Website Design: Best Practices For User Experience

When we think about website design, we immediately consider the look and feel of our website. However, website design goes further than colors and aesthetics. It also requires designing the website for a great user experience.

Below, you will find web design best practices for businesses to consider and implement into their websites to enhance the user experience.

Design for functionality and user experience.

An important practice is to design a functional website for a smooth user experience. Users should be able to find what they are looking for on your website right away and without much effort or wrong clicks. When users find what they are looking for, the content should also be clear, relevant, and helpful.

Create visual hierarchies.

Make sure that the most important things on your website are highly visible and positioned higher on your webpage (above the fold). Also, make sure that similar items are grouped together within a webpage.

Break and group pages into clearly defined areas.

If your website users want to look into other areas/categories of your website or complete a different action than your main conversion goal, make sure those areas are also accessible and visible within your site so they know where to go and look further.

Design clear labels.

Website labels should be clear and visible. A great way to make sure of this is to create contrast with size and color, between the button, background, and text. Let important buttons stand out throughout the page so that users can see them. If the labels are easy to find, you will have more traffic navigating to other parts of your site or into conversion.

Eliminate distractions.

Try to only include the most important information on your homepage. Keep it organized and clutter-free.

Facilitate navigation.

The navigation accross web pages on your website should be simple and easy. Organize your content and web pages into relevant and easy-to-find categories or menus.

Design for mobile responsiveness.

There are much more mobile users than desktop users. Your website should function on multiple screen-size devices. Optimizing your website for mobile traffic could highly impact how many visitors are staying on your site and/or converting.