• CRM Systems (for data extraction)

• Mailchimp (simulated for segmentation and automation)

• Excel / Google Sheets (data analysis and logic)

• Canva (simulated for visual assets)

Problem

The business had a generic "one-size-fits-all" email approach, leading to lower engagement among specific customer niches. Without categorization, high-value leads and repeat customers were receiving the same messaging as inactive users, resulting in missed revenue opportunities and poor conversion rates.

Your Task

My objective was to analyze the existing customer database, segment the audience into distinct behavioral personas, and develop tailored email content designed to resonate with the specific needs and pain points of each group

1. Data Analysis: Audited customer purchase history and engagement metrics to identify key personas.

2. Segmentation: Categorized the list into three primary segments:

   • Segment 1: Budget-conscious shoppers looking for value.

   • Segment 2: Tech-enthusiasts interested in the latest features and premium quality.

   • Segment 3: High-end, "status" shoppers who prioritize luxury and exclusivity.

3. Content Personalization: Developed a unique "Unique Selling Proposition" (USP) for each segment.

   • Example: Drafted subject lines ranging from "Budget-friendly options" to "Limited edition items."

4. Workflow Automation: Designed the logic for automated follow-ups to ensure consistency.

• Meta Business Suite (Simulated)

• Canva (Creative Asset Design)

• Excel (Campaign Planning & Budgeting)

• Google Analytics (Simulated for conversion tracking)

Problem

The brand lacked a structured approach to social media advertising, resulting in inconsistent messaging and inefficient ad spend. Without a clear campaign plan, it was difficult to track which creative assets or platforms were actually contributing to business growth and customer acquisition.

Task

My objective was to design a detailed campaign planner that defined target audiences, set specific KPIs, and organized creative assets across various social platforms to ensure a cohesive and high-performing digital presence.

• Goal Setting: Defined clear objectives, such as increasing website traffic and boosting brand engagement for specific product lines.

• Audience Research: Identified key demographics and interests to ensure ad placements reached the most relevant potential customers.

• Creative Mapping: Planned specific ad formats (Images, Carousels, Stories) for platforms like Instagram and Facebook, ensuring each visual was optimized for its placement.

• Budget Allocation: Structured a simulated spending plan to balance reach and conversion efficiency.

• Performance Monitoring: Established tracking parameters to evaluate the success of the campaign against the initial KPIs.

• Google Analytics (Simulated for behavior tracking and user flow analysis)

• A/B Testing Frameworks (For experimental design)

• CRM Systems (For analyzing customer segments)

• Project Management Tools (For stakeholder alignment)

Problem

The e-commerce platform experienced a high checkout abandonment rate, where customers added items to their cart but failed to complete the purchase. Initial observations suggested that the requirement for users to create an account before purchasing created a significant barrier to entry.

Your Task

My objective was to develop a formal A/B testing plan that prioritized specific website modifications—specifically the implementation of a "Guest Checkout" option—to validate if reducing friction would lead to a statistically significant increase in completed transactions.

• Hypothesis Development: Formulated a hypothesis that allowing users to check out as guests would increase conversion rates by decreasing the time and effort required to purchase.

• Variable Identification: Defined the Control (Version A) as the current account-required checkout and the Variant (Version B) as the new guest checkout option.

• KPI Selection: Identified the Conversion Rate as the primary metric and Average Order Value (AOV) as the secondary metric to ensure the change didn't negatively impact total spend.

• Experiment Design: Calculated the necessary sample size and determined a test duration of two weeks to ensure statistical significance.

• Stakeholder Alignment: Drafted a clear communication plan to explain the test's purpose, logistics, and expected outcomes to the broader team

• Google Keyword Planner (for search volume and competition analysis)

• Google Search Console (simulated for performance tracking)

• Excel (for data sorting and keyword mapping)

• Content Management Systems (CMS) (simulated for metadata optimization)

Problem

The brand's website was targeting broad, high-competition keywords that resulted in low search engine rankings and irrelevant traffic. Without a specific keyword strategy, the content was not reaching the intended audience at the right stage of the customer journey.

Your Task

My objective was to identify low-competition, high-relevance "long-tail" keywords and map them to specific website pages. The goal was to optimize metadata and headers to increase organic click-through rates (CTR) and improve the overall SEO health of the site.

• Keyword Audit: Analyzed current search terms to identify performance gaps and missed opportunities.

• Competitive Research: Used Google Keyword Planner to find terms with high monthly search volume but low-to-medium competition.

• Intent Mapping: Categorized keywords by user intent (Informational, Transactional, Navigational) to ensure the right content was served for each query.

• Content Optimization: Developed updated Title Tags, Meta Descriptions, and Header (H1/H2) recommendations based on the new keyword list.

• Performance Tracking: Set up a simulated monitoring plan in Search Console to track ranking improvements for the targeted terms.