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Turn any Instagram post into a seamless carousel post with the multiple page feature. Add or duplicate pages directly in the editor, apply bulk edits to multiple pages, and create your own multiple page templates.

Think less about expectations and more about all the ways you can unleash your creativity while designing your Instagram posts. With Adobe Express, you can make designs for an in-feed post that can be resized for your Instagram story, as well as a Facebook post or Tweet. There are endless creative opportunities to turn your design into shareable, engaging, and memorable content.

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Best times to post on Instagram for healthcare and hospitals nearly doubles. Every single day sees moderate engagement starting at 7 a.m. seven days a week. However, the best times to post on Instagram for hospitals are Thursdays at 1 p.m. Higher than average posting times are Tuesday, Thursday and Friday afternoons starting at 1 p.m. until about 4 p.m.

The hospitality industry has seen a shift in higher posting and engagement days on Instagram. Consumers are craving some semblance of pre-pandemic life and businesses sense it. Hospitality businesses see higher engagement earlier in the week, compared to last year when their higher engagement was in the latter half. Thankfully businesses in the industry see a return on their efforts throughout most of the workday.

As it goes, news travels quickly, and the best times to post on Instagram for the media and entertainment industry are Mondays at 11 a.m., Wednesdays at 11 a.m., and Thursdays at 10 a.m. However, there is still considerable engagement from 5 a.m. through 3 p.m. Mondays through Fridays.

Our data for the best times to post on Instagram for nonprofits shows consistent Instagram engagement throughout the week during general business hours. Tuesdays from 10 a.m. to 1 p.m., Wednesdays from 11 a.m. to 5 p.m. and Fridays from 10 a.m. to noon are the best times to post on Instagram for nonprofits.

Those in the bar and restaurant industry see most of their engagement in the early half of the week, Mondays through Wednesdays. The best times to post for restaurants on Instagram are Mondays at 2 p.m. and from 4 to 6 p.m. However, there are almost just as many engagements Mondays through Wednesdays between 10 a.m. and 1 p.m.

High opportunities for engagement start midmorning and go through early evening hours. The best times to post on Instagram for education are Tuesdays at 11 a.m. and from 1 to 4 p.m., Wednesdays at noon and 3 p.m., and Thursdays from 10 a.m. to noon.

The best times to post on Instagram for travel and tourism brands are earlier in the week: Tuesdays and Wednesdays between 9 a.m. and 4 p.m. saw consistent engagement, as well as Fridays between 7 a.m. and noon. But the peak time to post on Instagram is 10 a.m. on Tuesdays for travel and tourism businesses.

With features like post tagging and cross-network reporting, you can separate different factors like post author or types of content, and drill down into how your posting time influenced your social success.

The most-liked post as of December 2023[update] is a carousel of the Argentine footballer Lionel Messi and his teammates celebrating the 2022 FIFA World Cup win at Lusail Stadium in Lusail, Qatar, which has been liked by over 75.6 million different accounts. Uploaded on December 18, 2022, the post shows Messi lifting his first World Cup Trophy after Argentina's win over France in the final. It is also the most liked post of all time across all social media platforms.[1][2]

On December 18, 2022, footballer Lionel Messi posted a carousel with photos of him lifting the FIFA World Cup Trophy and celebrating with his teammates after winning the 2022 FIFA World Cup with Argentina, which reached 10 million likes within the first 39 minutes of its sharing.[3] The following day, the post became the most-liked Instagram post in the first 24 hours of its sharing, with 50 million likes, and it also became the most-liked ever for a sportsperson, breaking the record of Cristiano Ronaldo, whose photo from November 19, 2022, of him and Messi playing chess reached over 42 million likes.[4][5][6] On December 20, 2022, the post reached over 56 million likes, surpassing the previous record held by @world_record_egg.[7][8][9] Messi also has a record seven (shared with Cristiano Ronaldo) out of the top 20 most-liked posts, with posts mainly released around the 2022 FIFA World Cup.

