Version 1.0
Last Updated: Dec 4, 2024
Easy Games develops and publishes social games for mobile devices. This Privacy Notice (this “Notice”) describes the ways Easy Games (“Studio,” “us”, “our” or “we”) collects, stores, uses, discloses, or otherwise processes personal information of our users (“users” or “you”) in connection with their use of our products or services, including our product offerings such as our website available at http://eg.games. And Studio game(s) provided on a mobile platform or any other Studio product or service that posts or links to this Notice (each a “Service,” collectively, the “Services”). Additionally, this Notice describes the rights and choices concerning your information that may apply to you.
This Privacy Notice covers the following topics:
If you have questions regarding this Notice or our collection and use of personal information, please contact us as described in the “Contact Us” Section.
We collect personal information about you through various interactions with our Services. This may include details gathered automatically, such as data about your activity, preferences, and how you navigate our platform. In some cases, we collect personal information directly from you, such as when you create an account, complete a user profile, or provide details during gameplay. Additionally, we may acquire information from external sources or third parties, including other players or services, to enhance your experience and improve our offerings.
Registration Details
If you create a user profile (“Account”), you may provide personal details such as your name, username, email address, password, or other information to verify your access. This can be done via in-game prompts, which you can skip if preferred. Your username and public profile may appear in social features like leaderboards, messaging, or user-to-user interactions, depending on your settings.
Address Book Information
We may provide you with the option to import your contacts or manually input email addresses to help you find and invite friends to join the Services. This data is usually gathered through third-party mobile tools and is stored to facilitate connections between you and your contacts. It is your responsibility to ensure that sharing this information complies with applicable laws. In certain regions, this might include obtaining consent from the individuals whose information you share with us.
Technical and Usage Information
When using our Services, we may collect technical data about your device or system, such as your IP address, device ID (e.g., Google Advertising ID), operating system version, and approximate location inferred from your IP address. We also gather usage statistics, such as the links, items, and features you interact with (“Clickstream Data”). Emails we send may include tracking pixels to monitor if and when you open them, how often you engage, and clicks on links. Additionally, we may assign a unique identifier to your device for certain features.
Payment Information
When you purchase our Services, such as virtual goods or currency, we collect non-financial transaction details, including the item purchased, its price, and the date of the transaction. Payments are facilitated by third-party processors, such as Google or Apple, which handle your financial details (e.g., credit card information) directly. This information is not shared with us. We recommend reviewing the terms of service and privacy policies of the respective payment providers to understand how your data is managed.
Information Collected by or Provided to Customer Support
When you contact our Customer Support team, we collect the information you provide, such as your name, email address, and username or ID number. We also gather details about your gameplay or activities within the Services. Additionally, any correspondence you share with us, including its content, will be stored to help address your support request and improve our services.
Communication Preferences
We may collect information about your communication preferences and interests that you choose to share, such as when you opt-in for newsletters, updates, or notifications about new features or promotions.
Surveys, User Research Projects, Competitions, and Promotional Events
If you participate in surveys, user research projects, contests, or promotional events, we may collect personal information such as your name, email, phone number, address, and postal code to enable participation and communication. We may also collect responses to surveys, opinions, and other details related to these activities. Occasionally, we may request shipping or billing information for rewards, or collect company details if you are a partner in events or promotions. Participation in these activities is entirely voluntary.
We may gather additional information about you from external sources, including (i) other users who choose to share their contact lists, (ii) third-party services like digital advertising providers, and (iii) social media platforms. This data may be combined with information you have provided directly to us to improve your experience and personalize the Services.
We generally do not request or collect sensitive or special categories of personal information. However, you may choose to share such information with us, for example, when interacting with our Customer Support team. Depending on the jurisdiction, sensitive information could include data related to health, genetics, biometrics, or precise location.
Some features of our Services, such as chat rooms, messaging, and community forums, enable you to interact and share content with others. Any personal information you choose to make publicly visible, such as posts, comments, or profile details, may be accessed and used by others. Please be cautious about sharing sensitive information in these public spaces.
We utilize the information collected through our Services for the purposes outlined in this Notice or as communicated to you. Examples include:
Create and manage your accounts for accessing the Services.
