iOne Digital - Sponsorship/Branded Content QA Process

SPONSORED EDITORIAL / BRANDED CONTENT PUBLISHING

Publishing

Before publishing sponsored content, there are numerous considerations that must be made before clicking PUBLISH. Considering each stakeholder associated with the campaign while on the way to publishing will ease the process in addition to strengthening the sponsored content publishing engine.

UPDATE - 7/2/18 - We've included steps on finding the Wordpress Shortlink.UPDATE - 7/16/18 - We've included instructions on how to disable the Wibbitz widget in Wordpress.UPDATE - 12/19/18 - We've included instructions on how to "Disable Continuous Play Video Content” and “Disable Video Preroll Ad".UPDATE - 4/19/19 - We've updated instructions on how to "Removing YeildMo, Wibbitz, Invisibly, & Video Everywhere".UPDATE - 4/19/19 - We've included instructions on how to "Removing Recirc & ZergNet widgets".UPDATE - 1/23/20 - We've updated instructions on how to "Removing YeildMo, Wibbitz, Invisibly, Video Everywhere, and Radio Widget".UPDATE - 2/19/20 - Removed Invisibly since we don't work with them anymore.UPDATE - 10/11/20 - We've included instructions on how to disable Infinite Scroll" and Civic Science Survey.UPDATE - 10/11/20 - Removed YieldMo and Radio Widget since we don't have these on the sites anymore.UPDATE - 10/22/20 - We've included instructions on how to "Disable Auto Play Video Content".UPDATE - 8/3/21 - We've included instructions on how to "Disable Video Ads" in Zype.UPDATE - 10/12/21 - Updated instructions on how to "Disable Video Ads" on Zype video player.UPDATE - 10/14/21 - Removed "Disable Continuous Play Video Content".UPDATE - 10/26/21 - Updated instructions on how to "Activate pos=logo Ad Placement".UPDATE - 11/18/21 - Updated instructions on how to "Disable Video Ads" on Zype video player.

Sending for Review

RESPONSIBLE: EDITORIAL/OneX

1. Once an editorial post is ready for client to review or Ad Ops to QA, Editorial/OneX should publish the post to the Sales Demo primary category and password protected it with password "revopstest". This way, only users with the password can view the content.

Putting the editorial post in the Sales Demo primary category will ensure the post......

a.) does not show up on search engines (Ex. Google, Bing, etc)

b.) does not show up on the site homepage or archived pages

2. Next, click on GET SHORTLINK to copy the Wordpress shortlink. This link is necessary in case the permalink (ex: hellobeautiful.com/506302/post-name) changes.

3. Once an editorial post is approved to go live, Editorial should update the post in WP -

a.) change Status to Scheduled and update published date/time to the approved launch time

b.) change Visibility to Public

c.) change the Sales Demo primary category to the approved primary category.

Removing Video Everywhere and ZergNet Widget / Activating pos=logo Ad Placement

RESPONSIBLE: Ad Ops

1. Instructions on how to disable Video Everywhere and ZergNet Widget and activate pos=logo ad placement – Ad Ops is responsible for this.

2. If you don't see the option to disable these items, you should click on Screen Options on the top of the page, and make sure Page Display Options is checked.

Removing Recirc Widget (Optional)

RESPONSIBLE: Ad Ops

1. Instructions on how to disable Recirc widget – Ad Ops is responsible for this. This is optional depending on campaigns.

Disable Auto Play Video Content

RESPONSIBLE: Ad Ops

1. Add autoplay="false" to the Zype shortcode.

Disable Video Preroll Ad

RESPONSIBLE: Ad Ops/GoldSupport

Zype

There are two ways to disable video ads in the Zype Vidoe Player.

Option 1

Go to Video -> Content in GAM, search for the video content and update Serving Status to Inactive.

Option 2

1. In WP, go to iOne -> Site Features menu and to the Zype tab. There you’ll find “Ad Exclusion”. Just add the ID of the video you don’t want ads to run on. You can add multiples and separate by comma. Ads will be blocked on VideoEverywhere, individual embeds, and on the homepage video widget.

2. Please note that the IDs need to be added on each site individually, even if it is the same account. Unfotunately, this is less than optimal, specially on local sites. However, it shouldn’t be such a big deal for the National sites, especially because videos are not shared between accounts.

Google Sites

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