Within 48 hours of Messi posting, the Instagram post had surpassed 64 million likes, and in doing so, it became the most-liked social media post ever across all social media platforms, by overtaking the most-liked post on YouTube, the music video for the song "Despacito", which had reached 50.2 million likes, and the most-liked post on TikTok, a video uploaded by Bella Poarch featuring her lip-syncing to the song "Sophie Aspin Send", which had reached 60.3 million likes.[1][2] This also meant that it became the first ever post on Instagram to reach 60 and 70 million likes, achieving that in just 3 days since it was posted.[10]

On January 4, 2019, the account @world_record_egg posted a photo of an egg with the specific purpose of surpassing the then most-liked Instagram post, a picture of Kylie Jenner's daughter with 18.6 million likes.[11] The photo of the egg was originally taken by Serghei Platanov, who then posted it to Shutterstock on June 23, 2015, with the title "eggs isolated on white background."[12] The creator of the @world_record_egg account was Chris Godfrey, an advertising creative, and his friends CJ Brown and Alissa Khan-Whelan.[13][14]

On January 14, 2019, the egg post became the most-liked post on Instagram, to which the egg's account owner wrote "This is madness. What a time to be alive."[15] Jenner responded with a video on Instagram of her cracking an egg open with the caption: "Take that little egg."[16] Platanov was surprised by his photo's popularity, writing, "Egg is just an egg."[12]

If you're ready to start sharing content through this channel, we've got you covered. Here, we're sharing a quick-and-easy guide to posting on Instagram, to ensure you can begin attracting the attention of your audience with Instagram marketing.

Posting to Instagram consistently can help businesses find resonance with their audience and grow better, but doing it right is just as important. Here's how to post to your Instagram account step-by-step.

Instagram will show you the photos already saved to your phone. Choose one of those to post. Alternatively, you can click on the camera icon to take a photo or video within the Instagram app itself, if you don't already have an image you want to use.

With Instagram's search feature, users can search by hashtags. So, you should make sure to write relevant hashtags in your caption. If someone does a search of a hashtag you placed in your caption, they might find your post as well as others that included the same one.

On the new post page, you can click "Tag People" to tag other Instagram accounts in your post. Alternatively, you can include their handle (or their username beginning with an @ symbol) in your caption.

If you're on a fun vacation or at a neat event and you don't feel like including that information in your caption, you can mark where you are in another way. On the new post page, tap "Add Location" to put a location on your image (which makes it easier for people to find your post).

Be sure not to go overboard and post emojis just for the sake of posting them. If you post a bowling emoji along with a photo of a beach, that obviously won't make sense to people. Similarly, if you post 20 emojis that loosely relate to a post, you might just annoy your followers or come off as desperate.

If you're not ready to post right away, you can also save it to your Instagram Saved Drafts. Simply go back to the filtering and editing step, tap the back arrow in the top left, and select "Save Draft."

Now that you know how to post to Instagram, you can begin creating content for the platform and connecting with your audience. If you're a business or brand, you'll want a solid strategy for earning engagement and awareness.

Asking a question in your Instagram caption is a sure way to spark engagement with your post. Engagement is a key component of the Instagram algorithm. It also creates a great opportunity to interact with your audience.

Easily manage your Instagram presence using Hootsuite. Manage all of your social profiles in one place, schedule and publish posts, monitor performance and much more. Try it free today.

If more active people see the post, the engagement rate increases within the first hour of posting. Based on this, the Instagram algorithm will decide how many more feeds you can make an appearance to further amp up the engagement long after posting.

So we went ahead and conducted an extensive study at SocialPilot, that breaks down the best time to post on Instagram for you. There are fair chances that these fixed times may work wonders for your brand on Instagram.

As businesses and influencers strive to captivate their target audiences, understanding the best times to post becomes a strategic game-changer. Each industry has unique characteristics, preferences, and audience behaviors, making it essential to tailor your posting schedule accordingly.

Instagram is a great platform for clothing and fashion brands to display their most recent styles and trends. When consumers have more time to explore their feeds in the afternoon and evening, posting around those times can increase engagement and visibility.

The tantalizing world of food and beverages sparks cravings at various times. Weekday lunch hours and Sunday evenings are ideal posting times. People are actively seeking culinary inspiration or planning their dining experiences.

If you have been using Instagram Reels, you know that it provides flabbergasting reach and visibility. On the other hand, with the growing popularity, the need to post on the best times has also risen for Reels. ff782bc1db