Shapewear & Body Shapers Market was valued at USD 2.26 Billion in 2022 and is projected to reach USD 4.16 Billion by 2030, growing at a CAGR of 8.1% from 2024 to 2030.
The shapewear and body shapers market is rapidly expanding as more individuals seek products designed to improve body shape and provide enhanced comfort. These garments are used widely in the fashion, fitness, and wellness industries. The primary applications of shapewear and body shapers can be divided into three major categories: hypermarkets/supermarkets, specialty stores, and online sales. Each of these distribution channels offers distinct advantages and caters to different consumer preferences, making them crucial to the overall market dynamics. The growing awareness about body positivity and fashion trends, coupled with increasing disposable income, has contributed significantly to the market's expansion. These products, which were once reserved for special occasions, are now seen as essential everyday wear by many consumers across different age groups and regions.
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Hypermarkets and supermarkets have become key players in the shapewear and body shapers market due to their extensive customer base and widespread accessibility. These retail outlets offer a one-stop shopping experience for customers, combining convenience with a broad selection of products, including shapewear and body shapers. Shoppers benefit from the ability to browse a variety of brands, styles, and sizes all in one place, making it easier for them to find the perfect fit. Additionally, hypermarkets and supermarkets often leverage their pricing strategies, offering promotions and discounts to attract more customers. This makes the category a preferred option for price-sensitive shoppers who seek value without compromising on quality. In these stores, customers can often try on different products in person, enhancing their shopping experience and providing a tactile element that online shopping cannot always replicate.Hypermarkets and supermarkets also provide a sense of trust and reliability, particularly for those who prefer in-store shopping experiences over online purchasing. By featuring well-known shapewear brands and maintaining a presence in numerous locations worldwide, they ensure consistent availability and easy access for consumers. The convenience factor and the ability to physically examine products before purchasing have solidified hypermarkets and supermarkets as an essential retail channel within the shapewear and body shapers market. This trend is expected to continue as more people prioritize both convenience and affordability in their shopping habits.
Specialty stores, which focus on specific categories of products, have carved out a significant niche in the shapewear and body shapers market. These retail outlets are dedicated to offering a curated selection of shapewear, body shapers, and other related apparel designed to enhance body contours. Unlike general retail stores, specialty stores often provide expert advice and a personalized shopping experience for customers. Shoppers visiting these stores can expect to find a more tailored assortment of high-quality products, often from premium or luxury brands. Specialty stores are also more likely to carry a wide range of sizes, catering to niche markets such as plus-size consumers or those seeking specific design features like post-surgical shapewear.The appeal of specialty stores lies in their ability to offer in-depth product knowledge and specialized services, such as fittings or style consultations. This makes them especially attractive to consumers who are looking for more guidance in choosing the right shapewear to meet their needs. Many specialty stores also create a boutique atmosphere, providing an upscale shopping experience that draws in customers who are willing to invest in high-quality, carefully selected shapewear products. The market for shapewear and body shapers in specialty stores is expected to grow as consumer demand for personalized and premium options increases, with these stores standing at the forefront of that movement.
The shift towards online shopping has significantly transformed the shapewear and body shapers market. Consumers are increasingly opting for the convenience of shopping from home, which has led to the rapid growth of the online sales segment. E-commerce platforms, including large retailers such as Amazon and dedicated shapewear brands’ websites, provide an expansive selection of products that cater to various body types, preferences, and budgets. One of the main advantages of online shopping for shapewear is the ability to compare prices and read customer reviews, which help shoppers make informed purchasing decisions. Additionally, online platforms often offer exclusive deals, discounts, and promotions, further driving consumer interest and expanding the market.The online segment of the shapewear market also benefits from the growing trend of digital marketing, with influencers, fashion bloggers, and social media platforms playing a significant role in promoting shapewear products to a wider audience. The accessibility of online platforms allows brands to reach global markets, removing geographical barriers and allowing consumers to access a greater variety of styles and sizes. Furthermore, the ease of returning products and the availability of detailed size guides help alleviate some of the concerns associated with purchasing shapewear online. This channel is expected to continue its rapid growth, with more consumers embracing the convenience and variety offered by online sales.
