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Introduction to the course

Credits: 3 | Lecture Hours: 48

Course Objectives

This module aims to provide the students with a theoretical background of e-commerce and its applications in business. 

Course Description 

Introduction to E-Commerce, E-Commerce Terminology, Internet marketing. The Network Infrastructure for E-Commerce, Electronic Data Interchange, Network Security and Measures, Electronic Payment System, Internet Marketing Basics, E-environment.

Syllabus

Unit 1: Introduction to E-Commerce LH 8 

E-Commerce Vs Traditional Commerce, E-Commerce Terminologies and Fundamentals, E- Commerce Framework, Elements of E-Commerce Application, Benefits and Limitation of E- Commerce, m-commerce, Types of ecommerce: B2B, B2C, C2C.

Unit 2: The Network Infrastructure for E-Commerce LH 7

Introduction to Information Superhighway (I-Way), Components of the I-Way, Internet as a network infrastructure, Intranet, Extranet, Software Agents (Static and Dynamic), ADSL, Wi-Fi, Wide Area Wireless, UMTS (3G),LTE (4G), Bluetooth 

Unit 3: Electronic Data Interchange (EDI) LH 5 

Basic Concepts, Type of Data to be interchanged, EDI Vs. E-mail, EDI Benefits, How EDI works, EDI Application in various field, Security and Privacy issues of EDI, EDI for E-Commerce.

Unit 4: Network Security LH 8 

Introduction, Data and message Security, Reasons for data and message security, Firewalls and its Types, Antivirus, Data and Message Security (Secret Key Cryptography, Public Key Cryptography), Digital Signature, Digital Certificate, Certificate Authority, Third Party Authentication, SSL, VPN, SET. 

Unit 5: Electronic Payment System LH 5 

Introduction (Requirement, Risk), Credit Card (working, benefits and limitations), Digital Wallet (eSewa) Online Banking facilities in Banks of Nepal 

Unit 6: Internet (online) Marketing Basics LH 8 

Introduction, Difference between Internet Marketing (online) and offline Marketing, Tools for online Marketing: Search Engines, Social Media Marketing, Email Marketing, Issues with online marketing 

Unit 7: E-environment LH 7 

Introduction, Social and Legal Factors, Economic and Competitive forces, Political Factors, Technology innovation and technology Assessment

References 

• Andrew B. Whinston and Ravi Kalakota, "Frontiers of Electronic Commerce"

• Kenneth C. Laudon, Carol G. Traver, "E-Commerce Business, Technology, Society"

• Pearson P.T. Joseph, "E-Commerce A Managerial Perspective"

• Dave Chaffey, “E-business and E-commerce Management”