UK IPTV 2027: Compare legal Sky, NOW, TNT Sports & free IPTV prices in one place
Quick answer: The best TV streaming service in the UK depends on what you watch. Freely is best for free live TV. NOW is best for Sky content with no contract. Sky Stream is best for an all-in-one package. Sky Sports + TNT Sports are essential for football. Most households save money by combining free TV with one or two paid services and rotating them month by month.
Prices checked October 2026. Providers change prices often, so always confirm on the official site before you buy.
Price: Free (TV licence required for live TV and BBC iPlayer)
What you get: BBC, ITV, Channel 4, Channel 5 and other live channels, plus the iPlayer, ITVX, Channel 4 and My5 apps
Needs: Freely works over broadband on many new smart TVs. Freeview Play uses a TV aerial and broadband.
Best for: anyone who wants to cut costs
Full guide: Free TV in the UK.
Price: Entertainment from about £7.99/month, Cinema about £9.99/month, Sports about £34.99/month or £14.99 day pass
What you get: Sky Atlantic, Sky Max, HBO series, Sky Cinema and Sky Sports, depending on your membership
Contract: rolling monthly, cancel any time (some discounted deals have a minimum term)
Best for: people who binge one show, then cancel, or who only want sport for part of the year
Price: Sky Essential TV + Netflix from £15/month (24-month contract) or about £18/month rolling
Add-ons: Sky Sports, TNT Sports, Sky Cinema, Ultimate TV (Netflix ad-free, HBO Max, Disney+ depending on the package)
Needs: broadband only, no satellite dish
Best for: families who want everything on one box and one bill
Unsure? Read Sky Stream vs NOW.
Price: about £31/month, through discovery+, Amazon Prime Video Channels, Sky, Virgin Media or EE TV
What you get: 52 Premier League games (including Saturday 12:30), Champions League, Premiership Rugby, UFC, MotoGP
Price: Virgin Media Flex from about £28.99/month
What you get: 150+ channels, with premium packs you can add or remove every 30 days
Netflix: from around £6/month with adverts
Amazon Prime: £8.99/month or £95/year (Prime Video with adverts included, ad-free costs extra)
Disney+: from around £5/month with adverts
Apple TV: monthly subscription, free trial with some Apple devices
Tight budget: Freely or Freeview Play + one on-demand service you rotate monthly
Football fan: Sky Sports + TNT Sports. See how to watch the Premier League.
Drama fan: NOW Entertainment (Sky Atlantic + HBO) + Netflix
Family: Sky Stream with Ultimate TV, or Disney+ and Netflix together
Renters / students: NOW or Prime Video. No installation, cancel any time.
Rotate subscriptions. Subscribe for the month a series drops, then cancel.
Use day passes. A NOW Sports day pass is cheaper than a month if you only want one big match.
Check broadband bundles. EE, Virgin Media and Sky often include a streaming service with broadband.
Re-negotiate at contract end. Sky and Virgin often offer a cheaper price to keep you.
Avoid unlicensed IPTV. It looks cheap, but it is illegal, unreliable, and buyers have had payment and personal data stolen.
For overall value, NOW is the most flexible way to get Sky content, while Sky Stream is the most complete package. For free TV, Freely is the best new option.
Yes. Freely, Sky Stream, NOW and Virgin Media all deliver live TV over broadband. You need a TV licence to watch live TV on any service.
Around 5 Mbps for HD and 15–25 Mbps for 4K, per stream. If several people stream at once, add their needs together.
No. Sky Stream with Sky Sports and TNT Sports gets closest. Any service claiming "every channel in the world" for a few pounds is unlicensed.