One of the key trends in the shapewear and body shapers market is the increasing demand for body-positive products. As society becomes more accepting of diverse body types, shapewear brands have responded by offering a broader range of sizes, designs, and materials that cater to individuals of all shapes and sizes. This trend is expected to continue as brands prioritize inclusivity and work to eliminate the stigma surrounding shapewear products. Additionally, consumers are now looking for shapewear that combines comfort with functionality, leading to innovations in fabric technology that allow for better breathability, stretch, and shaping properties without compromising on comfort.Another trend gaining traction in the market is the rise of sustainable and eco-friendly shapewear. With growing awareness of environmental issues, consumers are becoming more conscious of the materials used in their clothing, including shapewear. Brands are responding by using recycled fabrics, organic cotton, and other sustainable materials to create products that align with consumers’ values. As a result, the demand for eco-conscious shapewear is expected to rise, with sustainability becoming an important factor in purchasing decisions. This shift towards environmentally friendly products is poised to shape the future of the shapewear and body shapers market.
The shapewear and body shapers market presents several opportunities for growth, particularly in emerging markets where disposable incomes are rising, and there is a growing interest in fitness and wellness. As more individuals seek products to enhance their appearance and boost confidence, there is a vast untapped market in regions such as Asia-Pacific, Latin America, and Africa. Expanding into these regions offers brands the chance to tap into new consumer bases and establish a strong presence in developing markets. Furthermore, as the demand for inclusive and personalized products increases, brands can explore opportunities in offering customized shapewear solutions that cater to individual body types and preferences.The continued innovation in fabric technology and the increasing adoption of e-commerce platforms provide brands with additional opportunities to expand their reach and cater to a diverse customer base. Offering unique and high-performance products, such as shapewear that also promotes postural correction or enhances athletic performance, can help brands differentiate themselves from competitors. Additionally, creating multi-channel retail strategies that integrate physical stores with online sales platforms offers brands the flexibility to meet the needs of different types of consumers, ensuring they capture a larger share of the market.
What is shapewear used for?
Shapewear is designed to smooth and shape the body, helping to enhance the natural contours for a sleeker appearance. It is commonly worn under clothing for a more polished look.
What are the benefits of wearing body shapers?
Body shapers help to create a more streamlined silhouette, improve posture, and boost confidence by shaping and supporting the body.
Can shapewear be worn every day?
Yes, many people wear shapewear every day for added comfort, support, and a smoother appearance under clothing.
How do I choose the right shapewear?
Choosing the right shapewear involves selecting the correct size, considering the type of garment (e.g., waist cincher, bodysuit), and ensuring comfort for long-term wear.
Is shapewear uncomfortable?
Modern shapewear is designed to be comfortable, using breathable fabrics and stretchable materials, though fit and style preference vary by individual.
Does shapewear help with weight loss?
Shapewear does not promote weight loss, but it can temporarily smooth and shape the body for a more flattering appearance.
What types of shapewear are best for plus-size individuals?
For plus-size individuals, shapewear that provides full coverage and support, such as high-waisted briefs or bodysuits, is ideal for comfort and shaping.
How should I care for shapewear?
Shapewear should be hand washed or machine washed on a gentle cycle, and air-dried to maintain its elasticity and shape.
Can shapewear help with posture?
Some types of shapewear are designed with built-in posture support to help align the back and shoulders, providing additional comfort throughout the day.
What is the best shapewear for tummy control?
Shapewear that targets the midsection, such as high-waisted briefs or full-body suits, is best for tummy control and smoothing out the abdominal area.
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Triumph
Spanx
HanesBrands
Wacoal
Prima Donna
Leonisa
Spiegel
Anita
Ann Chery
Your Contour
Wonderbra Sexy
Under Armour
Nike
Adidas
Skins
medi
CW-X
2XU
Zoot
Design Veronique
KIPSTA
EC3D
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Shapewear & Body Shapers Market
Hypermarkets/Supermarkets
Specialty Stores
Online Sales
Based on Types the Market is categorized into Below types that held the largest Shapewear & Body Shapers market share In 2023.
Tops
Bottoms
Waist Shapers
Shaping Bodysuits
Global (United States, Global and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global Shapewear & Body Shapers Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Shapewear & Body Shapers Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Shapewear & Body Shapers Market, By Type
6. Global Shapewear & Body Shapers Market, By Application
7. Global Shapewear & Body Shapers Market, By Geography
Global
Europe
Asia Pacific
Rest of the World
8. Global Shapewear & Body Shapers Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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