Today we’ll talk about the 5 best Instagram Analytics apps available online
But, what is an analytics software?
I won’t annoy you with a long and boring introduction only to make my article longer because I like to go straight to the point, but I just want to briefly explain what is an analytics app and why it’s fundamental for businesses, agencies, and influencers
Looking and studying your analytics is fundamental if you want to grow on social media
Around 77% of businesses are on social media and a platform like Instagram has over 1 billion users
It means that, whatever you’re a business, an influencer, or a freelancer, if you can build an audience on these platforms, possibilities are endless
And the best way to build a loyal following that you can turn into customers is by understanding what’s working on your page, what people like the most, where you can gain the most followers, which formats work well and which not
The only way to do so is by looking at your analytics: the first step is to use the analytics tools that Instagram and many other social media platforms provide, but as soon as you become more advanced or if you have a business, you can’t rely only on that, but you have to use a third-party app
You shouldn’t become obsessed with the numbers, because you always have to remember that your followers are not numbers but real people
On the other hand, looking at your analytics can really help you better understand your audience and how you can provide more value to them: it’s a win-win
So, by studying your analytics you could really increase your efficiency, better understand your audience and your niche, and, as a consequence, increase your engagement and your sales
Obviously, your content will determine your success on any social media platform, but if your content is on point, a tool like this could really help you take your social media presence to the next level
But, which one should you choose?
Well, I don’t like to create a top list of 46 different software only to get a few more clicks but, a the end of the day, don’t provide any form of value to people
So, in this article, you’ll find the top 5 software that, based on my experience, can really help you
Then, depending on your needs, your preferences, and your budget, you’ll be able to easily choose the one that best fits your accounts
*this review might be quite similar to the "top 5 scheduler posts" only because the software apps are the same, but I truly believe that these are the only ones that you need, most of the other tools are just scams or useless
Combin is a social media marketing solution designed to help small and medium businesses and advertising agencies, as well as individuals, plan and schedule stories and posts on Instagram
Combin also allows users to identify and engage their targeted audience to improve visibility across the platform
Inside the dashboard that they provide, you can track accounts that don’t follow you back, find influencers to facilitated marketing operations, and managing different accounts, all in one place
Price: the pricing plans are great and cheap
I tried many other platforms and for the quality that they provide, they charge the absolute minimum
Plus, they even offer you a growth starter pack completely for free as well as the scheduler plan: you won’t have to pay a dollar.
easy to use: the features are very easy to set up and use and you don’t need to waste hours learning how to utilize the platform
The layout of the dashboard is simple and clean, perfect also for beginners who have never used a tool like this
The management feature: with this option you can easily manage your audience, you can see who doesn't follow you back and you can mass follow and unfollow with only 1 click
Also, the software keeps track of the people you’ve unfollowed, so you won’t follow them again
The followers' analysis: another thing that I really like about Combin is that it allows you to understand the quality of your audience, distinguishing it from the fake followers and the spam accounts
This will help you to keep in touch with your real followers, the ones that you can turn into customers for your business
Actually, there’s nothing that I dislike
The only thing is that Combin is perfect for small and medium-sized businesses or small agencies, but as soon as you become bigger you should look for a more advanced platform like Iconosquare
So, as you can see, Combin is very useful if you have a small account and you don’t manage many different social media account
If you want just to start, this is the perfect platform, and they even provide you a free plan with basic features that you can use
Here a full video that explains the Instagram analytics features of Combin
If you want to start using Combin
Iconosquare is an app that connects with your Instagram, your Twitter, and your Facebook account to give you useful metrics.
It offers analytics, scheduling and management features for those who want to spread their brand or their name on social media
It allows you to manage multiple social profiles for different brands and companies, all in one platform, and to schedule your posts to save time and increase your efficiency
To summarize, it claims to help you grow your brand and your presence on social media, attract more followers and make more sales
So, if you’re a more established company/agency or you want to make the most out of your social profiles, Iconosquare is the right choice
The insights: Iconosquare shows you a ton of information, and you can even choose what you want to see and in what order you see it
You can customize your view, you can control how and when you receive notifications
It gives you exact numbers for followers, a breakdown of your followers' gender, location, and ages.
