Last updated: May 1, 2025

Welcome to I Wear Optical. Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, use our services, or interact with us in person. Please read this Policy carefully. By accessing or using our services, you agree to the terms below.

1. Information We Collect

1.1 Personal Information

When you schedule an appointment, request a free eye test, or sign up for our newsletter, we may collect the following personally identifiable information:

• Contact details: name, postal address, email address, telephone number
  
  

• Demographic data: date of birth, gender
  
  

• Health information: vision prescription, eye health history, medical conditions related to cataract, glaucoma, LASIK, myopia, hypermetropia, astigmatism, refractive errors
  
  

• Payment information: credit/debit card details, insurance provider and policy number (if applicable)
  
  

1.2 Usage Information

We automatically collect certain usage data when you visit our website or use our online booking system, including:

• Device information: IP address, browser type and version, operating system
  
  

• Log data: pages visited, time and date of visits, referral URL, clickstream data
  
  

• Cookies and tracking technologies: We use cookies, web beacons, and similar tools to improve site functionality and personalize your experience.
  
  

2. How We Use Your Information

We use the information we collect for the following purposes:

1. To Provide and Improve Services: Schedule appointments, conduct comprehensive eye examinations, deliver free consultations, and offer follow-up care.
   
   

2. Communication: Send appointment confirmations, reminders, post-visit surveys, and respond to your inquiries and requests.
   
   

3. Medical Treatment: Ensure accurate diagnoses and tailor treatment plans for conditions such as cataract, glaucoma, LASIK suitability, and refractive error management.
   
   

4. Billing and Insurance: Process payments, verify insurance coverage, and send invoices.
   
   

5. Marketing and Promotions: With your consent, send newsletters, promotional offers, and information about new services or special events. You may opt out at any time.
   
   

6. Legal and Safety: Comply with applicable laws, protect patient safety, and prevent fraud or unauthorized activities.
   
   

3. Disclosure of Your Information

We will not share your personal information with third parties except as described below:

3.1 Service Providers

We may engage trusted third-party service providers to perform functions on our behalf, such as:

• Appointment scheduling
  
  

• Email delivery and marketing automation
  
  

• Payment processing
  
  

• Data hosting and analytics
  
  

These providers are contractually obligated to keep your information confidential and use it only for the purposes we specify.

3.2 Healthcare Partners

With your explicit consent, we may share your medical and vision data with:

• Ophthalmologists or eye surgeons (for LASIK, cataract, or glaucoma treatment)
  
  

• Opticians (for prescription eyewear and contact lens fittings)
  
  

• Insurance companies (for claims processing)
  
  

3.3 Legal Requirements

We may disclose your information if required by law, court order, or governmental authority, or to protect our rights, property, or safety and that of our patients and the public.

4. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to:

• Recognize your device and preferences
  
  

• Analyze site traffic and performance
  
  

• Enable certain features, such as remembering your login state or booking history
  
  

You can control cookie preferences through your browser settings. Please note that disabling cookies may affect the functionality of our site.

5. Data Security

We implement industry-standard physical, technical, and administrative safeguards to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These include:

• Secure sockets layer (SSL) encryption for data transmission
  
  

• Firewalls and intrusion detection systems
  
  

• Access controls and staff training on privacy and confidentiality
  
  

However, no security measures are completely infallible. While we strive to protect your data, we cannot guarantee absolute security.

6. Your Rights and Choices

6.1 Access and Correction

You have the right to:

• Access: Request a copy of the personal information we hold about you.
  
  

• Correction: Request corrections to any inaccuracies in your data.
  
  

6.2 Opt-Out

You may opt out of:

• Marketing and promotional emails
  
  

• Cookie tracking (via your browser settings)
  
  

6.3 Deletion and Restriction

Subject to legal and contractual limitations, you can request deletion of your personal data or restrict its processing. We may retain certain information to comply with legal obligations or for legitimate business purposes.

To exercise your rights or if you have questions about your personal data, please contact us at the address below.

7. Retention of Your Information

We will retain your personal and medical information only as long as necessary to:

• Provide you with our services
  
  

• Comply with legal, regulatory, or professional requirements
  
  

• Resolve disputes and enforce our agreements
  
  

Once no longer needed, we securely delete or anonymize your information.

8. Children’s Privacy

Our services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children. If we become aware that a child under 13 has provided us with personal data, we will take steps to delete such information.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or technology. When we make changes, we will:

1. Post the revised policy on this page with the updated “Last updated” date.
   
   

2. Notify you by email or prominent notice on our website, if required by applicable law.
   
   

Your continued use of our services after changes are posted constitutes your acceptance of the revised Policy.

Thank you for choosing I Wear Optical. Your trust is our highest priority, and we pledge to safeguard the confidentiality and integrity of your personal information.