Hashtags are keywords preceded by a # symbol. Hashtags allow you to easily connect your content with other videos or playlists which share the same hashtag on YouTube and YouTube Music. Hashtags also allow viewers and listeners to find related content via search.
Once saved to a playlist title or description, hashtags work like clickable links. Hashtags in the title and description will link to a results page featuring other videos and playlists sharing the hashtag.
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When you add text to a Short and start to add a hashtag, you will see suggestions to help you apply relevant hashtags to this content. These hashtags are recommended based on a variety of signals, such as suggestions from past content uploads and, in some countries, any entered text.
A hashtag is a metadata tag that is prefaced by the hash symbol, #. On social media, hashtags are used on microblogging and photo-sharing services such as Twitter or Tumblr as a form of user-generated tagging that enables cross-referencing of content by topic or theme.[1] For example, a search within Instagram for the hashtag #bluesky returns all posts that have been tagged with that term. After the initial hash symbol, a hashtag may include letters, numerals, or underscores.[2]
The use of hashtags was first proposed by American blogger and product consultant Chris Messina in a 2007 tweet.[3][4] Messina made no attempt to patent the use because he felt that "they were born of the internet, and owned by no one".[5][6] Hashtags became entrenched in the culture of Twitter[7] and soon emerged across Instagram, Facebook, and YouTube.[8][9] In June 2014, hashtag was added to the Oxford English Dictionary as "a word or phrase with the symbol # in front of it, used on social media websites and apps so that you can search for all messages with the same subject".[10][11]
The number sign or hash symbol, #, has long been used in information technology to highlight specific pieces of text. In 1970, the number sign was used to denote immediate address mode in the assembly language of the PDP-11[12] when placed next to a symbol or a number, and around 1973, '#' was introduced in the C programming language to indicate special keywords that the C preprocessor had to process first.[13] The pound sign was adopted for use within IRC (Internet Relay Chat) networks around 1988 to label groups and topics.[14] Channels or topics that are available across an entire IRC network are prefixed with a hash symbol # (as opposed to those local to a server, which uses an ampersand '&').[15]
According to Messina, he suggested use of the hashtag to make it easy for lay users without specialized knowledge of search protocols to find specific relevant content. Therefore, the hashtag "was created organically by Twitter users as a way to categorize messages".[18]
The first published use of the term "hash tag" was in a blog post "Hash Tags = Twitter Groupings" by Stowe Boyd,[19] on August 26, 2007, according to lexicographer Ben Zimmer, chair of the American Dialect Society's New Words Committee.
Beginning July 2, 2009,[26] Twitter began to hyperlink all hashtags in tweets to Twitter search results for the hashtagged word (and for the standard spelling of commonly misspelled words). In 2010, Twitter introduced "Trending Topics" on the Twitter front page, displaying hashtags that are rapidly becoming popular, and the significance of trending hashtags has become so great that the company makes significant efforts to foil attempts to spam the trending list.[27] During the 2010 World Cup, Twitter explicitly encouraged the use of hashtags with the temporary deployment of "hashflags", which replaced hashtags of three-letter country codes with their respective national flags.[28]
A hashtag must begin with a hash (#) character followed by other characters, and is terminated by a space or the end of the line. Some platforms may require the # to be preceded with a space. Most or all platforms that support hashtags permit the inclusion of letters (without diacritics), numerals, and underscores.[2] Other characters may be supported on a platform-by-platform basis. Some characters, such as & are generally not supported as they may already serve other search functions.[30] Hashtags are not case sensitive (a search for "#hashtag" will match "#HashTag" as well), but the use of embedded capitals (i.e., CamelCase) increases legibility and improves accessibility.
Misuse of hashtags can lead to account suspensions. Twitter warns that adding hashtags to unrelated tweets, or repeated use of the same hashtag without adding to a conversation can filter an account from search results, or suspend the account.[34]
In 2009, StockTwits began using ticker symbols preceded by the dollar sign (e.g., $XRX).[37][38] In July 2012, Twitter began supporting the tag convention and dubbed it the "cashtag".[39][40] The convention has extended to national currencies, and Cash App has implemented the cashtag to mark usernames.
