The Men’s Grooming s Market size was valued at USD 52 Billion in 2022 and is projected to reach USD 83 Billion by 2030, growing at a CAGR of 6.1% from 2024 to 2030.
The Men’s Grooming Market, segmented by application, consists of various categories where grooming products are utilized to maintain and enhance men's appearance and hygiene. This includes categories such as skincare, haircare, shaving products, deodorants and fragrances, and more. Each of these applications plays a significant role in shaping the preferences and purchasing behavior of male consumers, with specific grooming needs and routines driving demand for specialized products. The market has witnessed increased investments from brands to introduce innovative and customized products that cater to a wide range of consumer needs. This segmentation offers opportunities for growth in different product categories, allowing brands to expand their reach by addressing particular grooming challenges men face on a daily basis.
Among the most prominent applications in the men’s grooming market are haircare, skincare, and shaving products. Haircare products, including shampoos, conditioners, hair styling products, and hair treatments, have witnessed substantial growth due to rising consumer awareness about hair health and styling preferences. Similarly, skincare products such as facial cleansers, moisturizers, and anti-aging creams have become integral parts of men’s grooming routines. Shaving products, including razors, shaving creams, and aftershave lotions, continue to dominate the market as shaving remains a daily grooming necessity for a majority of men globally. The growth of these applications is fueled by an increasing focus on self-care among male consumers, an evolving beauty culture, and the availability of premium products tailored for men.
The cereals and grains subsegment in the men’s grooming market primarily refers to the utilization of ingredients such as oats, wheat, barley, and rice in various grooming products. These grains are known for their soothing, moisturizing, and exfoliating properties, which make them ideal for skincare formulations. For example, oat extract is frequently used in facial cleansers and moisturizers due to its gentle nature and ability to calm irritated skin. Similarly, rice powder and wheat proteins are incorporated into haircare products for their nourishing qualities, improving hair texture and strength. As consumers demand more natural and organic products, cereals and grains have become increasingly popular in grooming items, offering added benefits such as hydration, skin protection, and anti-aging effects. The market for these ingredients is growing, driven by the rising trend of using plant-based and sustainable materials in personal care products.
The use of cereals and grains in the men’s grooming market not only offers functional benefits but also supports broader wellness trends. As men continue to seek skincare and haircare solutions that align with their health-conscious lifestyles, products enriched with these natural ingredients cater to a desire for simplicity and purity. The cereals and grains subsegment is expected to expand further as more brands incorporate these elements into their formulations, offering consumers high-quality, effective, and eco-friendly options. This shift towards grain-based ingredients reflects the evolving preferences of male consumers who are increasingly invested in wellness and natural beauty regimens. Products with these ingredients appeal to men looking for grooming solutions that support both their aesthetic and overall health goals.
The fruits subsegment in the men’s grooming market focuses on the use of fruit-derived extracts and oils in skincare, haircare, and shaving products. Fruits such as oranges, apples, lemons, and papayas are known for their natural vitamins, antioxidants, and exfoliating properties. Citrus fruits, in particular, are valued for their refreshing scents and brightening effects on the skin, making them popular in facial cleansers, toners, and moisturizers. Additionally, fruit-based ingredients such as coconut oil and avocado are widely used for their nourishing and hydrating properties in haircare products. With the rising demand for natural and plant-based ingredients in personal care, fruits have emerged as key components in men’s grooming products, providing not only functional benefits but also appealing to the clean beauty movement.
As the grooming industry becomes more conscious of sustainability and the impact of synthetic chemicals, the demand for fruit-based ingredients is expected to increase. Men are becoming more aware of the importance of using products that are not only effective but also gentle on their skin and hair. The inclusion of fruit-derived extracts in formulations supports this trend by offering natural, gentle alternatives to traditional chemical-laden products. Furthermore, as fruit extracts are often rich in vitamins, minerals, and antioxidants, they provide valuable nourishment and protection against environmental stressors, making them an attractive choice for men looking to maintain healthy and youthful skin. The fruits subsegment is thus poised for continued growth as natural beauty trends gain momentum in the men’s grooming industry.
The vegetables subsegment in the men’s grooming market includes the use of vegetable-derived extracts and oils in personal care products. Vegetables such as carrots, cucumbers, spinach, and aloe vera have long been recognized for their soothing, hydrating, and skin-rejuvenating properties. Aloe vera, for example, is commonly found in moisturizers and aftershaves due to its ability to calm irritated skin and reduce inflammation. Similarly, cucumber extract is known for its cooling properties, making it an ideal ingredient for eye creams and facial masks that target puffiness and dark circles. As consumer demand for organic and natural products continues to rise, vegetables have become an increasingly popular choice in the development of men’s grooming items, particularly in skincare and haircare formulations.
The use of vegetables in men’s grooming products aligns with broader health and wellness trends, as more consumers prioritize natural and plant-based solutions. Vegetables are seen as safe and effective alternatives to synthetic ingredients, offering numerous skin benefits without harsh chemicals. As men become more conscious of the ingredients in the products they use, vegetable-based formulas are likely to see increased demand. Moreover, with a growing emphasis on environmental sustainability, vegetable-derived ingredients are gaining traction due to their renewable and eco-friendly nature. The vegetables subsegment in the men’s grooming market is thus poised to grow as consumers seek out products that promote both personal well-being and environmental responsibility.
