ABOUT MYSELF

Hello! I am Ja Kyung Seo, a Ph.D. candidate in the Department of Advertising & Public Relations at the University of Georgia.

My research seeks to understand the effects of campaigns using emerging interactive technologies, such as Artificial Intelligence (AI) chatbots and social robots, for the betterment of society. Through experimental methods, I investigate the psychological mechanism under which such interactive technologies influence individuals’ cognitive and emotional processing of social marketing, sustainable marketing, and health marketing. 

Other research interests include consumerism, humor in advertising, and social media data mining.