Short Video Market was valued at USD 15 Billion in 2022 and is projected to reach USD 30 Billion by 2030, growing at a CAGR of 9% from 2024 to 2030.
The short video market has witnessed exponential growth, driven by the increasing consumption of quick, engaging content across social media platforms and mobile devices. Short videos, typically ranging from a few seconds to a couple of minutes, have become an essential format for communication, entertainment, marketing, and education. The market is segmented by various applications, such as life short videos, technology short videos, international short videos, social short videos, and others. This report will focus on these subsegments, exploring their individual characteristics, growth drivers, and opportunities in the short video industry.
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Life short videos capture everyday moments and experiences, often focusing on personal stories, hobbies, travel, and lifestyle. These videos are widely shared on platforms such as Instagram, TikTok, and YouTube Shorts, where users post content related to their personal lives or interests. Life short videos are a popular form of self-expression, with individuals showcasing their creativity, routines, and passions. Brands are also leveraging this subsegment to create authentic content that resonates with audiences, contributing to the overall appeal of life short videos.
The life short video segment has gained significant traction due to the growing desire for relatable, informal content. With consumers increasingly preferring authentic, behind-the-scenes glimpses into people's lives, this subsegment has become an essential tool for influencers, brands, and creators. The global adoption of short video platforms and the continuous improvement of mobile video editing tools have further fueled the growth of this segment. As the demand for more personalized, raw, and engaging content rises, life short videos are expected to continue thriving, becoming a primary format for content consumption.
Technology short videos focus on showcasing innovations, product demonstrations, tutorials, and tech-related news. This subsegment has gained popularity as tech enthusiasts, influencers, and brands utilize short-form video to explain complex technological concepts in a simplified, engaging format. These videos often highlight new gadgets, software updates, and emerging trends in the tech industry. Technology short videos are typically educational, providing viewers with quick insights into the latest developments in the world of technology.
The technology short video market is experiencing growth as consumers seek to stay updated on the latest technological advancements in an easy-to-digest format. With platforms like TikTok, Instagram, and Twitter supporting quick video consumption, tech companies and influencers are using these platforms to share bite-sized information with a wider audience. The success of technology short videos is driven by their ability to engage users, promote products, and provide instant access to information. As interest in tech-related content continues to rise, technology short videos are expected to be a key growth driver in the short video market.
International short videos are videos that are produced for a global audience, with content spanning multiple languages, cultures, and regions. This subsegment is characterized by content that appeals to viewers across different geographical areas, often featuring internationally relevant themes, trends, and issues. International short videos have gained significant traction, especially on platforms like TikTok, YouTube Shorts, and Snapchat, where creators share content with the aim of reaching a global audience. This subsegment includes videos on a wide range of topics, from global news to entertainment, and helps break down cultural barriers by fostering a sense of shared experiences among viewers worldwide.
The international short video market benefits from the widespread availability of internet access and the global reach of short video platforms. As audiences become more diverse and interconnected, international short videos offer a way for creators and brands to engage with a broad spectrum of viewers. This subsegment's growth is further fueled by the increasing popularity of global challenges, trends, and viral content that transcends borders. With the continuous evolution of digital platforms and the growing demand for cross-cultural content, international short videos are expected to remain a key component of the short video market.
Social short videos are videos created and shared specifically for social media platforms, including Facebook, Instagram, Twitter, and TikTok. These videos are often created to foster engagement, share experiences, or promote content within a social context. Social short videos are typically viral in nature, capitalizing on trends, challenges, and user-generated content. They play a significant role in social media marketing, where brands use short videos to reach a broad audience, create brand awareness, and drive consumer engagement.
Social short videos have become an integral part of social media culture, with platforms encouraging users to create and share short-form content. This subsegment has seen rapid growth due to the viral nature of social videos, where trending content can gain millions of views in a short amount of time. Social media platforms continuously evolve to support short video content, making it easier for creators to share and discover new videos. As social media remains a central aspect of modern communication and entertainment, social short videos will continue to thrive, offering businesses, creators, and influencers numerous opportunities to engage with their audience.
