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Multigenre Persuasive Campaign: Instagram Post
Multigenre Persuasive Campaign: Instagram Post
In my first artifact, I decided to use an Instagram post. This genre was strategically selected in order to capture the attention of the younger audience in finance, who are typically the victims of poor psychology in finance. The Large title, Mainstreet, tries to capture their attention, as this is typically the label of retail traders. I later offer them shocking statistics on retail traders that demonstrate how bad an issue poor psychology is within this demographic. Finally, I offer them possible solutions to this issue in hopes that they can deviate from the poor trends that the data shows.
Multigenre Persuasive Campaign: Email
Multigenre Persuasive Campaign: Email
In my second artifact, I wrote an open-letter email to Robinhood CEO Vlad Tenev. This direct, professional genre was chosen to reach the key decision-maker with a respectful yet urgent tone. The subject line rephrases Robinhood’s mission, “Finance for All, Regret for No One,” to highlight the core problem. I open with sincere praise for democratizing access, then pivot to my research showing how popular features trigger overconfidence, FOMO, and harmful trading patterns in beginner traders.
Instead of criticism, I immediately offer light-touch, evidence-based nudges such as concentration warnings, cool-off timers, and bias check-ins that studies show reduce risky behavior 20-30 %. The letter ends by framing these tools as the next revolutionary step that completes Robinhood’s mission and strengthens its legacy as the broker committed to the wealth and health of its customers.
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