The Underwear Market size was valued at USD 20.2 Billion in 2022 and is projected to reach USD 29.6 Billion by 2030, growing at a CAGR of 4.8% from 2024 to 2030.
The global underwear market is categorized based on application, which includes subsegments like Adult Men, Adult Women, Boys, and Girls. Each of these subsegments caters to distinct consumer needs and preferences, driving the market's growth across different demographics. In this section, we will describe each of these subsegments in detail to provide a comprehensive overview of the market.
The adult men’s underwear segment represents a significant share of the overall underwear market, driven by the growing demand for comfort, style, and functionality. Key factors contributing to this demand include the increasing awareness about fabric quality, fit, and design. Popular subcategories under men’s underwear include boxers, briefs, boxer briefs, trunks, and long johns. Modern preferences lean towards breathable, moisture-wicking fabrics such as cotton, spandex, and blends, catering to active and casual wear needs. As a result, the adult men’s underwear market is expanding, with innovations in designs that provide better support, durability, and comfort. Additionally, the rise in online retail platforms has made these products more accessible to a broader audience. Fashion-conscious males are also increasingly seeking products that reflect personal style, with premium brands offering high-end options for those seeking exclusivity. The men’s segment has become highly competitive, with companies focusing on unique selling propositions, such as eco-friendly materials and technologically advanced fabrics, to stand out in the crowded marketplace.
The adult women’s underwear market is one of the most dynamic and diverse segments within the global underwear industry. This category includes a wide range of products designed for various occasions and body types, such as panties, bras, shapewear, sleepwear, and lingerie. Women's preferences are heavily influenced by both functionality and fashion, with increasing demand for comfortable, breathable, and supportive products. The market for intimate apparel has seen a shift towards more inclusive sizing and designs that offer greater support and flexibility. High-quality fabrics such as lace, cotton, silk, and microfiber are commonly used, ensuring a balance between comfort and aesthetics. In recent years, there has been a marked growth in sustainable and eco-conscious choices within the women's underwear market, with several brands emphasizing organic materials and responsible manufacturing practices. Fashion trends also play a critical role in the growth of this market, with seasonal collections, special occasion lingerie, and athleisure-inspired styles continuing to gain popularity. With social media influencers and celebrity endorsements driving trends, the adult women’s underwear market is poised for continued expansion, catering to both luxury and everyday wear.
The boys' underwear segment primarily caters to children and teenagers, focusing on comfort, durability, and functionality. Boys’ underwear includes products like briefs, boxers, trunks, and undershirts designed to offer flexibility for everyday activities and sports. As parents prioritize comfort for their children, there is an increasing demand for underwear made from soft, non-irritating materials like cotton and elasticized fabrics. Moreover, younger consumers today are more fashion-conscious, and as such, manufacturers are incorporating fun designs, vibrant colors, and characters from pop culture into their product lines. Boys’ underwear is also influenced by the increasing awareness of the importance of good hygiene and the role that quality underwear plays in maintaining comfort throughout the day. The market has seen considerable growth in both branded and unbranded options, with a growing trend toward premium products offering enhanced features such as moisture-wicking and odor control. As the population of children and teenagers continues to grow globally, the demand for boys' underwear will remain strong, especially in developing markets where the purchasing power of families is increasing.
The girls' underwear market has witnessed significant growth due to rising consumer awareness about the importance of comfortable and stylish intimate apparel for young females. Girls' underwear includes a variety of products such as panties, camisoles, leggings, and bras. Comfort, breathability, and flexibility are the primary factors influencing purchase decisions in this segment. As children enter their teenage years, they start transitioning into adult-sized products, and the market has been responding by offering more fashion-forward designs without compromising on comfort. The segment also emphasizes a growing focus on eco-friendly materials, as young consumers and parents alike become more conscious of sustainability. In addition to traditional designs, functional options, such as moisture-wicking fabrics and seamless panties, are becoming increasingly popular. Manufacturers are also capitalizing on a rising trend of character-themed designs, appealing to young girls' tastes, while brands are integrating inclusive sizing options and expanding their offerings to cater to diverse body types. The girls' underwear market will continue to experience demand from both mainstream and premium categories, thanks to the increasing importance of comfort and style in intimate wear.
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By combining cutting-edge technology with conventional knowledge, the Underwear market is well known for its creative approach. Major participants prioritize high production standards, frequently highlighting energy efficiency and sustainability. Through innovative research, strategic alliances, and ongoing product development, these businesses control both domestic and foreign markets. Prominent manufacturers ensure regulatory compliance while giving priority to changing trends and customer requests. Their competitive advantage is frequently preserved by significant R&D expenditures and a strong emphasis on selling high-end goods worldwide.
Kimberly Clark
Essity
First Quality
Domtar
Hengan Group
Medline
P&G
Cardinal Health
Hartmann
Unicharm
Kimberly Clark
P Incple Business Enterprises
McKesson
Fuburg
COCO Healthcare
Chiaus
Daio Paper
Gap
Triumph International
Hanesbrands
Jockey International
Hunkemoller International B.V.
MAS Holdings
PVH Corp
L-Brands
Chantelle Group
Hanky Panky
North America (United States, Canada, and Mexico, etc.)
