Nowadays mobile phones play an important role in our daily lives. With the advancement in technology, mobile phones are coming into the market with more and more high-end features. They have gained huge attention in the global market.

With this, a ton of mobile app development companies are emerging daily to deliver the best mobile app to their customers. A lot of research has been done and according to that

● People spend at least 70% of their time using their smartphones.

● Spending our valuable time on mobile apps is more than the mobile web.

● The user accesses approx 20 or fewer mobile apps in a month, all of them are aligned on the screen to access easily.

The goal of the mobile app development companies is to understand the customer's perspective about what they are looking for? And make the customer’s life simple and cheerful by fulfilling all their expectations. It's a very crucial step taken by the mobile app development company when approaching the digital world to connect with people.

Android and iOS are the biggest mobile platforms up to date and they make 97% smartphone OS market share. And when we compare the users of Android phones and iOS then Android wins the race. In the year 2017, Android dominated over iOS as 64% out of the total ratio.

When it comes to Asia, Africa, and other developing nations the number of Android users is more. While in European countries Apple is ruling. Android phones come with a vast price range from low to high, but if we talk about Apple they have a high entry-level price point.

What are the Users Looking For?

It's very important to know about the user preferences, the choice, and the interests they are showing in the mobile app. The customer base is a very important factor considered by mobile app development companies.

Android & iOS are two completely different platforms. The user behavior depends upon several factors. Such as in most cases the Android is mostly opted by people who have a low-income budget. Whereas iOS users can easily spend a huge amount of money to buy it without any kind of hesitation. So, if you are focusing on generating revenue then Apple is the best option.

Compatibility With the Smartphones

The user must be comfortable with the smartphone he is using either Android or iOS. The operating systems for both devices are completely different from each other.

According to the reviews from both the users of Android as well as iOS, the operating system of the Android is easy to understand by the users whereas for the Apple users it becomes a little bit complicated. The app submission for iOS is stringent.

Demographic Scenario

This is a 100% fact that Android users are dominated over iOS users globally. A lot of things make the difference such as the Android users generally have a low income and its impact is highly shown in the developing nations. The price range in the user budget is user-friendly. Whereas the people generally who have a high income, good qualifications go for iOS.

Conclusion

Smartphones have become an integral part of our lives either it is for social purposes or personal. Choosing to create a mobile app for Android or iOS becomes difficult for mobile app development companies.

Going With both platforms will be proved as the best perspective. This will surely impact the market. In case you are not able to decide, then the above-mentioned factors will help you to make the best decision.

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