The "Other" subsegment in the men’s grooming market encompasses a wide variety of niche ingredients and product categories that do not fall into the traditional categories of cereals, fruits, and vegetables. This can include products such as essential oils, herbs, and minerals, which are used for their unique therapeutic and skin-enhancing properties. Ingredients like tea tree oil, peppermint, and chamomile are commonly found in shaving products, skincare items, and deodorants, offering antibacterial, soothing, and refreshing benefits. The market for these alternative ingredients is growing as consumers continue to seek specialized products that cater to their personal preferences and grooming needs. This subsegment also includes products that combine several natural ingredients, offering multi-functional benefits such as anti-aging, skin protection, and stress relief.
The "Other" subsegment in the men’s grooming market also reflects the increasing trend of personalization and customization in the industry. As men become more discerning about the products they use, there is a growing demand for niche and specialized grooming solutions. From luxurious beard oils infused with rare herbs to anti-aging creams containing innovative minerals, the "Other" subsegment offers vast opportunities for brands to introduce innovative products that stand out in a crowded marketplace. The increasing interest in holistic and multi-benefit grooming products also supports the growth of this subsegment, which provides a platform for diverse ingredients that cater to a variety of male consumers seeking tailored and effective grooming solutions.
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By combining cutting-edge technology with conventional knowledge, the Men’s Grooming s market is well known for its creative approach. Major participants prioritize high production standards, frequently highlighting energy efficiency and sustainability. Through innovative research, strategic alliances, and ongoing product development, these businesses control both domestic and foreign markets. Prominent manufacturers ensure regulatory compliance while giving priority to changing trends and customer requests. Their competitive advantage is frequently preserved by significant R&D expenditures and a strong emphasis on selling high-end goods worldwide.
Shanghai Bangjing
Shanghai Fusheng
Cropenhancement
Saihuo Chemical
Sichuan Longmang Fusheng Biotech
North America (United States, Canada, and Mexico, etc.)
Asia-Pacific (China, India, Japan, South Korea, and Australia, etc.)
Europe (Germany, United Kingdom, France, Italy, and Spain, etc.)
Latin America (Brazil, Argentina, and Colombia, etc.)
Middle East & Africa (Saudi Arabia, UAE, South Africa, and Egypt, etc.)
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The men's grooming market is experiencing significant growth driven by evolving consumer preferences and trends. One of the key trends is the increasing demand for natural and organic ingredients. With a growing awareness of the potential harm caused by synthetic chemicals, many male consumers are seeking grooming products that contain plant-based and eco-friendly ingredients. This shift is fostering opportunities for companies to develop products that emphasize sustainability, clean beauty, and transparency in their ingredient sourcing.
Another important trend is the rise of personalized grooming products. Men are increasingly looking for products tailored to their specific skin and hair needs, such as customized shampoos, face serums, and beard oils. The trend towards personalization is driven by advancements in technology, which allow brands to create more individualized solutions based on factors such as skin type, lifestyle, and personal preferences. This represents a substantial opportunity for growth in the market, as brands that can successfully deliver bespoke grooming solutions stand to capture a loyal customer base.
What is the men’s grooming market?
The men’s grooming market refers to the range of personal care products designed for men, including skincare, haircare, shaving, and fragrances, aimed at enhancing their appearance and hygiene.
Why are natural ingredients important in men’s grooming products?
Natural ingredients are important because they are perceived as safer and gentler on the skin and hair, aligning with growing consumer demand for cleaner, more eco-friendly products.
What are the key segments in the men’s grooming market?
The key segments include skincare, haircare, shaving products, deodorants, and fragrances, which cater to the grooming needs of men.
How has the men’s grooming market evolved in recent years?
The market has evolved with a growing demand for natural, organic, and customized grooming products, reflecting a shift towards self-care and wellness among male consumers.
What are the main drivers of growth in the men’s grooming market?
Main drivers include increasing male consumer awareness about personal care, the rise of natural ingredients, and the expanding trend of personalized grooming solutions.
Which ingredients are popular in men’s grooming products?
Popular ingredients include natural extracts such as aloe vera, coconut oil, and essential oils like tea tree oil, known for their soothing, moisturizing, and antibacterial properties.
Are men’s grooming products becoming more sustainable?
Yes, there is a growing trend towards sustainability in men’s grooming products, with brands opting for eco-friendly ingredients and packaging.
How do men’s grooming habits differ from women’s grooming habits?
Men’s grooming habits tend to be simpler and more focused on functionality, with products designed for efficiency and specific needs such as shaving, haircare, and skincare.
What are the opportunities for brands in the men’s grooming market?
Opportunities include offering natural, personalized, and multi-functional products that cater to male consumers’ evolving preferences for convenience and wellness.
How can companies innovate in the men’s grooming market?
Companies can innovate by developing new formulations with unique ingredients, offering customizable products, and focusing on sustainability and transparency in their operations.