The "Other" subsegment of the short video market includes a variety of content that doesn't fall directly into the categories of life, technology, international, or social short videos. This could include educational videos, news clips, sports highlights, and more. These videos may be produced by media companies, educational institutions, or niche content creators who aim to inform, entertain, or engage audiences through short-form video. The "Other" subsegment is a diverse category that represents the variety of content formats that short videos can encompass.
The "Other" short video subsegment is growing rapidly as new creators continue to innovate and experiment with different forms of short content. Educational platforms, for example, are increasingly adopting short-form videos as a way to teach skills and share knowledge in an easily consumable format. Additionally, media outlets are using short videos to provide news updates, breaking stories, and highlight reels for sporting events. With the continuous expansion of short video platforms, the "Other" subsegment is expected to capture an increasing share of the overall market, offering new opportunities for content creators and marketers alike.
One of the key trends in the short video market is the increasing dominance of mobile devices for video consumption. With the rise of smartphones and mobile-first platforms like TikTok, YouTube Shorts, and Instagram Reels, consumers are now able to easily create, share, and consume short videos on-the-go. This trend is expected to continue, with more brands and influencers optimizing their content for mobile audiences.
Another significant trend is the growing integration of augmented reality (AR) and artificial intelligence (AI) in short videos. These technologies are enabling content creators to enhance their videos with interactive effects, filters, and personalized experiences. As AR and AI continue to evolve, the production of more engaging and immersive short videos will drive further innovation in the market.
The short video market offers several opportunities for brands, content creators, and platforms. As the demand for quick, engaging content continues to rise, businesses can leverage short videos to increase brand visibility and consumer engagement. Influencer marketing, which heavily relies on short-form content, is expected to see continued growth, presenting opportunities for both influencers and brands to collaborate on innovative campaigns.
Additionally, with the increasing popularity of short videos in education, there are significant opportunities for the development of educational content that is more accessible and appealing to a broader audience. Short videos provide an excellent way to teach complex concepts in a digestible format, offering a unique opportunity for online learning platforms and educational institutions to reach new learners.
1. What are short videos used for?
Short videos are used for various purposes, including entertainment, education, marketing, and social media engagement, offering quick, engaging content.
2. How long are short videos?
Short videos typically range from a few seconds to a couple of minutes, depending on the platform and content type.
3. What platforms are popular for sharing short videos?
Popular platforms for sharing short videos include TikTok, Instagram Reels, YouTube Shorts, and Snapchat.
4. How can brands benefit from short videos?
Brands can use short videos to enhance brand visibility, promote products, engage with audiences, and create viral marketing campaigns.
5. Are short videos effective for educational content?
Yes, short videos are highly effective for educational content as they provide concise, engaging, and easily consumable lessons or tutorials.
6. What makes short videos popular?
Short videos are popular due to their ability to deliver quick, entertaining, or informative content that can easily capture the viewer's attention.
7. Can I make money from creating short videos?
Yes, creators can monetize their short videos through brand partnerships, sponsorships, and ad revenue on platforms like YouTube and TikTok.
8. How do short videos impact social media marketing?
Short videos boost social media marketing by driving engagement, increasing brand visibility, and encouraging interaction with consumers.
9. Is there a growing demand for short videos in business?
Yes, businesses are increasingly adopting short videos to connect with audiences, promote products, and enhance customer engagement.
10. What future trends are expected in the short video market?
Key future trends include the integration of AI and AR in videos, increased mobile consumption, and the growing use of short videos for educational purposes.
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YouTube
Snap Inc
Vimeo
Bigo
Meta
Triller
Funimate
SpokesPerson Group
ByteDance
Express Hand Technology
Baidu
Tencent Technology
Xuanyixia Technology
Alibaba Group
QuVideo
Pearvideo
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Short Video Market
Life Short Video
Technology Short Video
International Short Video
Social Short Video
Other
Based on Types the Market is categorized into Below types that held the largest Short Video market share In 2023.
Landscape Screen Short Video
Vertical Screen Short Video
Global (United States, Global and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
1. Introduction of the Global Short Video Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Short Video Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Short Video Market, By Type
6. Global Short Video Market, By Application
7. Global Short Video Market, By Geography
Global
Europe
Asia Pacific
Rest of the World
8. Global Short Video Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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