Carbonated Wine Market was valued at USD 1.2 Billion in 2022 and is projected to reach USD 2.5 Billion by 2030, growing at a CAGR of 10.4% from 2024 to 2030.
The carbonated wine market is driven by its application in various channels, including convenience stores, supermarkets, specialty retailers, and others. These retail channels play a crucial role in bringing carbonated wines to a wider consumer base, offering various brands and varieties tailored to different tastes. Convenience stores and supermarkets, in particular, have become vital distribution points for these beverages, capitalizing on consumer demand for quick, easy access to wine options. Their widespread presence and accessibility make them a go-to for consumers looking for an instant purchase, contributing significantly to the carbonated wine market's expansion.
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Specialty retailers, on the other hand, focus on offering a more curated selection of premium and niche carbonated wines. These retailers often target a more discerning consumer base, seeking higher-quality products with unique flavors or styles. This segment caters to those with a preference for artisanal, organic, or sparkling wines. In addition, "Others" refers to various other niche and non-traditional distribution points such as online platforms, which have seen growth due to the rising trend of e-commerce and direct-to-consumer sales. This subsegment includes restaurants, wine bars, and wine clubs, which have embraced the trend of offering carbonated wines as part of their curated offerings for diverse consumer preferences.
Convenience stores have emerged as a key application for carbonated wines, providing quick and easy access for consumers seeking a convenient purchase. These stores are typically open for extended hours, ensuring customers can pick up their favorite carbonated wine products at any time of day. In recent years, the offering of carbonated wines in convenience stores has been expanding as a part of the trend toward more diverse and readily available beverage options. Their strategic locations, often near residential areas or transportation hubs, have made convenience stores an essential retail channel for the carbonated wine market.
Convenience stores generally focus on affordable, easily accessible brands, targeting consumers who are looking for a quick beverage option without the need to visit specialized wine shops. The popularity of ready-to-drink (RTD) beverages, including carbonated wines, has also contributed to this segment’s growth, with consumers favoring convenience and immediate availability. Furthermore, the push for better shelf positioning of carbonated wine in these outlets aims to enhance impulse buying, further propelling the category’s growth in the competitive retail environment.
Supermarkets, with their large consumer base and extensive selection of beverages, are significant contributors to the carbonated wine market. Supermarkets typically carry a wide range of carbonated wine products, catering to different segments of consumers through price variations, taste preferences, and packaging. This broad selection allows consumers to choose from affordable options or premium selections, providing a diverse experience. Supermarkets also offer the added benefit of being a one-stop shopping destination, making it easy for customers to pick up carbonated wines alongside other grocery items, thus encouraging repeat purchases.
Due to their ability to reach a wide audience, supermarkets provide a platform for both global brands and local producers of carbonated wines. The increased focus on promotional activities, seasonal sales, and discounts in supermarkets also plays a key role in driving consumer interest and purchasing behavior. Additionally, supermarkets are adapting to consumer trends by offering organic, low-alcohol, or health-conscious carbonated wines, reflecting the growing demand for better-for-you options in the alcoholic beverage market.
Specialty retailers are an essential application in the carbonated wine market, catering to niche consumer segments who seek higher-quality or unique wine options. These retailers often focus on offering a curated selection of carbonated wines, including organic, biodynamic, or premium brands. Specialty retailers usually differentiate themselves by providing expert recommendations and personalized service, making them a popular choice for consumers looking to explore new and exclusive varieties of carbonated wines. This trend is especially relevant for the growing demand for unique flavors and artisanal production methods in wine production.
The rise of lifestyle-based consumption trends has also benefitted specialty retailers. These stores appeal to consumers with refined tastes who are willing to invest in higher-end products, often with a focus on sustainable and eco-conscious production practices. As the demand for premium and specialty beverages continues to rise, specialty retailers will continue to drive the growth of this sector by catering to consumers who are more willing to experiment with different and sophisticated options that stand apart from mass-market alternatives.
The "Others" subsegment in the carbonated wine market encompasses a range of non-traditional and emerging retail channels, including online platforms, restaurants, wine bars, and wine clubs. The rise of e-commerce has made it easier for consumers to purchase carbonated wines directly from producers or through specialized online retailers. This distribution channel has been gaining significant traction due to the convenience and ease of browsing various products without leaving home. Additionally, wine clubs and subscription services have become increasingly popular, allowing consumers to explore new and exclusive carbonated wine options curated based on their preferences.
