ABOUT MYSELF

I am a tenure-track Assistant Professor in the Department of Advertising & Public Relations at The University of Alabama’s College of Communication & Information Sciences.

My research focuses on how interactive technologies, such as Artificial Intelligence (AI) chatbots, AI agents, and social robots, can be used in advertising campaigns to empower consumers and improve society. Through experimental methods, I investigate the psychological mechanism under which such interactive technologies influence individuals’ cognitive and emotional processing of social marketing messages.