Google HQ, Floor 12
Electra Tower, Yigal Alon St. 98, Tel Aviv-Yafo, Israel
Public transportation is recommended. The Tel-Aviv Hashalom train station is 5 minutes walking distance from the conference location.
Private cars can be parked in the Tower's subterranean parking lot (place permitting), but this parking lot is not free (read: expensive)
Name tags are available in the reception area. Please find yours when you arrive and wear it.
Late registrants - please write your name on a blank tag and wear it.