FIELD Visuals
This board illustrates the trend we adhered to for the A/W 2021 season. The original trend of Conscious Clarity, along with the chosen colour palette, was found on WGSN. We reinvented Conscious Clarity into 'Curated Essentials', to perfectly align with our chosen brand, Maggie Marilyn.
Our in-store display features iPads and tv screens, to enhance the brands' omnichannel experience, while giving consumers the opportunity to learn about H Project and Maggie Marilyn's sustainable efforts. One of the main goals of this project was to make consumers more aware of the importance of H Project's sustainable and charitable efforts. The technology within the in-store display allows us to do that, which further enhances their omnichannel experience.
Our 14-piece capsule collection showcases garments with sustainable and ethically sourced fabric, such as GOTS certified cotton, RWS, and ZQ certified wool, in order to align with H Project and Maggie Marilyn's core values. The collection showcases classic pieces that are elevated with relaxed tailoring, which perfectly embodies Maggie Marilyn's brand and meets all of H Projects criteria.
Shown above are other boards I completed over the past year for the FIELD project, using illustrator. I learned a lot of valuable tools and techniques to create a professional board and I am glad to be able to carry this knowledge into the industry.