Hashtags are particularly useful in unmoderated forums that lack a formal ontological organization. Hashtags help users find content similar interest. Hashtags are neither registered nor controlled by any one user or group of users. They do not contain any set definitions, meaning that a single hashtag can be used for any number of purposes, and that the accepted meaning of a hashtag can change with time.
Hashtags intended for discussion of a particular event tend to use an obscure wording to avoid being caught up with generic conversations on similar subjects, such as a cake festival using #cakefestival rather than simply #cake. However, this can also make it difficult for topics to become "trending topics" because people often use different spelling or words to refer to the same topic. For topics to trend, there must be a consensus, whether silent or stated, that the hashtag refers to that specific topic.
Hashtags may be used informally to express context around a given message, with no intent to categorize the message for later searching, sharing, or other reasons. Hashtags may thus serve as a reflexive meta-commentary.[41]
This can help express contextual cues or offer more depth to the information or message that appears with the hashtag. "My arms are getting darker by the minute. #toomuchfaketan". Another function of the hashtag can be used to express personal feelings and emotions. For example, with "It's Monday!! #excited #sarcasm" in which the adjectives are directly indicating the emotions of the speaker.[42]
Verbal use of the word hashtag is sometimes used in informal conversations.[43] Use may be humorous, such as "I'm hashtag confused!"[42] By August 2012, use of a hand gesture, sometimes called the "finger hashtag", in which the index and middle finger both hands are extended and arranged perpendicularly to form the hash, was documented.[44][45]
In the early 2010s, some television broadcasters began to employ hashtags related to programs in digital on-screen graphics, to encourage viewers to participate in a backchannel of discussion via social media prior to, during, or after the program.[46] Television commercials have sometimes contained hashtags for similar purposes.[47]
The increased usage of hashtags as brand promotion devices has been compared to the promotion of branded "keywords" by AOL in the late 1990s and early 2000s, as such keywords were also promoted at the end of television commercials and series episodes.[48]
Organized real-world events have used hashtags and ad hoc lists for discussion and promotion among participants. Hashtags are used as beacons by event participants to find each other, both on Twitter and, in many cases, during actual physical events.
Hashtags have been used to gather customer criticism of large companies. In January 2012, McDonald's created the #McDStories hashtag so that customers could share positive experiences about the restaurant chain, but the marketing effort was cancelled after two hours when critical tweets outnumbered praising ones.[53]
In 2017, the #MeToo hashtag became viral in response to the sexual harassment accusations against Harvey Weinstein. The use of this hashtag can be considered part of hashtag activism, spreading awareness across eighty-five different countries with more than seventeen million Tweets using the hashtag #MeToo. This hashtag was not only used to spread awareness of accusations regarding Harvey Weinstein but allowed different women to share their experiences of sexual violence. Using this hashtag birthed multiple different hashtags in connection to #MeToo to encourage more women to share their stories, resulting in further spread of the phenomenon of hashtag activism. The use of hashtags, especially, in this case, allowed for better and easier access to search for content related to this social media movement.[54]
Hashtags play an important role for employees and students in professional fields and education. In industry, individuals' engagement with a hashtags can provide opportunities for them develop and gain some professional knowledge in their fields.[57]
In education, research on language teachers who engaged in the #MFLtwitterati hashtag demonstrates the uses of hashtags for creating community and sharing teaching resources. The majority of participants reported positive impact on their teaching strategies as inspired by many ideas shared by different individuals in the Hashtag. [58]
During the April 2011 Canadian party leader debate, Jack Layton, then-leader of the New Democratic Party, referred to Conservative Prime Minister Stephen Harper's crime policies as "a [sic] hashtag fail" (presumably #fail).[62][63]
In 2010 Kanye West used the term "hashtag rap" to describe a style of rapping that, according to Rizoh of the Houston Press, uses "a metaphor, a pause, and a one-word punch line, often placed at the end of a rhyme".[64][65] Rappers Nicki Minaj, Big Sean, Drake, and Lil Wayne are credited with the popularization of hashtag rap, while the style has been criticized by Ludacris, The Lonely Island,[66] and various music writers.[67] 152ee80cbc
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