Connect you with other users and provide personalized experiences.
Improve and maintain our Services.
Respond to customer inquiries and deliver products or services requested.
Provide notifications, invoices, security updates, and administrative messages.
Conduct surveys, events, or competitions you participate in.
Prevent fraud and ensure compliance with our Terms of Use.
Deliver targeted advertisements and promotional materials.
Notify you about offers, events, and news via email or push notifications.
Create anonymized data for analysis and service improvement.
Combine your data with third-party information to better understand your preferences.
Analyze survey feedback for insights and development purposes.
Ensure legal compliance and respond to government requests.
Protect rights, privacy, and property through investigations or legal actions.
Audit processes to meet regulatory and contractual obligations.
Enforce terms and combat fraudulent or harmful activities.
We may send you updates about your account, game scores, or promotional news. You can opt out of marketing emails via the "unsubscribe" link or adjust notification settings on your device
We may share the information we collect with the following third parties for the specified purposes:
We may share your information with service providers that perform services on our behalf or enhance our Services, including platform providers, hosting services, customer support services, analytics services, and marketing partners.
Categories of Personal Information:
Identifiers: Name, username, email address, contact details, IP address, and online identifiers (e.g., cookies or advertising IDs).
Commercial Information: Details about purchases, in-app transactions, and consumption preferences.
Internet or Network Activity: Data related to interactions with websites, apps, or advertisements.
Geolocation Data: Approximate location information, such as city or region.
Inferences: Insights derived from the personal data mentioned above, including preferences or trends.
We may share your information with our parent company(ies), affiliates, or subsidiaries.
Categories of Personal Information:
Identifiers: Name, username, email, contact details, IP address, and online identifiers (e.g., cookies or advertising IDs).
Additional California Customer Records: Information like address book data.
Commercial Information: Purchase history, in-app purchases, and other consumer behaviors.
Internet or Network Activity: Data from interactions with websites, apps, or advertisements.
Geolocation Data: Approximate location, such as city or region.
Inferences: Insights derived from other collected data, such as preferences or behavioral trends.
We may share your information with third-party payment processors that process payments you make in our Services.
Categories of Personal Information:
Identifiers: This includes your name, username, email address, contact information, IP address, and online identifiers such as advertising IDs and cookies.
Commercial Information: Data about your purchase history, in-app transactions, or other purchasing behaviors and preferences.
We may disclose your information to individuals or other third parties or publicly with your consent or at your direction.
Categories of Personal Information:
Identifiers: Such as your name, username, email address, contact details, IP address, and online identifiers like advertising IDs and cookies.
Additional Records: Address book information, if provided.
Commercial Information: Purchase history, in-app transactions, and other purchasing behaviors or tendencies.
Internet or Network Activity: Interactions with websites, apps, or advertisements.
Geolocation Data: Approximate location, such as city or region.
We may share your information with advertisers, ad exchanges, and other ad technology companies that require the data to select and serve relevant advertisements to you and others and assist us in our marketing efforts, including as described in the Online Advertising section below.
Categories of Personal Information:
Identifiers: Includes name, username, email address, contact information, IP address, and online identifiers like advertising IDs and cookies.
Commercial Information: Encompasses purchase history, in-app purchases, and consumer behaviors.
Internet or Network Information: Relates to interactions with websites, apps, or advertisements.
Geolocation Data: Covers approximate location such as city or region.
Inferences: Derivations made from the above categories, such as assumptions or data analysis.
We may share your information with law enforcement and public authorities, as we believe in good faith to be necessary or appropriate for the compliance and protection purposes described above.
Categories of Personal Information:
Identifiers: Includes name, username, email, contact info, IP address, and online identifiers (e.g., advertising IDs, cookies).
Internet/Network Info: Covers interactions with websites, applications, or advertisements.
Geolocation Data: Includes city or county-level location data.
We may share your information with professional advisors (such as lawyers, auditors, bankers, and insurers) as necessary for the services they provide to us. In the case of a merger, acquisition, or similar event, your information may be transferred to our business successors. The retention of your information depends on various factors, including legal obligations and internal record management, and we generally retain it as long as needed to fulfill the purposes outlined in this policy.
