SUMMARY
Energetic self-starter with experience in Virtual Assistance.
Adept at developing and approaching detailed administrative and procedural processes that improve accuracy and efficiency, with a keen focus on detail and the impact of the finished product, as well as excellent customer service.
WORK EXPERIENCE
Social Media Manager Feb 2022-Date
Remote Head Agency Remote
I collaborate with graphic designer to create, curate and manage engaging text, image and video content to use for social media content marketing.
Using Canva Pro, and Photoshop i Designing graphics, visuals and other creative assets to support social media initiatives.
I monitor trends, analytics and optimize content to improve reach and engagement on facebook, Instagram, Twitter, Linkedin as well as Tik Tok.
I reply to social media comments and respond to their queries in a timely manner.
I collaborate with marketing team for campaigns
I keep the company on top with social media best practices and technology, by doing regular research.
I create monthly analytics reports on social media performance.
I conduct a monthly social media audit and suggest appropriate improvements.
Through the use of Asana, a project management tool, I manage social media calendars and plan content pipelines. Delegating various tasks to the relevant personnel in the company.
I plan and implement a comprehensive social media strategy.
I monitor and analyze the performance of campaigns using analytics tools
Virtual Administrative Assistant Nov 2022-Aug 2023
Top Resume Coaches, Star Coaching, and Top Event Planners Remote * United States * EST*
At Top Resume Coaches, Star Coaching, and Top Event Planners, I played a pivotal role in enhancing the online presence and brand visibility for these esteemed organizations. As the primary architect of the social media strategy, I meticulously scheduled and curated compelling content across diverse platforms such as Facebook, Instagram, Twitter, LinkedIn, Nextdoor, and Pinterest. Leveraging the advanced functionalities of Meta and Canva scheduling tools, I ensured not only the timeliness but also the visual appeal of each post.
My responsibilities extended beyond content scheduling. I actively maintained and updated the content calendar to guarantee relevance and coherence. Utilizing Streamyard, I orchestrated seamless social media live streams, engaging our audience and fostering a dynamic online community.
To elevate the visual identity of our brands, I adeptly designed graphics using Canva Pro and contributed to the creation of captivating video content. This involved a fusion of creativity and technical proficiency to produce visually stunning and shareable assets.
Recognizing the importance of data-driven decision-making, I conducted monthly social media audits, meticulously analyzed analytics, and generated insightful reports. This allowed for strategic adjustments to our approach, resulting in improved engagement and reach.
My commitment to community building was demonstrated through welcoming new members in Facebook and LinkedIn groups, fostering a sense of inclusivity and camaraderie. I also contributed to the professional image of the organizations by updating PowerPoint presentations, ensuring they were not only visually appealing but also reflective of the latest industry trends.
In addition to my social media responsibilities, I took on the role of proofreading resumes and marketing emails. This meticulous attention to detail ensured that all communication materials were error-free, maintaining a polished and professional image for the organizations.
Overall, my multifaceted role as a Virtual Administrative Assistant encompassed not only efficient scheduling and content creation but also strategic planning, analytics, community engagement, and brand maintenance. I am confident that my diverse skill set and proven track record make me a valuable asset to any team seeking a dynamic and results-oriented professional.
EDUCATION
ALX Africa - Sept to Nov 2022
Virtual Assistant Program
Technical University of Mombasa - Sept 2017 – Dec 2021
Bachelor of Commerce (HRM)
Githongo Youth Polytechnic - Jan 2016 – April 2016
Certificate in Information Technology
SKILLS
Social Media
Graphic Design
Digital Marketing
Data Management
Research
Canva Pro
LANGUAGES
English - Fluent