Asia-Pacific (China, India, Japan, South Korea, and Australia, etc.)
Europe (Germany, United Kingdom, France, Italy, and Spain, etc.)
Latin America (Brazil, Argentina, and Colombia, etc.)
Middle East & Africa (Saudi Arabia, UAE, South Africa, and Egypt, etc.)
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Several key trends are shaping the underwear market today, impacting consumer behavior and influencing manufacturers. Among the most significant trends is the growing consumer preference for comfortable, versatile, and high-quality fabrics, such as cotton, microfiber, and performance materials like moisture-wicking blends. The rise of athleisure and activewear has also impacted the underwear market, with products designed to complement athletic and casual lifestyles becoming more popular. Another major trend is the increasing demand for sustainability, with eco-friendly fabrics and ethical production processes gaining traction. This shift has led to more brands embracing organic cotton, recycled polyester, and biodegradable materials, allowing environmentally-conscious consumers to make more responsible choices. The impact of social media and celebrity endorsements is also a driving force, with trends changing rapidly as influencers and high-profile figures showcase new designs and products. Additionally, innovation in terms of product design, such as seamless underwear, ergonomic shaping, and high-performance fabrics, is creating new opportunities for brands to differentiate themselves and appeal to modern consumers. Overall, the underwear market is evolving with a focus on comfort, style, inclusivity, and sustainability.
The underwear market presents numerous opportunities for growth and innovation. One key opportunity lies in the increasing demand for personalized and custom-fit underwear. With advancements in sizing technologies and consumer preferences for tailored options, brands can offer more precise fits, improving customer satisfaction and brand loyalty. The expansion of e-commerce platforms is also opening up new markets, particularly in emerging economies where online shopping is becoming more popular. Furthermore, there is a growing interest in sustainable and ethical fashion, creating opportunities for brands that focus on using eco-friendly materials, ethical labor practices, and transparency in production. As the market diversifies, there is an opportunity for companies to target niche segments, such as inclusive sizing, luxury intimate apparel, and functional designs for athletes or medical needs. The continued rise of subscription-based models in intimate apparel also presents an opportunity to cater to the growing demand for convenience and personalized shopping experiences.
1. What is the global market size of the underwear industry?
The global underwear market is valued at over $40 billion and continues to grow due to changing consumer preferences.
2. What materials are commonly used in the production of underwear?
Common materials include cotton, microfiber, spandex, lace, and bamboo, providing comfort, flexibility, and breathability.
3. How does the rise of athleisure impact the underwear market?
The athleisure trend has driven demand for performance underwear designed for comfort and flexibility during physical activities.
4. What are the most popular types of men's underwear?
Boxers, briefs, boxer briefs, and trunks are the most common types of men’s underwear in global markets.
5. How are sustainable practices affecting the underwear industry?
Sustainability is influencing brands to use eco-friendly fabrics, biodegradable materials, and responsible manufacturing processes.
6. What role does fashion play in the women’s underwear market?
Fashion trends, including lingerie, seasonal collections, and premium designs, heavily influence women’s purchasing decisions in underwear.
7. What innovations are driving growth in the boys' underwear segment?
Comfort, fun designs, and the use of moisture-wicking fabrics are innovations driving growth in boys' underwear.
8. What is the demand for inclusive sizing in the underwear market?
There is an increasing demand for inclusive sizing in both men’s and women’s underwear, allowing brands to cater to a diverse audience.
9. How is e-commerce influencing underwear sales?
E-commerce platforms are expanding the market by offering greater accessibility and convenience for underwear shopping globally.
10. What are some of the top brands in the underwear market?
Top brands include Victoria’s Secret, Calvin Klein, Hanes, and Tommy Hilfiger, which are leaders in both comfort and fashion.
11. How does consumer awareness about fabric impact the underwear market?
Increased awareness of fabric quality, comfort, and health benefits is driving demand for high-performance materials in underwear.
12. What are the challenges faced by the underwear market?
Challenges include intense competition, rising raw material costs, and the need for continuous innovation to meet consumer expectations.
13. How important is fit in the underwear market?
Fit is crucial, with many brands investing in sizing technologies and offering a range of options to ensure comfort and support.
14. What role does celebrity endorsement play in the underwear market?
Celebrity endorsements and influencer marketing significantly shape trends, driving interest and consumer choices in the underwear market.
15. How is the growing demand for luxury underwear affecting the market?
The demand for premium, luxurious underwear has created opportunities for high-end brands to cater to fashion-forward and affluent consumers.
16. What trends are popular in girls' underwear?
Popular trends in girls' underwear include comfort, fun patterns, eco-friendly fabrics, and inclusive sizing options for different body types.
17. What factors drive the demand for men's performance underwear?
Factors include comfort, moisture-wicking properties, and support, especially for active individuals and athletes.
18. How are online subscription services changing the underwear market?
Subscription services offer personalized options and convenience, allowing consumers to receive regular deliveries of underwear based on preferences.
19. What are the environmental impacts of traditional underwear manufacturing?
Traditional manufacturing can contribute to environmental pollution, prompting a shift towards sustainable production methods in the underwear industry.
20. How is the market for children’s underwear growing globally?
The children’s underwear market is growing due to increasing disposable incomes, shifting demographics, and rising awareness about quality and comfort.