Global Transparent Setting Powder Market was valued at USD 0.2 Billion in 2022 and is projected to reach USD 0.4 Billion by 2030, growing at a CAGR of 9.0% from 2024 to 2030.
Transparent Setting Powder Market: Insights into Growth, Trends, and Consumer Preferences
Transparent setting powders have become a staple in many makeup routines, offering a lightweight solution to set foundation and achieve a matte finish. These powders are designed to be colorless, catering to a wide range of skin tones without altering the underlying makeup.
**Market Growth and Projections**
The transparent setting powder market has seen significant growth in recent years. In the United States, the market size was valued at approximately $312.7 million in 2024 and is projected to reach $423.86 million by 2030, reflecting a compound annual growth rate (CAGR) of 5.2% during this period. This upward trend is attributed to increasing consumer awareness of makeup products and a rising demand for long-lasting cosmetics.
**Key Players and Product Offerings**
Several brands have established themselves as leaders in the transparent setting powder market:
Laura Mercier: Known for its "Translucent Loose Setting Powder," which has garnered a loyal following for its lightweight feel and effectiveness in setting makeup.
Fenty Beauty: Launched by Rihanna, the brand's "Invisimatte Instant Setting + Blotting Powder" gained significant attention, especially after being spotted with high-profile users during major events.
Huda Beauty: Offers the "Easy Bake Loose Powder," praised for its ability to set makeup and provide a matte finish.
**Consumer Preferences and Trends**
Discussions on platforms like Reddit reveal diverse consumer experiences with transparent setting powders. For instance, some users appreciate the mattifying effect of certain powders but caution about potential cakey appearances if overapplied. Others highlight the importance of finding a powder that doesn't leave a white cast, especially for those with darker skin tones.
**Personal Experience**
In my experience, selecting the right transparent setting powder involves considering one's skin type and desired finish. For those with oily skin, a powder with strong mattifying properties can help control shine throughout the day. Conversely, individuals with dry skin might prefer a formula that offers a more natural finish without emphasizing dry patches.
**Market Outlook**
The transparent setting powder market is poised for continued growth, driven by innovations in product formulations and packaging. As consumers become more discerning, brands that prioritize inclusivity and cater to diverse skin tones are likely to maintain a competitive edge.
Get an In-Depth Research Analysis of the Global Transparent Setting Powder Market Size And Forecast [2025-2032]
Laura Mercier
Hourglass Cosmetics
Flower Beauty
Honest Beauty
Fenty Beauty
Huda Beauty
Shiseido
Make Up For Ever
ILIA
Range Beauty
Glossier
Kosas Cosmetics
Bare Escentuals
Saie
Aesthetica
Charlotte Tilbury
Danessa Myricks Beauty
L’Oreal
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Transparent Setting Powder Market
Online Sales
Offline Sales
Based on Types the Market is categorized into Below types that held the largest Transparent Setting Powder market share In 2023.
Loose Powder
Pressed Powder
Global (United States, Global and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Global, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global Transparent Setting Powder Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Transparent Setting Powder Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Transparent Setting Powder Market, By Type
6. Global Transparent Setting Powder Market, By Application
7. Global Transparent Setting Powder Market, By Geography
Global
Europe
Asia Pacific
Rest of the World
8. Global Transparent Setting Powder Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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