I also like that it tracks which time of day you typically post, the filters you use, and the best hashtags you've used.
All of this information helps take your Instagram game to the next level by understanding what’s working the best and what’s not
This helped me so much to learn more about my account, my followers and to drastically improve my strategy
Customer support: the customer service of Iconosquare is simply wonderful: the staff always has huge smiles and good answers, even if the question is a bit “off-topic”
Also, they reply to you very quickly and they do their best to solve your problem as fast as possible
Chart and visual representation: the charts and the graphs that Iconosquare provides are very helpful, especially because they can help you better understand your current situation and if your strategy is working or not
As a marketing professional, I also appreciate so much the fact that I can share the key metrics with my team and my clients with only one click
I can deliver my brandable reports directly in the inbox of my clients or export them for further customization without waiting time, and this allows me to focus more on my actual business and my content marketing
Sometimes the mobile app has some bugs, I think because it’s relatively new and they need more time to fix everything
So, if you have some bugs, simply close the app and reopen it and it should be ok
If the bug remains, contact customer support and they’ll solve your problem very quickly
With over 10 million customers all over the world, a strong partnership with Instagram, and clients like H&M and IKEA, it’s probably the most advanced and professional platform that you can find out there, helping you in various aspects of your social media marketing, from the team management to the analytics and report study, up to the post scheduling
And you can even spy on your competitors and compare your performance with a benchmark of industries in your niche!
Here a short tutorial of the Instagram analytics feature of Iconosquare
If you want to start using Iconosquare
SocialPilot is a cloud-based social media marketing and analytics solution for businesses, especially for start-ups, small and medium-size and marketing agencies who need access to multiple social networks to manage their marketing campaign effectively, without paying for high-ticket plans
It offers calendar management, branding, post scheduling, client management, and reporting functionalities, all within a suite
You can analyze, monitor, and report your social performance: Socialpilot provides a powerful but easy to use social media analytics tool to improve your social media performance and efficiency
Knowing what you are doing, if your strategy is working, and understanding where you can improve is fundamental, whether you’re a business, a freelancer, an influencer, or an agency
With the insight that Socialpilot provides, you can see your content performance and the posts that engage your audience the most, you can discover your audience insights, find top influencers that can drive engagement on your behalf, and so on.
Also, you can find the best time to post to have the absolute best results
Very user friendly: the app is really easy to use and intuitive, you just need to put in your information from all your social media accounts where you wanna access and then Socialpilot will do the rest
Pricing: they offer really friendly pricing plans, affordable for almost everyone
They have probably the least expensive subscription plans, compared with what they provide
Training area: they care so much about people that they even provide a training area full of content
From the ebooks to learn everything you need to know about social media, to the videos created by domain experts, business leaders, and marketing gurus, up to the live webinars to learn and interact with social media marketing experts
Watsapp for businesses is not available at the moment, but I hope they'll add this feature very soon because it’s something that I’d personally use a lot and I’d really appreciate it
You don’t have to pay for different software: all you need is one single platform
My experience, as well as the ones of thousands of other clients, has been positive, especially because Socialpilot allows you to organize your work better, not be confused, and have everything you need in one place
Plus, their pricing plans are very honest, giving you the absolute best value for money possible
So, if you’re searching not only for a simple analytics software but you want something more for your Instagram account, without paying for high-ticket plans, this is the right platform for you
Here a short video that explains the main functionalities of SocialPilot
If you want to start using SocialPilot
If you’re searching for a platform that supports Facebook (profiles, pages, and ads), Instagram (business and personal), LinkedIn, Twitter, Pinterest, YouTube, Google My Business, Google Analytics, Blogger, and RSS feeds, Eclincher is the right choice
It offers a very complete social media management, from the advanced analytics reporting, up to the content management and curation and the live social feed
