IXLAB (Interaction & eXperience Lab) in the Department of Human Computer Interaction, College of Computing, Hanyang University ERICA is founded to define, design, and engineer better human-system interactions/interfaces by taking into account users’ needs (physical, cognitive, and affective factors) as well as other stakeholders' needs. Thus, IXLAB (re)defines diverse interactive products/systems (e.g., comfortable, convenient, satisfactory, usable, efficient, effective, pleasurable, delightful) in order to improve user experience (UX).  ‘I‘ in IXLAB stands for innovative, intuitive, insightful, intelligent, or inclusive interaction/interface. 

Research Areas: Human Factors Engineering and UX for Display, Mobility, and Product X (e.g., Metaverse, UAM, AV/SDV)

Application Areas: Smart Devices, TVs, Monitors, VR, Automobiles, and New Products (Foldable/Rollable Display Devices, E-mirrors, etc.)