United States Maternity Intimate Wear Market was valued at USD 0.9 Billion in 2022 and is projected to reach USD 1.3 Billion by 2030, growing at a CAGR of 6.2% from 2024 to 2030.
The US Maternity Intimate Wear Market is rapidly evolving, driven by the increasing awareness and demand for comfortable, functional, and stylish intimate apparel for pregnant women. As the maternity wear industry grows, more women are looking for options that not only provide comfort but also offer support and a sense of style during one of the most transformative stages of their lives. The need for well-designed maternity intimate wear is evident in the growing number of products available in the market, catering to a variety of needs and preferences. From nursing bras to shapewear and maternity underwear, this market continues to expand in response to the unique requirements of expectant mothers.
The demand for maternity intimate wear is largely influenced by several key factors, including increasing awareness of maternity health, the rising number of working mothers, and greater access to online retail platforms. Moreover, industry players are focusing on creating maternity wear that combines style with function. As more women prioritize comfort and style, brands are innovating with fabrics that offer breathability, elasticity, and softness while also offering features like adjustable straps, easy access for nursing, and seamless designs to enhance comfort.
Industries, including healthcare, retail, and fashion, are driving the demand for maternity intimate wear. Healthcare professionals often recommend specific types of intimate wear to ensure comfort during pregnancy, particularly for women experiencing bodily changes that require extra support. Retailers, in turn, are increasingly catering to these needs, offering a broad spectrum of maternity intimates designed to meet the varying demands of pregnant women. Additionally, the fashion industry is playing a significant role in changing perceptions of maternity wear by introducing products that appeal to pregnant women’s desire for both comfort and style.
Furthermore, e-commerce platforms have become a central component of the market, making it easier for expectant mothers to access a range of maternity intimate wear products without leaving the comfort of their homes. The convenience of online shopping, combined with a wider selection of sizes, colors, and styles, has further accelerated market growth. Social media platforms also play a role in educating consumers and showcasing the benefits of investing in quality maternity intimate wear, often through influencer partnerships and targeted advertising.
With consumer demand on the rise and industries supporting this niche market, the US Maternity Intimate Wear Market is poised for continued growth. As brands invest in innovation and convenience, the future of maternity intimate wear looks promising, offering more choice, comfort, and style for pregnant women than ever before.
Get an In-Depth Research Analysis of the US Maternity Intimate Wear Market Size And Forecast [2025-2032]
Â
Destination Maternity
JoJo Maman Bebe
Thyme Maternity
NOPPIES
Tytex A/S
Mothercare
Hanes
Cake Maternity
Lamaze Intimates
Rosemadame
JoynCleon
Bravado
Hotmilk
Amoralia
BelaBumBum
You! Lingerie
UKIMAMI
Mamaway
Gennie's
Mereville
Mammy Village
Huibao
Tingmei
Merries
JOYmom
Yunxiang
IQQI
Yunzhicai
Mammy's Secret
Lovesmama
Yunhao Shiguang
Â
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
Get Discount On The Purchase of the US Maternity Intimate Wear Market Size And Forecast [2025-2032]
Growing demand for below applications around the world has had a direct impact on the growth of the US Maternity Intimate Wear Market
Maternity Bras
Maternity Panties
Maternity Shapewear
Maternity Lingerie
Maternity Nursing Wear
Cotton
Nylon
Spandex
Silk
Rayon
Online Retailers
Supermarkets/Hypermarkets
Specialty Stores
Pharmacies/Drugstores
Department Stores
Pregnant Women
Nursing Women
Postpartum Women
Economy
Mid-range
Premium
US (United States, US and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
For More Information or Query, Visit @ Maternity Intimate Wear Market Research Analysis
1. Introduction of the US Maternity Intimate Wear Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. US Maternity Intimate Wear Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. US Maternity Intimate Wear Market, By Type
6. US Maternity Intimate Wear Market, By Application
7. US Maternity Intimate Wear Market, By Geography
US
Europe
Asia Pacific
Rest of the World
8. US Maternity Intimate Wear Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
About Us: Verified Market Reports
Verified Market Reports is a leading US Research and Consulting firm servicing over 5000+ US clients. We provide advanced analytical research solutions while offering information-enriched research studies. We also offer insights into strategic and growth analyses and data necessary to achieve corporate goals and critical revenue decisions.
Our 250 Analysts and SMEs offer a high level of expertise in data collection and governance using industrial techniques to collect and analyze data on more than 25,000 high-impact and niche markets. Our analysts are trained to combine modern data collection techniques, superior research methodology, expertise, and years of collective experience to produce informative and accurate research.
Contact us:
Mr. Edwyne Fernandes
US: +1 (650)-781-4080
US Toll-Free: +1 (800)-782-1768
Website: https://www.verifiedmarketreports.com/