaries and fosters seamless collaboration to prioritize guest-centric experiences.
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Communication & Technical Skills
Software Proficiency: Adobe Creative Suite, Procreate, Clo 3D, Figma, Figjam, MIRO, Zoom, Canva, Square Space, Generative AI Large Management Systems
Languages: English, Conversational Mandarin Chinese, and developing fluency in Japanese, Spanish, and Korean
Key Strengths:
Multilingual learner: Driven in acquiring new languages to facilitate seamless communication with vendor partners and cross-functional teams. This ongoing learning also fosters enhanced global understanding.
Strategic Design Acumen: Possess a keen eye for translating design trends into innovative, brand-aligned apparel and artistic concepts.
Self-Starter with Initiative: Proactively tackle tasks and projects, driving them forward with a results-oriented approach.
Collaborative Problem Solver: Foster positive team dynamics by effectively communicating creative solutions. Positive attitude, team player, and collaborative mindset.
Work experience
Work experience
Product Designer, Target Corporation HQ - Home Soft Goods - Present
At Target Home, I have had the opportunity to design and innovate for the Top of Bed, Sheets and Blankets, and Toss and Throw categories in Target owned brands like Threshold, Room Essentials, Casaluna, Hyde & Eek, and Wondershop. My role involves:
Design and Innovation: Leading design efforts for various product categories.
Collaboration: Working with cross-functional teams to support and influence upcoming product cycles.
Communication: Effectively communicating with vendors and cross-functional partners to ensure alignment with brand principles.
Trend Research: Conducting trend research and maintaining knowledge of guest preferences to inform design decisions.
Marketing Coordinator - Beeline CBD - Present
As a Marketing Coordinator at Beeline CBD, I have successfully initiated and executed email marketing campaigns and in-person booth pop-ups, generating an additional $4000+ in monthly revenue. My responsibilities include:
Campaign Management: Leading email marketing campaigns and organizing booth pop-ups to boost monthly revenue.
Digital Strategy: Developing and implementing digital marketing strategies to expand the brand's reach and attract new customers.
Innovation and Revenue Growth: Researching and exploring innovative methods to drive revenue beyond the brick-and-mortar store environment.
Assistant to the Director - Weismann Art As an Assistant to the Director at the Weismann Art Museum, I provided comprehensive support to the museum director, ensuring efficient and smooth operations. My responsibilities included:
Communication and Organization: Managing communication and office organization for the museum director.
Calendar Management: Coordinating multiple calendars to ensure smooth scheduling of appointments and events.
Administrative Support: Handling various administrative tasks and office needs to facilitate efficient museum operations
Leadership
Leadership
Target Bullseye Insider Connect Studio Champion
Objective for this program was to maintain platform flexibility while enhancing support for community management, research guidance, and logistics. My role was to bridging the gap between product design questions and real-time guest insights.
Impact and Results:
Acquired data for both bedding and bath departments in separate cycles.
Accelerated research timelines and empowered teams to make informed design choices based on qualitative and quantitative data and analytics from guest feedback.
President of Alpha Kappa Alpha Sorority Inc. Mu Rho Chapter UMN
April 2021- September 2022
Student President of Design Student and Alumni Board of College of Design UMN
September 2020 - May 2022
ADES Class of 2022 Senior Chairman
Spring 2021- 2022
Education
Education
University of Minnesota, Twin Cities
Bachelor of Science in Apparel Design
Minor In East/South East Asian Studies
Media, literature, gender, environment, and cultural studies + Language (Mandarin Chinese)
Certificate in UX/UI Design (In Progress)- March 2024- September 2024
Web prototyping and UX/UI portfolio development that showcases in-demand skills — Using data and analytics to understand user needs, create storyboards, and develop prototypes to interactive
Jaelen Wylie Resume 2024
Wylie Jaelen_Resume 2024.pdfGet in touch at JaelenaWylie@gmail.com
Get in touch at JaelenaWylie@gmail.com
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