Through analytical approach, IFI benefits from its past knowledge of both financial education and data analytics. IFI provides new insights and enabling business managers to make effective and sound decisions.
IFI will be responsible for
Crystallize the business needs and environment
Find marketing opportunities and target population
Set up hypothesis and targeting matrix
Design test on FQ education impact in 6 months, 1 year and 2 years
Help the implementation of the testing results.