Professional Experience

Ads Account Manager, Amazon

Developed and implemented data-informed full-funnel advertising strategies, utilizing predictive analytics to accurately forecast campaign performance and proactively manage pacing across fluctuating market conditions for 40 brands.
Directed the strategic allocation of budget across the media mix and ad product suite to achieve optimal RoAS and drive maximum SoV for managed accounts.
Generated sophisticated, deep-dive activity reports and business intelligence insights, translating raw performance data into a concise narrative for advertisers to inform subsequent test-and-learn initiatives.
Served as the subject matter expert for a comprehensive ad-product suite, driving product adoption among advertisers and providing feedback to internal teams to enhance product-market fit.

Performance Marketing, Kalvium

Generated high-quality leads through multi-channel campaigns including WhatsApp, Meta Ads, and Google Ads.
Developed and maintained a comprehensive lead tracking system utilizing Excel and Google Analytics to monitor campaign performance and identify areas for improvement.
Actively assisted in the design and execution of targeted Meta and Google Ads campaigns, optimizing for key performance indicators (KPIs).
Managed and maintained lead data within the LeadSquared CRM, ensuring data accuracy and accessibility for sales teams.
Contributed to content marketing efforts by writing and publishing SEO-optimized blog posts on WordPress to enhance Kalvium's online visibility and drive organic traffic.

Key Account Manager Intern, Karbon Business

Responsible for maintaining Key Accounts for the organization, and contributing to maintaining an optimistic Retention Rate for the Organization, minimizing the Churn Rates by building Strategic Relationships with the clients.

COC Documentary 23 V001.mp4

Focus Group Documentary

From Humble Beginnings to Metro Minds: A Focus Group Documentary on How Buying Habits Transform in Tier 1 Cities.

This captivating documentary utilizes a focus group format to embark on a consumer journey. We delve into the fascinating metamorphosis of buying habits experienced by individuals transitioning from Tier 3 cities to the dynamic landscape of Tier 1 metropolises.
Leveraging the power of ethnography, we explore the shifting sands of psychographic profiles. Witness firsthand how perceptual maps are redrawn and decision-making matrices evolve as these consumers navigate the omnichannel retail environment.
This insightful documentary offers a 360-degree view of the evolving consumer journey, providing invaluable insights for brands seeking to optimize their marketing funnels and tap into the burgeoning potential of this high-value demographic.

Human Resource Intern, Vravmo

This internship served as my initial login into the professional world. I explored the intricacies of Human Resources, gaining valuable insights into talent acquisition and development.
While it wasn't directly coding users, it involved building strong relationships and fostering a positive company culture - a crucial soft skill in today's agile marketing landscape.

Front-End Website Creation, Rhythm To Beat

This project was my front-end coding symphony. I used HTML5, CSS, and JavaScript to create a user-friendly website for an audio-visual studio.
This experience allowed me to bridge the gap between technical development and the visual appeal crucial for successful marketing campaigns.

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