Intellectual Property Service Provider
Bringing a new product to market involves more than just innovation. You also need to navigate the intellectual property (IP) landscape. Two crucial tools in this process are the Freedom to Operate (FTO) analysis and the patentability search. Though they sound similar, they serve very different purposes. Understanding these distinctions could mean the difference between market success and a costly legal battle.
Freedom to Operate (FTO) refers to the legal right to commercialize a product or process without infringing on existing patents. An FTO analysis involves a detailed search of active patents to identify any that might pose a legal obstacle.
The FTO search:
Focuses on enforceable patents and published applications
Evaluates if your product or method infringes any existing claims
Is territory-specific, covering countries where you plan to operate
Imagine a tech startup developing a smart wearable device. Before launch, they commission an FTO search in the U.S. and Europe. The analysis reveals that a large competitor holds a patent on a core biometric sensor feature. To proceed, the startup decides to license the technology, avoiding a lawsuit and saving millions in potential damages.
A patentability search (or novelty search) determines if your invention meets the basic requirements for patent protection. These requirements include novelty, non-obviousness, and utility. The search examines prior art such as:
Existing patents (granted and expired)
Published patent applications
Technical journals
Online publications
This type of search is typically done before filing a patent application. It tells you if your invention is new and whether it’s worth the time and cost to apply for a patent.
An inventor of a new coffee pod system, for example, might discover that a similar mechanism was published five years earlier in a foreign patent database. Knowing this early helps the inventor pivot or improve the design before spending thousands on filing.
The core difference lies in intent and timing:
Patentability searches help you secure protection
FTO analyses help you avoid infringement
A patentability search happens early, often during the R&D phase. An FTO analysis is conducted later, before launch or investment.
While both searches involve patent databases, their scope varies dramatically.
FTO digs deep into claim language of active patents. It examines whether any aspect of your product falls under another’s protected claim.
Patentability searches cast a wide net. They include non-patent literature and expired IP — anything that could prevent a patent from being granted.
Patentability is global — an idea disclosed anywhere in the world can affect your ability to patent.
FTO is regional. If you’re only selling in Canada, you only need to check Canadian patent rights. But if you plan to go global, each market needs its own FTO clearance.
A pharmaceutical firm developed a new delivery method for an existing drug. While their innovation was deemed patentable, an FTO search in the EU revealed a broad patent held by a competitor on the same delivery mechanism. The company chose to launch only in the U.S., where the competitor’s patent had expired, avoiding an infringement lawsuit in Europe.
You might assume getting a patent means you’re clear to sell. Not necessarily. A product can be patentable but still infringe on someone else’s existing rights.
For instance, if your improvement on a known product adds a novel twist, you might get your own patent. But if the base product is patented, you’ll still need a license to sell your version.
The two searches are complementary. One identifies opportunity; the other reveals risk.
Patentability helps you:
File strong patent applications
Understand your invention’s uniqueness
Attract investors with defensible IP
FTO helps you:
Avoid lawsuits
Secure licensing deals early
Make informed launch decisions
Without an FTO, even a fully patented product can be blocked from market due to infringement. The stakes are high — damages can reach hundreds of millions in IP lawsuits.
Patentability searches are relatively affordable and can be done by search professionals. They provide useful insights, but don’t need in-depth legal interpretation.
FTO analysis, however, often involves a patent attorney. Evaluating claim language, determining scope, and assessing infringement risk require legal skill. That’s why FTOs are more expensive and time-consuming.
But the investment can save companies from multi-year legal battles and lost revenues.
Many businesses follow a two-step approach:
Conduct a patentability search early to ensure the invention is unique.
As the product nears commercialization, conduct an FTO analysis in each target market.
This staged process aligns with product development timelines and optimizes IP strategy.
“I have a patent, so I’m free to operate.”
False. Your patent gives you the right to exclude others — not the right to use. FTO must confirm you aren’t stepping on existing claims.
“FTO and patentability search are the same.”
Incorrect. One checks for novelty, the other checks for freedom. They answer completely different questions.
A smartphone manufacturer secured patents for a new foldable screen design. However, before launch, they conducted an FTO search that uncovered a key hinge design patented by a competitor. They negotiated a license, avoided a lawsuit, and still made it to market on time.
Had they skipped the FTO, they would have faced injunctions and brand damage during their product launch.
Q: Can I conduct an FTO search myself?
A: You can start with a basic review, but interpreting patent claims requires legal expertise. For a reliable result, use a patent attorney.
Q: What if the FTO search finds a conflict?
A: You have options — redesign, seek a license, or challenge the patent’s validity.
Q: Is an expired patent relevant to FTO?
A: No. Expired patents are part of the public domain and can be used freely.
Q: Do trademarks or copyrights factor into FTO?
A: No, FTO only considers patents. Other IP rights like trademarks are covered by different searches.
Q: How often should I do an FTO search?
A: Before every major product launch, market entry, or change in design.
Innovation is only part of the journey. The real challenge is getting your product to market legally and profitably. A patentability search helps you build IP assets. A Freedom to Operate analysis ensures you can safely commercialize them.
Together, these tools form the foundation of a strong, smart IP strategy. Skipping either one can leave your product vulnerable or your idea unprotected.
Don’t leave your launch to chance.