The way Instagram is used nowadays has proved to be effective for improving users’ personal and professional lives. For users that are attempting to improve both, gaining more followers and likes on their posts is key. The more followers a user has gained, the more influence the user will have on the site. Users need to have gained up to 10,000 followers to be considered as influential. These types of users are typically known as influencers or public figures. Other users who follow these influencers look up to them and are interested in what they have to say or type of content that they post. By having a large following, influencers will be able to interact with and build personal relationships with a large amount of people, which will benefit them in the long run. If rising influencers are perceived to be likable and someone who can build connections with others, other influencers and businesses will be more likely to reach out to them. Having connections to well known people on the app will allow the rising influencer to obtain more recognition and credibility. In terms of businesses, the rising influencer will be able to earn money by endorsing and advertising their product or service. This is a win for the business as well because their product will have more exposure to their target audience. Another benefit of reaching 10,000 followers is that Instagram will allow users to have the swipe up function on their stories. When advertising a product or recommending a specific site for followers to visit, influencers can add the swipe up feature that allows immediate access to the link. The combination of influencers endorsing products on their stories and feeds will help bring in more clients for businesses.