Social listening: this feature is really impressive because it allows you to track keywords, hashtags, mentions, company names, and so on all around the internet, helping you monitor your social media streams and the market in general
By doing so, you can always stay on top of news in your niche, providing to your audience relevant and up-to-date content
Analytics: eClincher provides analytics about your Facebook, Twitter, Instagram, LinkedIn account, and much more
You can analyze, monitor, and report your social performance: eClincher provides a powerful but easy to use a social media analytics tool to improve your social media performance and efficiency
Workflow management: eClicher provides you a lot of additional tools and functionalities to drastically improve your workflow
You have a direct connection with free stock photos services to improve your content creation
Using Google analytics and bit.ly you can always keep track of statistics and measure your performance
Within the inbox, you can manage all your clients’ accounts from one single place (including comments, messages, reviews, and much more)
The Feeds and influences tap help you to better understand your niche and what’s being said
Reports: the last thing that I like about eClincher is the fact that I can easily produce white-label reports showing statistics and illustrated graphs
They are automatically produced in a matter of seconds, against the hours that I would have to spend to create them manually
This is very helpful, especially if you have to manage your team or your clients and you need detailed reports with charts
When you post stories and carousel to Instagram you receive a push notification that it’s a little annoying, but it’s something that happens with almost every platform so I’m assuming that’s a technical limitation
I tried their platform for one year straight on 2 of my social media accounts and the results were really great
The features that they provide helped me so much saving time and money, by scheduling my post, understanding what people are saying in the market, spying on my competitors, reply to all my messages inside the dashboard, managing my team, and analyzing my insights very in-depth
So, this platform could be the perfect choice if you have to manage your social presence across many different social networks
Here a short video of how eClincher works
If you want to start using eClincher
This is a little bit different from the other software because it's not specifically an Instagram analytics software, but it mainly focuses on growing your audience
However, Ingramer provides also a very good analytics feature, and the beauty of this platform is that you can pay only for the features that you want
So, if you’re not interested in utilizing the software to bulk message and interact with your audience, you can simply select and purchase the promo option and get the advanced analytics feature
They have real client reviews that have got awesome results by using their Instagram growth platform
This is something very important that I always look at before using or suggesting anything
Profile analyzer: this free tool that Ingramer provides allows you to spy on your competitors and other people/businesses’ accounts to find what’s working now, the successful formats, and what the niche leaders are doing
This tool helps you analyze the engagement and the engagement by days, the average user's activity of a page, the top hashtags and caption words, the user's interests, the most engaging posts, and much more
FAQs and help page: something that I appreciate is the fact that they have spent time including FAQs on their page to help people better understand the service and solve the most common questions
Wide range of features: another thing that I like about Ingramer is that they provide to their users a lot of features, so people don’t have to subscribe to much different software, but you have all that you need inside one single platform
They use the Instagram automation strategy that isn’t encouraged by Instagram, but it’s not a big deal
They won’t block or ban your account and you’ll get away with it 100% of the times
(That doesn’t involve you if you’re using only the analythics feature, so you won’t have a problem at all)
So, this tool could be really helpful if you are interested also in growing your audience, interact with your followers automatically and increase your sales
And obviously, study your analytics, spying on your competitors, and much more
If you want to start using Ingramer
So, I hope you enjoyed this article, I’ve tried to give you more possibilities to choose from based on your exigences, your budget and your requirements
Then you can choose the one that best fits your business/brand/agency’s needs
I’ve tried all these platforms for quite a long time and I’ve got really great results with them, so you should benefit from them as well
If you want a more in-depth review of all the platforms that I showed you, where I explain in detail all the features, the pros, and cons, the pricing plans, the reviews to give you a complete overview, check these articles:
So, I hope to have helped you make the best decision, without getting you confused
Have a great day!