Isabella Di Fabio - Whereas traditional marketing techniques target consumers with one-way messages through print, television and radio advertising, digital marketing strategies focus on reaching potential customers via multiple online channels.

Email marketing, pay-per-click advertising, social media marketing and blogging are excellent examples of digital marketing because they help people come to your business and get them to buy.

Isabella Di Fabio Secret Story of Digital Platforms

As digital platforms have become increasingly integrated into everyday marketing plans , and people increasingly use digital devices instead of physical stores, digital marketing campaigns have prevailed that use a combination of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing (social media optimization), direct e-mail marketing, display advertising, as well as e-books and optical record games.

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As a marketer it is important to use the digital world and online advertising to build a brand, provide a great customer experience and attract more potential customers with more digital strategies.

Developing a competitive content marketing strategy is crucial for many organizations, as content engages your audience through multiple channels such as search, social media, email marketing, and even your blog. Email is part of a content marketing strategy that adds value to consumers over time and turns audiences into customers.