Interest-based advertising in the Services may involve sharing your data with third parties like ad networks and social media platforms to display tailored ads. This data, often collected via cookies and tracking technologies, includes device details, geolocation, and browsing activity. It is used to personalize ads, improve ad relevance, and support analytics or market research. You can review the privacy policies of these third parties to understand their data practices better.
Such information includes device details (make, model, OS, screen properties, audio, and battery), carrier, app name, location data (city/country), network type/speed, IP address, keywords, browser user-agent, and advertising IDs (e.g., IDFA or GAID). A list of advertising partners and links to their privacy policies is available for review. These policies detail their data collection and usage practices. You are encouraged to review these privacy policies for more insights into how your information is handled.
Our Services may integrate social media plugins like Facebook, Google, Instagram, and Twitter. These platforms may collect data about your visit to our Services, set cookies, or use tracking technologies. They also offer interest-based advertising to target users who have engaged with our Services or share similar interests. Interactions with these features are subject to the privacy policies of the respective social media companies.
We, or our third-party partners, may use cross-device tracking to link your activities across devices. This is done by collecting data when you're logged into our Service and potentially using statistical tools to associate multiple devices with a single user or household. By sharing common identifiers (e.g., email or user ID) with advertising partners, we can deliver personalized ads, analytics, and measure campaign performance across your devices. This enables a seamless and consistent advertising experience tailored to your interests.
To manage data collection for interest-based advertising, you can adjust device settings (e.g., disabling "Allow Apps to Request to Track") or use industry platforms like About Ads or Your Online Choices. The DAA's AppChoices app also offers opt-out options for mobile ads. Note that opting out doesn’t eliminate ads but may reduce personalization. These tools are third-party managed, and their effectiveness is outside our control. For further assistance, refer to the details provided by those platforms.
Some internet browsers support “Do Not Track” signals, which indicate a preference to not be tracked across websites. However, this service currently does not respond to such signals. For more details about “Do Not Track,” you can visit allaboutdnt.com.
As described in this Privacy Policy, we use cookies to inform, optimize, and display ads based on your past visits to the Service and to tailor our advertisements and content to you.
Google Analytics and Advertising. We utilize certain forms of display advertising and other advanced features through Google Analytics, including, but not limited to, Remarketing with Google Analytics, the DoubleClick Campaign Manager Integration, Google Ads, and Google Analytics Demographics and Interest Reporting. These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick advertising cookie) or other third-party cookies together to inform, optimize, and display ads based on your past visits to the Service and to tailor our advertisements and content to you. You may control your advertising preferences or opt out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at https://google.com/ads/preferences. To learn how you can opt out of data collection by Google Analytics, visit https://tools.google.com/dlpage/gaoptout.
You can also review your options to manage cookies by:
· Opening the “Help” menu on the browser menu bar. Most browsers will tell you how you can disable or delete cookies.
· Visiting your mobile device developer’s website or reviewing your device manual. Most mobile device developers will tell you how you can manage the settings on your mobile device to opt out of and/or delete cookies from your mobile device to limit the use of your advertising ID, reset your advertising ID, and/or opt out of targeted advertising.
· Visiting https://optout.networkadvertising.org and/or http://youronlinechoices.com, or if you are in the EU http://www.youronlinechoices.eu/, for choices to opt out of advertising. You can also click on the AdChoices logo within an advertisement (where available).
If you reject all cookies, you may not be able to use certain features of our websites and other products and services.
We store data on servers located in the U.S. or other countries where our affiliates, agents, or service providers operate. Personal information is retained as long as needed for services, compliance with legal obligations, dispute resolution, or agreement enforcement. Once no longer required, the data is deleted, destroyed, or anonymized. If stored in backups, it is secured and isolated until deletion. Anonymized data, which cannot identify you, may be used indefinitely without additional notice.
The Services are not intended for children under the age of 16 (or a higher age as required by applicable laws). We do not knowingly collect personal data from children or allow them to use our Services. If we become aware of unintentional data collection from a child, we will delete it immediately. If you suspect we might have collected information from or about a child, please contact us at our provided support channels to address the issue promptly.
