How Important is Video for SEO?

If you run a small business or handle local marketing, you have probably heard this before... “You need video to rank better on Google!” Sounds catchy, but is it true? Well, yes — and the numbers back it up. According to recent research, websites that use video are 53 times more likely to appear on the first page of Google results. That is no small deal. We have seen this ourselves while working with local video production teams who know how to blend creativity with SEO strategy.

Let’s break it down... why is video such a game changer for search engines?

1. People Stay Longer... and Google Notices

Here is the thing — Google loves engagement. If people spend more time on your website, it sends a strong signal that your content is valuable. And what keeps people on a page longer than anything else? A good video.

Think about your own habits. You land on a website, see a short explainer video, and before you know it, you have watched the entire thing. That extra minute or two on the page makes a big difference for SEO. The longer users stay, the higher your site tends to rank.

That is why more brands are turning to local video content that tells a story or explains what they do in a simple, real way.

2. Video Boosts Clicks Like Crazy

Let us be honest — people love visuals. When you add a thumbnail video in search results or on social media, it instantly stands out. Studies show that people are 80% more likely to click on a video than on a plain text link.

This means your business not only gets noticed but actually gets clicked. And more clicks mean more traffic... which again, improves your SEO ranking.

So yes, videos act like little magnets for attention.

3. Videos Build Trust (And Google Loves Trust)

We all know how hard it can be to trust a business online. But seeing a face, hearing a voice, and feeling the emotion behind a message changes everything. Video helps bridge that gap instantly.

Search engines are smart... they know when users interact, share, or spend time on your video content. That engagement tells Google your business is legit, active, and worth ranking.

Plus, if you are using video on platforms like YouTube, which Google owns, it is basically free SEO gold. A well-optimized YouTube video can drive visitors straight to your website.

4. You Can Reuse Video Everywhere

This is one of our favorite parts. You do not just create a video and let it sit on your homepage. You can repurpose it... post it on Instagram, embed it in a blog, add it to your Google Business Profile, or even include it in emails.

Each time your video is viewed or shared, your online visibility improves. That cross-platform reach plays a massive role in how Google reads your brand authority.

5. Local SEO Gets a Serious Boost

If you are running a small or medium business, local SEO is your best friend. Video helps there too. Imagine creating short clips about your services, your team, or even behind-the-scenes moments. Add your city or region in the title and description, and suddenly you are showing up for local searches.

It is not just about being seen — it is about being found by the right people, right where you work.

So... Is Video Worth the Effort?

Absolutely. Video is not just “nice to have” anymore... it is essential. It improves visibility, builds credibility, and gives people a reason to stay longer on your page. Search engines notice all of that.

If you are just starting out, look for professionals who understand how to combine creativity with strategy. We have seen how working with the right team can turn a simple clip into a powerful marketing tool.

For businesses trying to grow their local presence, connecting with video production companies in Michigan can make all the difference. They know what works in your market, what gets clicks, and how to create videos that truly resonate.

Because in the end, great videos do not just tell your story... they help the world find it.