Social Media Strategy

I specialize in creating content that resonates with audiences, builds brand identity, and engages followers. From B2B companies to personal content creators, I’ve helped shape online personas and grow social presence through strategic content planning and tailored campaigns.

iGROWOnline

Business Consultation Firm

Background: Operating in the B2B space, iGROWOnline faced the challenge of engaging an audience typically accustomed to formal content. Their online presence lacked a human touch, making it difficult to connect with followers on a relatable level.

Action Plan: To breathe life into their social media, I developed a strategy to position employees as the approachable and relatable "face" of the company. This included creating short video series featuring workplace humor and relatable scenarios, designed to break the monotony and encourage audience interaction. The goal was to humanize the brand, making it more approachable while maintaining professionalism.

ROLE: CONTENT STRATEGIST & VIDEO EDITOR

Short Form Videos

To breathe life into their social media, I developed a strategy to position employees as the approachable and relatable "face" of the company. This included creating short video series featuring workplace humor and relatable scenarios, designed to break the monotony and encourage audience interaction. The goal was to humanize the brand, making it more approachable while maintaining professionalism.

Workplace Humor

I created fun, relatable videos using trending formats to highlight the humor in everyday workplace moments. These lighthearted clips helped make the company’s social media more approachable and showed the human side of the business.

Street Interview

We hit the streets to ask our team meaningful questions about mental health, capturing genuine, thought-provoking responses. These videos brought fresh, real-world conversations to the brand’s social media and helped start important discussions.

Meet our Team

I worked on a “Meet the Team” series called iGROW iAdvocates to introduce the people behind the company. These videos gave the audience a chance to connect with team members, making the brand feel more personal and relatable.

Long Form Videos

As part of my strategy to build a deeper connection with iGROW's audience, I created several long-form video series designed to offer valuable resources to both employees and potential clients. These video series aimed to support workplace productivity and mental well-being, reflecting iGROW's commitment to employee wellness and holistic business practices.

Deep Focus Music Playlists

These playlists were designed to help employees maintain focus and stay in a deep work state throughout their day. This series was shared externally to potential clients as a free resource for improving workplace efficiency.

Guided Affirmation Playlist

These videos encouraged employees to embrace positive affirmations, reducing stress and boosting confidence. The series was tailored to provide resources that could be shared with clients to promote mental health awareness.

Guided Breathing Videos

These quick activities were designed to help employees decompress during busy workdays. The breathing videos were shared as part of iGROW’s initiative to support mental wellness, offering clients a resource that could easily be integrated into their workday.

Static Content

The static content strategy for iGROW was designed to engage and educate the audience. By combining authentic leadership perspectives with practical wellness advice, this strategy aimed to establish iGROW as a reliable resource for professional development and mental well-being. Each series was tailored to provide value-driven, visually appealing posts that resonated with both employees and potential clients, fostering trust and brand credibility.

Leadership Lens

This content series, written from the perspective of iGROW's CEO, offers valuable insights into leadership, mental well-being, and the nuances of managing a global team remotely. It aims to foster trust and inspire both employees and clients with actionable takeaways.

Tips of the Month

Drawing inspiration from iGROW's monthly newsletters, this series delivered practical mental health tips tailored to promote wellness in the workplace. Each post focused on relatable advice to help readers navigate stress, boost productivity, and prioritize self-care in their daily routines.

Mary Cale

Content Creator

Background: Mary Cale, a solo mom of two, sought to establish herself as a lifestyle content creator. However, her social media platforms lacked consistency and cohesive branding, which hindered her ability to establish a recognizable online presence.

Action Plan: I developed a comprehensive strategy to align her online identity across platforms. This included setting up uniform social media handles, selecting a consistent profile picture, and crafting a compelling bio that highlighted her niche. Additionally, I also provided guidance on video editing formats, music selection, and overall aesthetic to enhance her content's appeal and relatability.

ROLE: CONTENT STRATEGIST ONLY

Solo Mom Diaries (Vlog Series)

Together, we developed Solo Mom Diaries, a vlog series that captured Mary’s life as a solo mom. I coined the name to reflect her unique journey while creating an authentic connection with her audience. This project became a cornerstone of Mary’s brand, showcasing her journey while providing an engaging and relatable experience for her viewers.

(* I also designed her YouTube intro, outro, and custom graphics. See branding tab.)

Solo Mom Diaries | Grocery shopping

Solo Mom Diaries | Yoga and dinner date

Solo Mom Diaries | Sharing my dermaplaning routine

Solo Mom Diaries | Trying a boxing class

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