Kiwifruit Market was valued at USD 2.5 Billion in 2022 and is projected to reach USD 4.1 Billion by 2030, growing at a CAGR of 7.0% from 2024 to 2030.
The global kiwifruit market is increasingly driven by a range of applications, as the fruit’s versatility and nutritional profile cater to a wide array of consumer preferences. Kiwifruit is used not only for fresh consumption but also in processed products, juices, and other derivatives. The fruit’s high vitamin C content, antioxidant properties, and its ability to be incorporated into diverse culinary preparations have made it a popular choice in several sectors. The market can be segmented into two primary applications: direct consumption and kiwifruit products, which include processed and packaged forms of kiwifruit. These applications are evolving as consumers become more health-conscious, seeking foods that provide functional benefits beyond simple nutrition.
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The direct-to-eat segment remains one of the most significant contributors to the global kiwifruit market. In this segment, kiwifruit is consumed fresh, often as a stand-alone snack or incorporated into salads, smoothies, and desserts. The convenience of direct consumption drives its popularity, as consumers value the ease of having a fresh, ready-to-eat fruit with minimal preparation. The demand for fresh kiwifruit is particularly high in regions with a growing awareness of healthy eating habits, such as North America, Europe, and parts of Asia. Additionally, kiwifruit is considered a superfruit due to its high nutritional value, which further fuels its consumption among health-conscious individuals. The growing trend toward plant-based diets and clean eating has also boosted the demand for fresh kiwifruit as a natural source of vitamins and dietary fiber.
The kiwifruit products segment has seen significant growth due to the increasing availability of processed kiwifruit in various forms, such as juices, purees, dried fruit, jams, and sauces. These products are often marketed as convenient, ready-to-use options for consumers who want the benefits of kiwifruit without the need for fresh fruit. Processed kiwifruit is especially popular in the beverage industry, where kiwifruit juice and flavored drinks are marketed for their health benefits, such as boosting immunity and digestion. Dried kiwifruit and purees are also widely used in the snack food and culinary industries, with kiwifruit becoming an increasingly common ingredient in energy bars, baked goods, and even cosmetics. The trend toward product innovation in this sector has led to the development of new kiwifruit-based offerings, attracting consumers looking for novel and functional food options.
Several key trends are influencing the growth of the kiwifruit market. First, there is a noticeable shift towards health and wellness, with consumers increasingly choosing fruits and products with functional health benefits. Kiwifruit’s high vitamin C content, digestive benefits, and antioxidant properties align with consumer demand for immunity-boosting and gut-friendly foods. Furthermore, the trend toward plant-based eating has expanded the fruit’s appeal, positioning kiwifruit as a nutrient-dense option in plant-based diets. Another key trend is the rise of sustainability in food production, with eco-friendly farming practices gaining traction. Consumers are becoming more aware of the environmental impacts of their food choices, and kiwifruit producers are responding by adopting sustainable farming techniques, such as organic farming and reducing the carbon footprint of transportation. Additionally, the development of new kiwifruit varieties, such as the golden kiwifruit, is creating a new wave of interest in the market, with consumers seeking new flavors and textures.
The kiwifruit market offers significant opportunities for growth in both fresh and processed applications. The expanding middle-class population, particularly in emerging markets like China and India, presents a substantial opportunity for increasing consumption. As disposable incomes rise and health-consciousness grows, these regions are poised to become key markets for kiwifruit products. Furthermore, innovations in product development, such as new flavors, packaging, and functional benefits (e.g., vitamin-enriched kiwifruit products), are opening up new avenues for market expansion. The increasing popularity of kiwifruit as a natural ingredient in the cosmetic and skincare industries also presents an untapped opportunity. Moreover, the export potential of kiwifruit, especially from countries like New Zealand and Italy, remains robust, as global trade in fresh and processed kiwifruit continues to rise.
1. What is the kiwifruit market size?
The kiwifruit market size is steadily growing, driven by increased demand for fresh and processed kiwifruit across the globe.
2. How is kiwifruit beneficial to health?
Kiwifruit is rich in vitamin C, antioxidants, and fiber, offering various health benefits, including boosting immunity and improving digestion.
3. Which country is the largest producer of kiwifruit?
New Zealand is one of the largest producers of kiwifruit, followed by Italy, China, and Iran.
4. What are the main uses of kiwifruit in food products?
Kiwifruit is used in beverages, jams, sauces, dried fruit snacks, and energy bars, providing health benefits and unique flavors.
5. Is kiwifruit considered a superfruit?
Yes, due to its high vitamin C content and numerous health benefits, kiwifruit is classified as a superfruit.
6. How does kiwifruit contribute to a plant-based diet?
Kiwifruit offers essential vitamins, minerals, and antioxidants, making it an excellent choice for a balanced plant-based diet.
7. What are the different varieties of kiwifruit?
There are several varieties, including the green kiwifruit, golden kiwifruit, and baby kiwifruit, each with unique flavors and textures.
8. How are kiwifruit products packaged?
Kiwifruit products are typically packaged in cartons, pouches, or jars, especially for processed goods like juices and dried fruit.
9. Is kiwifruit available year-round?
Kiwifruit is available year-round in most regions due to staggered harvest seasons in different countries.
10. What is the environmental impact of kiwifruit farming?
Kiwifruit farming can have an environmental impact, but sustainable farming practices are being adopted to reduce carbon footprints and enhance biodiversity.
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Zespri Kiwifruit
Jingold
KingFruit
Joinfruit
Oranfrizer
Mazzoni Group
Kolios Group
Joyvio
Kiwifruitz
Dorì Kiwi
EastPack Limited
Yang's
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Kiwifruit Market
Direct to Eat
Kiwifruit Products
Based on Types the Market is categorized into Below types that held the largest Kiwifruit market share In 2023.
Gold Kiwifruit
Green Kiwifruit
Global (United States, Global and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
1. Introduction of the Global Kiwifruit Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Kiwifruit Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Kiwifruit Market, By Type
6. Global Kiwifruit Market, By Application
7. Global Kiwifruit Market, By Geography
Global
Europe
Asia Pacific
Rest of the World
8. Global Kiwifruit Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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