In the hospitality industry, restaurants and wine bars have increasingly embraced carbonated wines as part of their wine offerings, appealing to a younger, more adventurous demographic that is open to experimenting with new flavors. These establishments often promote carbonated wines as a refreshing and trendy option to accompany meals or special occasions. The growing popularity of sparkling wines in social and celebratory settings has helped push the adoption of carbonated wines in diverse consumer environments, further expanding its presence beyond traditional retail outlets.
The carbonated wine market is witnessing a shift toward premiumization and greater experimentation with flavors. As consumers become more adventurous and sophisticated in their tastes, there is a growing demand for unique and diverse offerings, such as flavored carbonated wines, organic wines, and low-alcohol or health-conscious alternatives. Additionally, sustainable and environmentally friendly production methods are gaining prominence, with a rising interest in eco-friendly packaging and organic vineyard practices. These trends present significant opportunities for brands to differentiate themselves in a competitive market by offering products that appeal to the evolving preferences of consumers.
Furthermore, the rise of e-commerce and direct-to-consumer sales is transforming the way consumers access carbonated wines. Online platforms provide convenience and accessibility, allowing consumers to explore a wider range of products than traditional retail outlets offer. This shift toward digital retail channels presents opportunities for growth and expansion, especially for smaller or independent wine producers. Additionally, the increasing popularity of wine bars, restaurants, and wine subscription services provides opportunities for brands to reach consumers in non-traditional settings, further expanding the market and boosting brand visibility.
1. What is the carbonated wine market?
The carbonated wine market refers to the sector that produces and sells sparkling wines that are artificially carbonated or naturally carbonated, offering consumers a fizzy alternative to traditional wines.
2. What are the main applications of carbonated wine?
The main applications include convenience stores, supermarkets, specialty retailers, and other emerging retail channels like online platforms, wine bars, and restaurants.
3. Why is the carbonated wine market growing?
The market is growing due to the increasing consumer demand for new, innovative wine options, particularly sparkling and flavored wines, along with greater accessibility through various retail channels.
4. What are the key trends in the carbonated wine market?
Key trends include premiumization, sustainability, flavored varieties, and the growth of online retail channels for direct-to-consumer sales.
5. Who are the major players in the carbonated wine market?
Major players include large beverage companies, specialized wine producers, and emerging brands focusing on niche offerings like organic or flavored carbonated wines.
6. How are convenience stores contributing to the carbonated wine market?
Convenience stores provide easy access to carbonated wines for customers seeking quick, on-the-go purchases, helping to expand the market's reach.
7. Are there health-conscious options in the carbonated wine market?
Yes, the carbonated wine market includes health-conscious options such as low-alcohol, organic, and biodynamic wines to cater to consumer preferences for wellness-focused products.
8. What is driving the growth of specialty retailers in the carbonated wine market?
The growth of specialty retailers is driven by the increasing demand for premium, artisanal, and unique carbonated wines that appeal to discerning consumers.
9. How are online platforms impacting the carbonated wine market?
Online platforms are making carbonated wines more accessible, allowing consumers to explore a wider range of products and enhancing convenience with home delivery options.
10. What opportunities exist in the carbonated wine market?
Opportunities include growth in premium products, flavored wines, and sustainable offerings, as well as expanding distribution through e-commerce and non-traditional retail channels.
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E & J Gallo Winery
Henkell & Co. Sektkellerei
Freixenet
Moet & Chandon
Rotkappchen-Mumm Sektkellereien
Cecchi
Martini & Rossi
Mionetto Prosecco
Maranello Wines
Juvé & Camps
Sovereign Brands
Wolfberger Winery
Veuve Clicquot
Champagne Bollinger
Laurent Perrier
Piper-Heidsieck
Louis Roederer
Ruffino
Zonin
La Marca Prosecco
Riondo
Prestige Beverage Group
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Carbonated Wine Market
Convenience Stores
Supermarkets
Specialty Retailers
Others
Based on Types the Market is categorized into Below types that held the largest Carbonated Wine market share In 2023.
Sparkling Wines
Semi-Sparkling Wines
Global (United States, Global and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global Carbonated Wine Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Carbonated Wine Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Carbonated Wine Market, By Type
6. Global Carbonated Wine Market, By Application
7. Global Carbonated Wine Market, By Geography
Global
Europe
Asia Pacific
Rest of the World
8. Global Carbonated Wine Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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