Our Services may include links or integrations with third-party websites or services, such as those from our business partners. When you interact with these third parties, any information you provide goes directly to them. Please note that we are not responsible for the privacy practices or content of these third parties or entities outside our control. We strongly recommend reviewing their privacy policies and terms of service to understand how they manage your personal information.
We may transfer your information (as detailed in Section 1) to countries or jurisdictions where we or our service providers operate, including cloud storage providers in Oregon, United States, and advertising partners. Data protection laws in these countries may differ from those in your location. To safeguard your personal data, we implement measures such as standard contractual clauses or other recognized safeguards in compliance with applicable laws.
For questions about international data transfers or to exercise your data rights, please write to the address listed in the "Contact Us" section.
You can manage the information collected about you and may have additional rights, subject to exemptions, as described in the sections on "Specific Provisions for Certain Non-U.S. Users" and "Specific Provisions for Certain U.S. Multistate Users."
Information-Related Requests - If you wish to review, change, or correct your information, or withdraw your consent for processing, please contact us by following the instructions provided in the relevant sections of our policy or through the contact details specified in the "Contact Us" section. This enables us to address your request promptly and in compliance with applicable laws.
Deleting Your Account - If you want to delete your account or information, you can do so directly within the game by using the "Delete Account" button. Please note that deleting your account will result in the loss of game progress and virtual items, and this action may be irreversible. However, some information may still be retained for legal and accounting purposes, and content you have posted on the Service might not be deletable.
Acting through an Authorized Agent or Representative - In certain circumstances, you are permitted to use an authorized agent to submit requests on your behalf where (i) you provide sufficient evidence to show that the requestor is an authorized agent with written permission to act on your behalf and (ii) you successfully verify your own identity with us.
Response Time — In accordance with applicable law, we aim to respond to a consumer request as soon as possible after receiving that request and any necessary verification. If we require more time, we will inform you of the reason and extension period in writing.
If the processing of personal information about you is subject to UK or European Economic Area (EEA) or Swiss data protection law, you have certain rights with respect to that data:
You can request access to, and rectification or erasure of, personal information;
If any automated processing of personal information is based on your consent or a contract with you, you have a right to transfer or receive a copy of the personal information in a usable and portable format;
If the processing of personal information is based on your consent, you can withdraw consent at any time for future processing using the contact details provided under the “Contact Us” heading below. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal data conducted in reliance on lawful processing grounds other than consent;
You can to object to, or obtain a restriction of, the processing of personal information under certain circumstances;
You have the right to opt-out of marketing communications we send you at any time. You can exercise this right by clicking on the “unsubscribe” or “opt-out” link in the marketing e-mails we send you. To opt-out of other forms of marketing (such as postal marketing or telemarketing), please contact us using the contact details provided under the “Contact Us” heading. If you choose to opt out of marketing communications, we will still send you non-promotional emails, such as emails about your account or our ongoing business relations;
You have the right to complain to a supervisory authority about our collection and use of your personal data. For more information, please contact your local supervisory authority. Contact details for supervisory authorities in Europe are available here and for the UK here Certain supervisory authorities require that you exhaust our own internal complaints process before looking into your complaint; and
For residents of France, you can send us specific instructions regarding the use of your personal information after your death.
To make such requests or contact our Data Protection Officer, contact us at contact@easygame.com.
We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.
We have implemented commercially reasonable precautions designed to protect the information we collect from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. Please be aware that despite our best efforts, no data security measures can guarantee 100% security.
You should take steps to protect against unauthorized access to your password, mobile device and computer by, among other things. You should never share your password with anyone or use the same password with other sites or accounts.
Each time you use our Services, the current version of the Privacy Policy will apply. Accordingly, when you use our Services, you should check the date of this Privacy Policy (which appears at the top of the Privacy Policy) and review any changes since the last version. This Privacy Policy is subject to change from time to time. Unless stated otherwise, our current Privacy Policy applies to all information that we have about you. If we make material changes to the Privacy Policy, we will provide notice or obtain consent regarding such changes as may be required by law.
To contact us with your questions or comments regarding this Privacy Policy or the information collection and dissemination practices of our Services, or to contact our Data Protection Officer, please email us at contact@easygame.com.