Sales Funnel Strategies in 2021

Best sales funnel strategies you can use in 2021 - in a nutshell

The sales funnel strategy is very crucial in the year 2021 in order for you to get the best out of your sales funnel. A number of strategies are applicable to help you get your sales funnel strategy kickstarted and brought to the next level. There are some recommendations on how this can be done.

A good way for a sales funnel strategy would be not to start from scratch. Instead, use a funnel hacking method for the sales funnel. One best sales funnel strategy which you can use is the sales funnel hacking strategy. It consists of a tricky but effective reverse engineering process.

How to Funnel Hack Your Competitors

1. Make a list of your competitors.

Of course, your primary focus will be on your direct competitors. Make a list of all known businesses that sell products or services that are similar to yours.

You should also consider investigating your indirect competitors. You'll be looking at companies that don't necessarily sell in your niche, but whose target audience is similar to yours.

As a result, you'll have a better understanding of the sales techniques that motivate your target audience to act.

As you begin, keep your scope broad. While you'll eventually narrow down your list to your most successful competitors, you should also keep track of any competitors whose approach isn't as effective as it could be, so you don't make the same mistakes.

2. Participate, document, and evaluate

You'll want to take screenshots and create swipe files in addition to simply looking at your competitors' websites, landing pages, marketing platform, and other marketing content. Make sure to classify these artifacts appropriately as you go.

For each competitor you research, we recommend creating separate folders for Bait, Frontend, and Backend offers. You might also want to make a folder dedicated to archiving ad creatives, which you can further categorize based on the medium in which the creative is displayed (e.g., Google, Facebook, etc.).

You don't need to engage with your various competitors too much at this point, especially if doing so requires you to spend money on their products or services.

You should take as many preliminary steps as possible, such as joining mailing lists, requesting more information, and downloading free content.

After you've amassed a sizable collection of artifacts, you'll want to begin analyzing them from a variety of perspectives. This is something a good sales funnel strategy must entail.

This entails asking questions like these:

What words do they use in their headlines (copywriting)?

What are the colors that they use throughout their content?

Is it better to have buttons above or below the fold?

Do they use videos and images, or do they rely solely on text?

Is it a list of benefits or a list of features?

Do they include testimonials or other forms of social proof?

Are there any pop-ups when exit intent is active?

Is the site's header section fixed?

Is there an opt-in form or a full sign-up form?

Do action steps necessitate multiple touchpoints?

Is there a price listed for their products (if so, what is it?)?

On the homepage, how many words are there?

The goal is to pay attention to as many different aspects as possible, and to figure out why your competitors chose the path they did. To have a good sales funnel strategy, you really must ask yourself these questions.

(Focusing on the "whys" behind these surface-level questions is actually much more important.) Remember, you won't necessarily be copying your competitors' strategies; instead, you'll be implementing their successful strategies in your own unique way as you build your own funnels.)

As you discover the answers to these questions, make sure to keep track of them in the folders you've set up.

3. Evaluate Tracking Techniques

You've probably only seen about 20-30% of your competitors' sales funnels during the above stage of the sales funnel hacking process.

As a result, we'd like to know which tools your competitors use so we can determine whether or not you should use them as well.

This will start to answer questions about your competitors' traffic and conversion rates, such as:

Is remarketing (also known as retargeting) in use?

Are they on Google, Facebook, or some other social media platform?

Do they have any conversion rate optimization software?

The list of questions you could (and should) ask (and find answers to) is nearly endless.

What matters is that you gather the data that will be most useful to your company as you begin to construct your own sales funnels. Everything should go into the notes you made in the previous step of the sales funnel hacking process.

4. Make use of competitive intelligence software

You should also look into how your competitors get traffic in the first place. When looking for high-value prospects for your own business, this will tell you which sources to focus on.

5. Make a purchase from one of your main competitors.

After you've determined which of your competitors are worth investigating further, the next step is to interact with them as if you were a potential customer.

This is where you should be extra careful with your documentation and analysis.

You don't have to buy something on the top tier, but you should act as if you are.

That is, once you've almost reached the bottom of their sales funnel, you'll want to jump on a sales call with them and take notes on everything they say.

Because this is the "big" sale your competitors have been aiming for from the beginning, you can bet they'll put everything on the table. As a result, you'll have the perfect opportunity to uncover any information you may have missed during your sales funnel hacking process.

(While you are not required to make this final purchase, doing so may provide you with additional information about the true value of your competitors' products or services.) This can help you not only improve your own sales funnel, but also analyze the strengths and weaknesses of your competitors' offerings and make the necessary improvements to your own.)

Make a list of questions to ask yourself, such as...

What specific value or benefit does a given offer provide?

What steps must you take in order to receive the offer?

What methods do they employ in order to keep you moving forward?

What is the relationship between each subsequent offer and the previous and subsequent sales funnel stages?

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