ABOUT MYSELF

Hello! I am Ja Kyung Seo, a Ph.D. candidate at the University of Georgia.

My research interests lie in understanding the ways to more effectively deliver health and pro-environmental messages through interactive communication technology, such as AI chatbots. I examine the psychological mechanism of how emerging technologies influence people's cognitive and emotional processing of pro-social messages. Other research interests include consumerism, humor in advertising, and social media data mining.