Digestive Health Food and Drinks Market size is estimated to be USD 60 Billion in 2024 and is expected to reach USD 90 Billion by 2033 at a CAGR of 5.5% from 2026 to 2033.
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In a landmark move that underscores the burgeoning demand for digestive health products, PepsiCo has acquired Poppi, a leading prebiotic soda brand, for $1.95 billion. This acquisition positions PepsiCo at the forefront of the rapidly expanding functional beverage market, catering to the increasing consumer shift towards health-conscious options.
The global digestive health food and drink market is experiencing significant growth, projected to reach approximately $60.5 billion by 2027, with a compound annual growth rate (CAGR) of 7.4% from 2022 to 2027. This surge is driven by several factors:
Health Consciousness: A growing awareness about the importance of gut health has led consumers to seek products that promote digestive well-being.
Product Innovation: The introduction of beverages like Poppi, which combine prebiotics with appealing flavors, has attracted a broad consumer base.
Strategic Acquisitions: Major corporations are investing in brands that align with the health and wellness trend, exemplified by PepsiCo's acquisition of Poppi.
PepsiCo's acquisition of Poppi is a strategic response to the declining demand for traditional sugary sodas and the rising consumer preference for functional beverages. Poppi, known for its low-sugar, prebiotic-infused sodas, has gained popularity for promoting gut health. The brand's innovative approach and strong social media presence have contributed to its rapid growth, with annual revenues exceeding $500 million.
This acquisition allows PepsiCo to diversify its portfolio, tapping into the lucrative digestive health segment and meeting the evolving demands of health-conscious consumers. The deal also positions PepsiCo to better compete with other market players, such as Coca-Cola, which has launched its own prebiotic soda offerings.
The digestive health beverage market is expected to continue its upward trajectory, with projections indicating a market size of $47.4 billion by 2032, reflecting a CAGR of 6.2% from 2024 to 2032. Key trends influencing this growth include:
Ingredient Innovation: The incorporation of probiotics, prebiotics, and digestive enzymes in beverages is enhancing their health benefits and attracting a wider consumer base.
Distribution Channel Expansion: The growth of e-commerce platforms is providing consumers with convenient access to a variety of digestive health drinks, complementing traditional retail channels.
Regional Growth: North America currently leads the market, but regions like Asia-Pacific are experiencing rapid growth due to increasing health awareness and urbanization.
The importance of Digestive Health Food and Drinks Market research reports lies in their ability to aid strategic planning, helping businesses develop effective strategies by understanding market trends and dynamics. They play a crucial role in risk management by identifying potential risks and challenges, allowing businesses to mitigate them proactively. These reports offer a competitive advantage by providing insights into competitors' strategies and Digestive Health Food and Drinks Market positioning. For investors, they provide critical data for making informed decisions by highlighting market forecasts and growth potential. Additionally, market research reports guide product development by understanding consumer needs and preferences, ensuring products meet market demands and drive business growth.
What are the Type driving the growth of the Digestive Health Food and Drinks Market?
Growing demand for below Type around the world has had a direct impact on the growth of the Digestive Health Food and Drinks Market:
Probiotics, Prebiotics, Food Enzymes, Others
What are the Applications of Digestive Health Food and Drinks Market available in the Market?
Based on Application the Market is categorized into Below types that held the largest Digestive Health Food and Drinks Market share In 2024.
Online Sales, Offline Sales
Who is the largest Manufacturers of Digestive Health Food and Drinks Market worldwide?
Danisco, Danone, General Mills, Nestle, Yakult Honsha, Attune Foods, Arla Foods, Beneo, TATE & LYLE, FrieslandCampina, Meiji, Bailong Chuangyuan, Baolingbao Biologg, Chr. Hansen, Lallemand, Clover Industries, China-Biotics, BioGaia AB, Glory Biotech, Ganeden
Short Description About Digestive Health Food and Drinks Market:
The global Digestive Health Food and Drinks Market is anticipated to rise at a considerable rate during the forecast period, between 2023 and 2031. In 2022, the market is growing steadily, and with the increasing adoption of strategies by key players, the market is expected to rise over the projected horizon.
North America, particularly the United States, will continue to play a pivotal role in the market's development. Any changes in the United States could significantly impact the Digestive Health Food and Drinks Market growth trends. The market in North America is projected to grow considerably during the forecast period, driven by the high adoption of advanced technology and the presence of major industry players, creating ample growth opportunities.
Europe is also expected to experience significant growth in the global market, with a strong CAGR during the forecast period from 2024 to 2031.
Despite intense competition, the clear global recovery trend keeps investors optimistic about the Digestive Health Food and Drinks Market, with more new investments expected to enter the field in the future.
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Which regions are leading the Digestive Health Food and Drinks Market?
North America (United States, Canada and Mexico)
Europe (Germany, UK, France, Italy, Russia and Turkey etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
What are the global trends in the Digestive Health Food and Drinks Market? Would the market witness an increase or decline in the demand in the coming years?
What is the estimated demand for different types of products in Digestive Health Food and Drinks Market? What are the upcoming industry applications and trends for the Digestive Health Food and Drinks Market?
What Are Projections of Global Digestive Health Food and Drinks Market Industry Considering Capacity, Production and Production Value? What Will Be the Estimation of Cost and Profit? What Will Be Market Share, Supply and Consumption? What about imports and Export?
Where will the strategic developments take the industry in the mid to long-term?
What are the factors contributing to the final price of Digestive Health Food and Drinks Market? What are the raw materials used for Digestive Health Food and Drinks Market manufacturing?
How big is the opportunity for the Digestive Health Food and Drinks Market? How will the increasing adoption of Digestive Health Food and Drinks Market for mining impact the growth rate of the overall market?
How much is the global Digestive Health Food and Drinks Market worth? What was the value of the market In 2020?
Who are the major players operating in the Digestive Health Food and Drinks Market? Which companies are the front runners?
Which are the recent industry trends that can be implemented to generate additional revenue streams?
What Should Be Entry Strategies, Countermeasures to Economic Impact, and Marketing Channels for Digestive Health Food and Drinks Market Industry?
1. Introduction of the Digestive Health Food and Drinks Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Digestive Health Food and Drinks Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Digestive Health Food and Drinks Market, By Product
6. Digestive Health Food and Drinks Market, By Application
7. Digestive Health Food and Drinks Market, By Geography
North America
Europe
Asia Pacific
Rest of the World
8. Digestive Health Food and Drinks Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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